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Author: Vishal Desai
Publisher: Vibrant Publishers
ISBN: 1636511740
Category : Business & Economics
Languages : en
Pages : 168
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Book Description
Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing. A deep dive into the theory and practice of Services Marketing Vishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers the essential topics of services marketing and is a blend of theoretical explanations and practical demonstrations of the services marketing concepts. This book will help you to: i. Understand the Extended Services Marketing Mix which includes Product, Place, Price, Promotion, People, Process, and Physical Evidence. ii. Learn the different models of service quality iii. Gauge consumer wants and perceptions to meet their expectations iv. Improve your service design to make it efficient v. Create a pricing strategy according to your service business type The book is a must-read for young managers, B-school students, and entrepreneurs who wish to enhance their understanding and knowledge of services marketing. It is also a good fit for the teaching fraternity and industry professionals who teach sales and marketing courses at business schools as it includes several case studies, quizzes, and activities to liven up the subject and demonstrate the practical implications of it in real life. Services Marketing Essentials You Always Wanted To Know prepares the readers to meet the challenges and seize the opportunities in today’s dynamic marketplace, especially when the service industry is growing exponentially worldwide. This book is part of Vibrant Publishers’ Self-Learning Management series that aims to equip working professionals and students with essential knowledge of management subjects through compact and beginner-friendly books.
Author: Vishal Desai
Publisher: Vibrant Publishers
ISBN: 1636511740
Category : Business & Economics
Languages : en
Pages : 168
Get Book
Book Description
Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing. A deep dive into the theory and practice of Services Marketing Vishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers the essential topics of services marketing and is a blend of theoretical explanations and practical demonstrations of the services marketing concepts. This book will help you to: i. Understand the Extended Services Marketing Mix which includes Product, Place, Price, Promotion, People, Process, and Physical Evidence. ii. Learn the different models of service quality iii. Gauge consumer wants and perceptions to meet their expectations iv. Improve your service design to make it efficient v. Create a pricing strategy according to your service business type The book is a must-read for young managers, B-school students, and entrepreneurs who wish to enhance their understanding and knowledge of services marketing. It is also a good fit for the teaching fraternity and industry professionals who teach sales and marketing courses at business schools as it includes several case studies, quizzes, and activities to liven up the subject and demonstrate the practical implications of it in real life. Services Marketing Essentials You Always Wanted To Know prepares the readers to meet the challenges and seize the opportunities in today’s dynamic marketplace, especially when the service industry is growing exponentially worldwide. This book is part of Vibrant Publishers’ Self-Learning Management series that aims to equip working professionals and students with essential knowledge of management subjects through compact and beginner-friendly books.
Author: Vibrant Publishers
Publisher: Vibrant Publishers
ISBN: 1949395421
Category : Business & Economics
Languages : ar
Pages : 173
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Book Description
The Internet has changed how we communicate, and that includes how we market. From corporate websites, to social media platforms, search engines, and more, there are many ways to reach your market in the digital age. The vast amount of data that can be generated (Big Data), ads to the complexity of marketing decisions, but also lets you understand your market better than ever before. Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to understand how to gain and retain happy customers through the use of digital technologies. This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance. Whether you are a beginner, looking to understand the basics of digital marketing, or an expert marketer, searching for a way to increase your digital marketing ROI, Digital Marketing Essentials will help you achieve your goals.
Author: Callie Daum
Publisher: Vibrant Publishers
ISBN: 1949395804
Category : Business & Economics
Languages : en
Pages : 135
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Book Description
Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing: · An overview of marketing and marketing management · Creating a strategic marketing plan · Performing market research · Creating and maintaining customer relationships and customer value Marketing Management Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.
Author: Vibrant Publishers
Publisher: Vibrant Publishers
ISBN: 1636512194
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings. Social Media Marketing Essentials You Always Wanted To Know walks you through the fundamentals of the dynamic world of social media marketing, helping you understand what social media marketing is and how to use it to reach the audience you want and maximize your company’s revenue. The book talks about the importance and scope of social media marketing, the comparison between traditional media and social media, what a media mix is, and how to formulate social media plans and strategies, to name a few. It further describes different types of content for social media marketing and how to tailor it for popular social media platforms like Facebook, Instagram, YouTube, X, etc. The differences between organic and paid marketing are crucial to formulating a cost-effective social media marketing strategy, and this book helps you with that as well. The book concludes with chapters on the metrics used to evaluate the success of a social media marketing plan, and the ethics surrounding the practice of social media marketing. This book will help you- i. Learn the process of coming up with a marketing strategy ii. Navigate through the sea of social media platforms and create platform-specific content iii. Explore hashtags: Know when, where, and how to use them iv. Understand the metrics and evaluate your social media marketing strategies The author, Dr. Kavita Kamath, boasts a doctorate in social media marketing and has 17+ years of teaching experience under the bag, so you know the book is reliable and holds a treasure of knowledge for anyone looking to gain a deeper understanding of the essentials of the subject matter.
Author: Callie Daum
Publisher: Vibrant Publishers
ISBN: 1636511791
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge — from budgeting techniques to marketing strategic planning to an introduction to career specialization areas — that will help ensure you are equipped for success as a marketing professional. A modern marketer’s playbook to create value for your organization and its customers In this book you will: i. Learn how to build a marketing plan, ii. Get an understanding of the various marketing specialization areas, iii. Pick up approaches and resources to demonstrate marketing return on investment, iv. Grasp how to self-evaluate your skills and competencies The book also touches upon topics like market types, philosophies, strategic planning and marketing, various types of audits (internal, external and strategic), value chain analysis, outsourcing, marketing research (planning, approaches, research devices, ethics), relationships with customers (relationship marketing, types of customers, customer retention, digital marketing, and many more. These are coupled with summaries and quizzes at the end of every chapter, making the book a well-rounded guide for the readers. The third edition of the book also contains three new chapters, each chapter bringing concepts like essential marketing skills you might need now and in the future, forming a marketing budget to judiciously allocate the expenses, and marketing return on investment (mROI). These chapters will surely help the readers bolster their understanding of marketing management by constructing a more robust, well-rounded foundation. By the end of this book, you will have the tools and understanding to create or nurture a revenue-generating department for your organization. You will have a strong foundation, helping you with a headstart in your career as a professional in the marketing sphere.
Author: Dr. AnnaMaria Bliven
Publisher: Vibrant Publishers
ISBN: 1636511643
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
Business Communication Essentials You Always Wanted to Know is a tell-all book on the theme of Business Communication. If you have been struggling with designing and implementing an effective business communication strategy in your organization, this book will be of immense help to you. Business Communication Essentials simplifies the processes of business communication in a way no other book has dealt with the subject-matter. It highlights the essential steps that must be taken at any time to transform your business communication approaches. Reading this book will provide you with all the secrets of powerful and effective business communication. Whether you are a student or a C-suite executive, the pragmatic and easy procedures for achieving quality and top-notch business communication practices that you will discover in this book are truly invaluable. You will gain an understanding of the following: I. Types of business communication and its importance for business growth ii. Audience demographics and drafting relatable business messages iii. How to communicate effectively in this fast-paced world iv. Some modern tools for effective business communication This book is written in a conversational tone and is packed with fun examples that will aid the learning experience.
Author: Vibrant Publishers
Publisher: Vibrant Publishers
ISBN: 1636512313
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
I. Grasp the intricacies of dynamic workplaces within a global context. ii. Evaluate personal performance drivers such as motivation, decision-making, and problem-solving iii. Cultivate essential group work skills like teamwork and effective communication iv. Recognize that change is inevitable and polish your management skills v. Develop leadership capabilities to drive innovation Improve your leadership and management skills by applying the core concepts of organizational behavior. Navigating through the complexities of group dynamics in an organization can be daunting with challenges such as miscommunication and lack of cooperation often hindering individual performance. However, tackling and mastering these dynamics can lead to better outcomes. Organizational Behavior Essentials You Always Wanted to Know (2nd Edition) serves as a compass for creating successful, inclusive work communities that value diverse perspectives, experiences, and cultures, benefiting both individuals and organizations. What's new – This edition, authored by Vic Clesceri, a specialist in organizational development and talent management, emphasizes the significance of change management in any organization. The book also provides a broad overview of different assessment methods, allowing organizations and individuals to better understand their personnel and set goals that would highlight their finest skills. Additionally, this book includes chapter quizzes and keywords to reinforce concepts necessary for achieving high performance in the sphere of work. Part of the Vibrant Publishers' Self-Learning Management Series, this book equips managers, business leaders, HR specialists, and students with a foundational understanding of essential concepts required for organizational development.
Author: Vibrant Publishers
Publisher: Vibrant Publishers
ISBN: 1636511198
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
Upon reading this book, you will get: A fundamental comprehension of data analytics, including its types An understanding of data analytics processes, software tools, and a range of analytics methodologies A comprehension of what daily tasks and procedures the data analysts follow An investigation into the vast field of big data analytics, covering its possibilities and challenges An understanding of the existing legal frameworks, as well as ethical and privacy issues in data analytics Application-based learning using a variety of real-world case studies From raw data to actionable insights - journey through the essentials of data analytics. Data Analytics Essentials You Always Wanted To Know is an approachable and captivating guide to understand the complicated world of data Data analytics is becoming increasingly important in today's data-driven society, and so has the demand for data analysts. Data Analytics Essentials You Always Wanted to Know (Data Analytics Essentials) is a comprehensive yet succinct manual, perfect for you if you are trying to understand the fundamentals of data analytics. It gives a concise introduction to data analytics and its current applicability. This book is a great tool for professionals switching to a career in data analytics and for students who want to learn the basics of data analytics. It will give you a strong foundation by explaining everything in an easy-to-understand language. Data Analytics Essentials goes beyond a theoretical manual and contains real-world case studies and fun facts to help you enhance your knowledge. The chapter summaries and self- assessment tests along with every chapter will help you test yourself as you move from one concept to the next.
Author: Vibrant Publishers
Publisher: Vibrant Publishers
ISBN: 1636512348
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
I. Learn economics in a simplified manner ii. Discover the ten guiding principles of economics iii. Understand the nuances of demand and supply iv. Gain knowledge about different market structures with global examples v. Know everything about firm theories and cost structures vi. Get insights into macroeconomics and the role of aggregate demand Principles of Economics Essentials You Always Wanted To Know is a complete yet compact for anyone wanting to learn the fundamentals of economics. It equips readers not only with theoretical knowledge but also practical tips and strategies. The book's conversational tone and easy-to-understand language help readers grasp complex concepts with ease. The book is especially beneficial for someone wanting to understand how the principles of economics can be applied to real-life decision-making in business, life, and policy making. The complex concepts in this book are simplified to their easiest essentials and explained with practical examples from all over the world, which makes it suitable for students beginning to pursue the subject academically. On the other hand, the practical tips and usable explanations aim to benefit professionals looking to learn more about economics. The quiz questions at the end of every chapter help readers test their knowledge. The book also includes readily usable downloadable templates for professionals in the field. This book is part of the Self-Learning Management Series designed to help students, managers, career switchers, and entrepreneurs learn essential management lessons.
Author: Amlan Ray
Publisher: Vibrant Publishers
ISBN: 1636511163
Category : Business & Economics
Languages : en
Pages : 166
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Book Description
Have you wondered how companies decide the price of their products? What factors do companies consider while allocating their resources? How does consumer behavior affect the factors of production? A go-to guide to understanding the building blocks of Microeconomics Microeconomics Essentials You Always Wanted To Know has the answers to all your questions. The book shows how the demand of consumers affects the market supply and how price is a major determinant of them. Next, the book goes on to explain consumer behavior with the help of cardinal and ordinal utility approaches. The book dives deep into the functions of markets and the roles that they play in a booming or receding economy. Lastly, it touches upon the topic of international trade and its advantages for a country. It contains plenty of examples that are relevant to the real world which will make it easier for you to grasp the concepts. Microeconomics Essentials You Always Wanted To Know is a go-to guide for understanding all the crucial concepts that form the building blocks of microeconomics. After reading this book, readers will: Understand the basic concepts of Microeconomics Learn the relationship between demand and supply Get to know the various types of markets Discover how prices of goods and services are determined Understand the theory of factor pricing Appreciate policy decisions related to taxation, interest rate, and international trade About the Series Microeconomics Essentials You Always Wanted to Know is part of the Self-Learning Management Series. This series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes fundamentals, important concepts, standard and well-known principles, and practical ways of application of the subject matter
