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Author: Irmengard Rauch
Publisher: University of Toronto Press
ISBN: 9780802047052
Category : Philosophy
Languages : en
Pages : 340
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Book Description
This collection of articles by Irmengard Rauch provides a lucid narrative on the nature of semiotics and linguistics, revealing their symbiotic relationship through concrete, data-based application.
Author: Irmengard Rauch
Publisher: University of Toronto Press
ISBN: 9780802047052
Category : Philosophy
Languages : en
Pages : 340
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Book Description
This collection of articles by Irmengard Rauch provides a lucid narrative on the nature of semiotics and linguistics, revealing their symbiotic relationship through concrete, data-based application.
Author: Thomas Reiner
Publisher: Peter Lang Incorporated, International Academic Publishers
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 272
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Book Description
Semiotics of Musical Time investigates the link between musical time and the world of signs and symbols. It examines the extent to which musical time is a product of signs, sign systems, and sign-oriented behavior. Sound is discussed as a potential sign of time and of musical time. Inherent and recognizable temporal features are identified in a number of musical works. Time as a compositional concern is examined in the case of Igor Stravinsky and Karlheinz Stockhausen. A principal distinction between hearing associated with perception and listening associated with cognition provides the basis for the proposition that musical time is both unheard and imperceptible. The role of concepts, and their designations, is investigated to demonstrate that consciousness of musical time involves semiotic processes.
Author: Dario Compagno
Publisher: Springer
ISBN: 3319615939
Category : Language Arts & Disciplines
Languages : en
Pages : 189
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Book Description
This contributed volume gives access to semiotic researches adopting a quantitative stance. European semiotics is traditionally based on immanent methodologies: meaning is seen as an autonomous dimension of human existence, whose laws can be investigated via purely qualitative analytical and reflexive analysis. Today, researches crossing disciplinary boundaries reveal the limitations of such an homogeneous practice. In particular, two families of quantitative research strategies can be identified. On the one hand, researchers wish to naturalize meaning, by making semiotic results interact with those coming from Neurophysiological and psychological sciences. On the other hand, statistical and computational tools are adopted to work on linguistic and multimedia corpora. The book acts to put the two approaches into dialogue.
Author: Ellen van Wolde
Publisher: BRILL
ISBN: 9004354417
Category : Language Arts & Disciplines
Languages : en
Pages : 252
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Book Description
Author: David Crowther
Publisher: Routledge
ISBN: 1351735926
Category : Social Science
Languages : en
Pages : 347
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Book Description
This title was first published in 2002: This text is concerned with the role of corporate reporting in UK public limited companies. It is a common assumption that the most significant part of any corporate report is the accounting information contained within. This book, however, takes a different view. The central argument is that the purpose of corporate reporting has changed from one primarily of stewardship and accountability to shareholders to a more outward- and forward-looking perspective. The author argues that one of the driving forces for this change in orientation is the discourse of environmental accounting, along with other forces. The book is essentially explorative. The author is concerned with looking at different aspects of the changes in corporate reporting and taking different perspectives in the development of the argument.
Author: Rachel Lawes
Publisher: Kogan Page Publishers
ISBN: 1789662087
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
In what can seem a complex, abstract field, this book is an invaluably clear, practical resource on how to seize the tremendous opportunity that semiotics offers to better understand your consumers. Semiotics is big business. It is most famous for its unique ability to decode visual images and is the only market research method which provides a systematic, reliable and culturally sensitive method for interpreting what visual images mean. Semiotics sheds new light on consumers and the world they live in, stimulates creativity and innovation, guides brand strategy, and finds solutions to a plethora of marketing problems. Using Semiotics in Marketing will help marketers looking to launch new brands, reposition existing brands, or rejuvenate established ones. Written by one of the original founders of commercial semiotics, Using Semiotics in Marketing outlines precisely what semiotics is and why it matters, before moving on to demonstrate how to run a successful commercial semiotics project. Packed with fascinating case studies proving how visual imagery is interpreted differently across cultural, racial and social demographics, it provides essential insights into understanding consumers. This results in better ads, websites, packaging and social media content - ultimately driving brand growth and profits.
Author: Christopher L. Atkinson
Publisher: Routledge
ISBN: 1351205986
Category : Political Science
Languages : en
Pages : 242
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Book Description
Semiotic Analysis and Public Policy evaluates several key areas of public policy that are dependent on narrative, naming, sign, and branding to create meaning. Semiotic analysis, drawing on the work of Saussure, Peirce, and others, allows for creation of a case-oriented model of brand versus product, and of medium compared with message. Using a critical Habermasian lens, Atkinson convincingly exposes approaches focusing too heavily on instrumentality and rhetoric that claims a resolution of complex societal dilemmas. Rooted in the literature on public policy and semiotics, Atkinson creates an opportunity to delve more fully into the creation of narratives and meaning in policy, and the origins and maintenance of public programs. Evaluation of such programs shows various levels of disconnect between popular understanding of public considerations, political outcomes, and what results from the administrative/regulatory process in support of the law. This book will be of interest for scholars and researchers of public policy, policy analysis, public administration, public management, and policy implementation.
Author: Francis Arackal Thummy
Publisher: GRIN Verlag
ISBN: 3668934983
Category : Literary Criticism
Languages : en
Pages : 23
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Book Description
Academic Paper from the year 2017 in the subject German Studies - Linguistics, grade: NA, , course: Semiotic Analysis, Film Appreciation, Media, language: English, abstract: The science of symbols, called semiotics or semiology, helps us understand our world that is full of signs and symbols. One of the areas where semiotics proves to be useful is in the field of the media. It enables us to see how media content is produced by the sender and consumed and interpreted by the audience. This paper takes a special look at the semiotic understanding of media and explains how semiotics is used in making media content, especially advertising and films. The content of an advertisement gives rise to many meanings and interpretations. Some writers use the term media ‘text’ instead of media ‘content’. A text can be understood in a variety of ways. Thus media content or text in principle is polysemic, having multiple potential meanings for its audience. Further, media content can be differentiated according to its degree of openness. Semiotic method as applied to media content sheds light on the hidden or underlying meanings. Considered in this way, the primary objective of media semiotics is to study how the mass media create or recycle signs for their own ends.
Author: Martina Köppel-Yang
Publisher: Timezone 8 Limited
ISBN: 9789889726294
Category : Art, Chinese
Languages : en
Pages : 260
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Book Description
"If you're a developer trying to figure out why your application is not responding at 3 am, you need this book! This is now my go-to book when diagnosing production issues. It has saved me hours in troubleshooting complicated operations problems." -Trotter Cashion, cofounder, Mashion DevOps can help developers, QAs, and admins work together to solve Linux server problems far more rapidly, significantly improving IT performance, availability, and efficiency. To gain these benefits, however, team members need common troubleshooting skills and practices. In DevOps Troubleshooting: Linux Server Best Practices , award-winning Linux expert Kyle Rankin brings together all the standardized, repeatable techniques your team needs to stop finger-pointing, collaborate effectively, and quickly solve virtually any Linux server problem. Rankin walks you through using DevOps techniques to troubleshoot everything from boot failures and corrupt disks to lost email and downed websites. You'll master indispensable skills for diagnosing high-load systems and network problems in production environments. Rankin shows how to Master DevOps' approach to troubleshooting and proven Linux server problem-solving principles Diagnose slow servers and applications by identifying CPU, RAM, and Disk I/O bottlenecks Understand healthy boots, so you can identify failure points and fix them Solve full or corrupt disk issues that prevent disk writes Track down the sources of network problems Troubleshoot DNS, email, and other network services Isolate and diagnose Apache and Nginx Web server failures and slowdowns Solve problems with MySQL and Postgres database servers and queries Identify hardware failures-even notoriously elusive intermittent failures
Author: Andrea Cossu
Publisher: Policy Press
ISBN: 1529211751
Category : Social Science
Languages : en
Pages : 226
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Book Description
Written by experts in interpretive sociology, this volume examines semiotic models in a sociological context. Contributors offer case studies to demonstrate ‘how to do things’ with semiotics. Synthesizing a diverse and fragmented landscape, this is a key reference work for understanding the connection between semiotics and sociology.
