Selling the American Way

Selling the American Way PDF Author: Laura A. Belmonte
Publisher: University of Pennsylvania Press
ISBN: 081220123X
Category : History
Languages : en
Pages : 271

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Book Description
In 1955, the United States Information Agency published a lavishly illustrated booklet called My America. Assembled ostensibly to document "the basic elements of a free dynamic society," the booklet emphasized cultural diversity, political freedom, and social mobility and made no mention of McCarthyism or the Cold War. Though hyperbolic, My America was, as Laura A. Belmonte shows, merely one of hundreds of pamphlets from this era written and distributed in an organized attempt to forge a collective defense of the "American way of life." Selling the American Way examines the context, content, and reception of U.S. propaganda during the early Cold War. Determined to protect democratic capitalism and undercut communism, U.S. information experts defined the national interest not only in geopolitical, economic, and military terms. Through radio shows, films, and publications, they also propagated a carefully constructed cultural narrative of freedom, progress, and abundance as a means of protecting national security. Not simply a one-way look at propaganda as it is produced, the book is a subtle investigation of how U.S. propaganda was received abroad and at home and how criticism of it by Congress and successive presidential administrations contributed to its modification.

Selling the American Way

Selling the American Way PDF Author: Laura A. Belmonte
Publisher: University of Pennsylvania Press
ISBN: 081220123X
Category : History
Languages : en
Pages : 271

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Book Description
In 1955, the United States Information Agency published a lavishly illustrated booklet called My America. Assembled ostensibly to document "the basic elements of a free dynamic society," the booklet emphasized cultural diversity, political freedom, and social mobility and made no mention of McCarthyism or the Cold War. Though hyperbolic, My America was, as Laura A. Belmonte shows, merely one of hundreds of pamphlets from this era written and distributed in an organized attempt to forge a collective defense of the "American way of life." Selling the American Way examines the context, content, and reception of U.S. propaganda during the early Cold War. Determined to protect democratic capitalism and undercut communism, U.S. information experts defined the national interest not only in geopolitical, economic, and military terms. Through radio shows, films, and publications, they also propagated a carefully constructed cultural narrative of freedom, progress, and abundance as a means of protecting national security. Not simply a one-way look at propaganda as it is produced, the book is a subtle investigation of how U.S. propaganda was received abroad and at home and how criticism of it by Congress and successive presidential administrations contributed to its modification.

Selling the Great War

Selling the Great War PDF Author: Alan Axelrod
Publisher: St. Martin's Press
ISBN: 0230619592
Category : History
Languages : en
Pages : 256

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Book Description
The riveting, untold story of George Creel and the Committee on Public Information -- the first and only propaganda initiative sanctioned by the U.S. government. When the people of the United States were reluctant to enter World War I, maverick journalist George Creel created a committee at President Woodrow Wilson's request to sway the tide of public opinion. The Committee on Public Information monopolized every medium and avenue of communication with the goal of creating a nation of enthusiastic warriors for democracy. Forging a path that would later be studied and retread by such characters as Adolf Hitler, the Committee revolutionized the techniques of governmental persuasion, changing the course of history. Selling the War is the story of George Creel and the epoch-making agency he built and led. It will tell how he came to build the and how he ran it, using the emerging industries of mass advertising and public relations to convince isolationist Americans to go to war. It was a force whose effects were felt throughout the twentieth century and continue to be felt, perhaps even more strongly, today. In this compelling and original account, Alan Axelrod offers a fascinating portrait of America on the cusp of becoming a world power and how its first and most extensive propaganda machine attained unprecedented results.

The American Way of Eating

The American Way of Eating PDF Author: Tracie McMillan
Publisher: Simon and Schuster
ISBN: 1439171955
Category : Business & Economics
Languages : en
Pages : 338

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Book Description
A journalist traces her 2009 immersion into the national food system to explore how working-class Americans can afford to eat as they should, describing how she worked as a farm laborer, Wal-Mart grocery clerk, and Applebee's expediter while living within the means of each job.

Selling War to America

Selling War to America PDF Author: Eugene Secunda
Publisher: Bloomsbury Publishing USA
ISBN: 0275995240
Category : History
Languages : en
Pages : 241

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Book Description
Battles are won in combat. Wars are won by winning the hearts and minds of the people. Selling War to America provides a thought-provoking look at the propaganda efforts the U.S. government has exerted to that end. It begins with an examination of the government's campaign to instigate a war with Spain and ends with a review of the methods being used to encourage support for the War Against Terrorism. The book analyzes each of these wars within the context of the techniques used to generate public support, also examining the results of propaganda efforts, both before and after each conflict. From these historical analyses, noting both the blunders and the triumphs of the past century, the authors offer the keys to successfully persuading the American public to support wars that must be fought. Lies were told and truths withheld because government and military leaders did not trust the American people to make appropriate decisions concerning our national security. The attacks of September 11, 2001, on The World Trade Center Towers and the Pentagon have summoned the American people to a war on terrorism. The U.S. government is now trying to mobilize American public opinion to support this war. But this is just the most recent example of how our government has sought to enlist broad public support for the wars it has waged. The job of informing and persuading America to support its war efforts has become increasingly more challenging as media technologies, like instant global coverage of television news and the Internet, reach into every American home.

Total Cold War

Total Cold War PDF Author: Kenneth Alan Osgood
Publisher: University Press of Kansas
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 528

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Book Description
Osgood focuses on major campaigns such as Atoms for Peace, People-to-People, and cultural exchange programs. Drawing on recently declassified documents that record U.S. psychological operations in some three dozen countries, he tells how U.S. propaganda agencies presented everyday life in America to the world: its citizens living full, happy lives in a classless society where economic bounty was shared by all. Osgood further investigates the ways in which superpower disarmament negotiations were used as propaganda maneuvers in the battle for international public opinion. He also reexamines the early years of the space race, focusing especially on the challenge to American propagandists posed by the Soviet launch of Sputnik.

The American Way of Death

The American Way of Death PDF Author: JESSICA MITFORD
Publisher:
ISBN:
Category :
Languages : en
Pages :

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Book Description


The American Way of Life

The American Way of Life PDF Author: Lawrence R. Samuel
Publisher: Rowman & Littlefield
ISBN: 1683930835
Category : History
Languages : en
Pages : 173

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Book Description
Telling the full story of the American Way of Life (or more simply the American Way) in the United States over the course of the last century reveals key insights that add to our understanding of American culture. Lawrence R. Samuel argues that since the term was popularized in the 1930s, the American Way has served as the primary guiding mythology or national ethos of the United States. More than that, however, this work shows that the American Way has represented many things to many people, making the mythology a useful device for anyone wishing to promote a particular agenda that serves his or her interests. A consumerist lifestyle supported by a system based in free enterprise has been the ideological backbone of the American Way, but the term has been attached to everything from farming to baseball to barbecue. There really is no single, identifiable American Way and never has been—it becomes clear after tracing its history—making it a kind of Zelig of belief systems. If our underlying philosophy or set of values is amorphous and nebulous, then so is our national identity and character, Samuel concludes, implying that the meaning of America is elastic and accommodating to many interpretations. This unique thesis sets off this work from other books and helps establish it as a seminal resource within the fields of American history and American studies.

The American Way to Prosperity

The American Way to Prosperity PDF Author: Gifford K. Simonds
Publisher:
ISBN:
Category : Industrial efficiency
Languages : en
Pages : 280

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Book Description


The American Way of Death Revisited

The American Way of Death Revisited PDF Author: Jessica Mitford
Publisher: Vintage
ISBN: 0307809390
Category : Social Science
Languages : en
Pages : 320

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Book Description
Only the scathing wit and searching intelligence of Jessica Mitford could turn an exposé of the American funeral industry into a book that is at once deadly serious and side-splittingly funny. When first published in 1963, this landmark of investigative journalism became a runaway bestseller and resulted in legislation to protect grieving families from the unscrupulous sales practices of those in "the dismal trade." Just before her death in 1996, Mitford thoroughly revised and updated her classic study. The American Way of Death Revisited confronts new trends, including the success of the profession's lobbyists in Washington, inflated cremation costs, the telemarketing of pay-in-advance graves, and the effects of monopolies in a death-care industry now dominated by multinational corporations. With its hard-nosed consumer activism and a satiric vision out of Evelyn Waugh's novel The Loved One, The American Way of Death Revisited will not fail to inform, delight, and disturb. "Brilliant--hilarious. . . . A must-read for anyone planning to throw a funeral in their lifetime."--New York Post "Witty and penetrating--it speaks the truth."--The Washington Post

The American Way of Eating

The American Way of Eating PDF Author: Tracie McMillan
Publisher: Simon and Schuster
ISBN: 1439171971
Category : Political Science
Languages : en
Pages : 343

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Book Description
The New York Times bestselling work of undercover journalism in the tradition of Barbara Ehrenreich’s Nickel and Dimed that fully investigates our food system to explain what keeps Americans from eating well—and what we can do about it. When award-winning (and working-class) journalist Tracie McMillan saw foodies swooning over $9 organic tomatoes, she couldn’t help but wonder: What about the rest of us? Why do working Americans eat the way we do? And what can we do to change it? To find out, McMillan went undercover in three jobs that feed America, living and eating off her wages in each. Reporting from California fields, a Walmart produce aisle outside of Detroit, and the kitchen of a New York City Applebee’s, McMillan examines the reality of our country’s food industry in this “clear and essential” (The Boston Globe) work of reportage. Chronicling her own experience and that of the Mexican garlic crews, Midwestern produce managers, and Caribbean line cooks with whom she works, McMillan goes beyond the food on her plate to explore the national priorities that put it there. Fearlessly reported and beautifully written, The American Way of Eating goes beyond statistics and culture wars to deliver a book that is fiercely honest, strikingly intelligent, and compulsively readable. In making the simple case that—city or country, rich or poor—everyone wants good food, McMillan guarantees that talking about dinner will never be the same again.