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Author: David Siegel
Publisher: New Riders
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Project management on the World Wide Web.
Author: David Siegel
Publisher: New Riders
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Project management on the World Wide Web.
Author: Paul A. Boag
Publisher: Simon and Schuster
ISBN: 163835507X
Category : Computers
Languages : en
Pages : 525
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Book Description
Many of the people responsible for a website don't have a clue what's required tobuild one and keep it up and running. The job of planning, launching, andmanaging a site often falls to people who have little or no experience in webdesign or development. Website Owner's Manual is for the thousands of marketers,IT managers, project leaders, and business owners who need to put awebsite in place and keep it running with a minimum of trouble. Using clever illustrations, easy-to-follow lists and diagrams, and other friendlytouches, Website Owner's Manual helps readers form a vision for a site, guidesthem through the process of selecting a web design agency, and gives just enoughbackground to help them make intelligent decisions throughout the developmentprocess. This book provides a jargon-free overview of web design, includingaccessibility, usability, online marketing, and web development techniques. Using Website Owner's Manual, readers master the vocabulary and conceptsthey need to discuss how a website dovetails with the needs of a business. Thisbook will help them work confidently with the designers and developersbuilding and maintaining a site so they can concentrate on what your websiteneeds to do. Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book.
Author: Lisa Baggerman
Publisher: Rockport Publishers
ISBN:
Category : Computers
Languages : en
Pages : 148
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Book Description
Print magazine's managing editor of selected more than 400 design solutions to create the ultimate sourcebook for working designers.
Author: Amy Jo Kim
Publisher: Peachpit Press
ISBN: 9780132705158
Category : Computers
Languages : en
Pages : 380
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Book Description
What's the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites, such as America Online, EBay, and GeoCities, develop into Internet communities with loyal followings and regular repeat traffic? How can Web page designers and developers create sites that are vibrant and rewarding? Amy Jo Kim, author of Community Building on the Web and consultant to some of the most successful Internet communities, is an expert at teaching how to design sites that succeed by making new visitors feel welcome, rewarding member participation, and building a sense of their own history. She discusses important design strategies, interviews influential Web community-builders, and provides the reader with templates and questionnaires to use in building their own communities.
Author: Molly E. Holzschlag
Publisher: John Wiley & Sons
ISBN: 0764577085
Category : Computers
Languages : en
Pages : 432
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Book Description
This value-priced guide by one of the Top 25 Most Influential Women on the Web delivers 250 solutions, workarounds, tips, and annoyance-busters that Web designers won't find anywhere else Offers 500 pages of insider techniques to improve workflow and efficiency, save development time and money, and increase search engine rankings and site traffic, whether designers want to enhance an existing Web site or build a state-of-the-art site from scratch Covers topics such as HTML, XHTML, CSS, graphics and multimedia, cell phone and PDA accessibility, content development, tools, usability, information architecture, globalization, and site redesign Molly Holzschlag is a steering committee member of the Web Standards Project (WaSP) and spokesperson for the World Organization of Webmasters, as well as a frequent lecturer at industry conferences and the author of twenty-five previous books
Author: Andrew B. King
Publisher: "O'Reilly Media, Inc."
ISBN: 1449367712
Category : Computers
Languages : en
Pages : 398
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Book Description
Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness. In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you: Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.
Author: Marc A. Majers
Publisher: Lulu.com
ISBN: 1257087711
Category : Web site development
Languages : en
Pages : 107
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Book Description
Author: Derek Galon
Publisher: Trafford Publishing
ISBN: 9781412240703
Category : Internet advertising
Languages : en
Pages : 196
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Book Description
Author: Mike Levy
Publisher:
ISBN: 9781902646749
Category : Web site development
Languages : en
Pages : 102
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Book Description
Some websites get it right, many get it wrong. This guide divulges what makes a successful site. It covers identifying the audience and its needs, choosing the right model for your site, choosing the right technology and ISP, getting the best help with implementation, design and branding, risk management and testing procedures.
Author: David Siegel
Publisher:
ISBN:
Category :
Languages : en
Pages : 314
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Book Description
