Rhetoric: A Very Short Introduction

Rhetoric: A Very Short Introduction PDF Author: Richard Toye
Publisher: Oxford University Press
ISBN: 0199651361
Category : Language Arts & Disciplines
Languages : en
Pages : 137

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Book Description
Society's attitudes to rhetoric are often very negative. Here, Richard Toye provides an engaging, historically informed introduction to rhetoric, from Ancient Greece to the present day. Wide-ranging in its scope, this Very Short Introduction is the essential starting point for understanding the art of persuasion.

Rhetoric: A Very Short Introduction

Rhetoric: A Very Short Introduction PDF Author: Richard Toye
Publisher: Oxford University Press
ISBN: 0199651361
Category : Language Arts & Disciplines
Languages : en
Pages : 137

Get Book

Book Description
Society's attitudes to rhetoric are often very negative. Here, Richard Toye provides an engaging, historically informed introduction to rhetoric, from Ancient Greece to the present day. Wide-ranging in its scope, this Very Short Introduction is the essential starting point for understanding the art of persuasion.

Rhetoric: A Very Short Introduction

Rhetoric: A Very Short Introduction PDF Author: Richard Toye
Publisher: OUP Oxford
ISBN: 0191653721
Category : Language Arts & Disciplines
Languages : en
Pages : 144

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Book Description
Rhetoric is often seen as a synonym for shallow, deceptive language, and therefore as something negative. But if we view rhetoric in more neutral terms, as the 'art of persuasion', it is clear that we are all forced to engage with it at some level, if only because we are constantly exposed to the rhetoric of others. In this Very Short Introduction, Richard Toye explores the purpose of rhetoric. Rather than presenting a defence of it, he considers it as the foundation-stone of civil society, and an essential part of any democratic process. Using wide-ranging examples from Ancient Greece, medieval Islamic preaching, and modern cinema, Toye considers why we should all have an appreciation of the art of rhetoric. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Rhetoric: A Very Short Introduction

Rhetoric: A Very Short Introduction PDF Author: Richard Toye
Publisher: OUP Oxford
ISBN: 019165373X
Category : Language Arts & Disciplines
Languages : en
Pages : 144

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Book Description
Rhetoric is often seen as a synonym for shallow, deceptive language, and therefore as something negative. But if we view rhetoric in more neutral terms, as the 'art of persuasion', it is clear that we are all forced to engage with it at some level, if only because we are constantly exposed to the rhetoric of others. In this Very Short Introduction, Richard Toye explores the purpose of rhetoric. Rather than presenting a defence of it, he considers it as the foundation-stone of civil society, and an essential part of any democratic process. Using wide-ranging examples from Ancient Greece, medieval Islamic preaching, and modern cinema, Toye considers why we should all have an appreciation of the art of rhetoric. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Reading: A Very Short Introduction

Reading: A Very Short Introduction PDF Author: Belinda Jack
Publisher: Oxford University Press
ISBN: 0192552457
Category : Language Arts & Disciplines
Languages : en
Pages : 191

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Book Description
Today many people take reading for granted, but we remain some way off from attaining literacy for the global human population. And whilst we think we know what reading is, it remains in many ways a mysterious process, or set of processes. The effects of reading are myriad: it can be informative, distracting, moving, erotically arousing, politically motivating, spiritual, and much, much more. At different times and in different places reading means different things. In this Very Short Introduction Belinda Jack explores the fascinating history of literacy, and the opportunities reading opens. For much of human history reading was the preserve of the elite, and most reading meant being read to. Innovations in printing, paper-making, and transport, combined with the rise of public education from the late eighteenth century on, brought a dramatic rise in literacy in many parts of the world. Established links between a nation's levels of literacy and its economy led to the promotion of reading for political ends. But, equally, reading has been associated with subversive ideas, leading to censorship through multiple channels: denying access to education, controlling publishing, destroying libraries, and even the burning of authors and their works. Indeed, the works of Voltaire were so often burned that an enterprising Parisian publisher produced a fire-proof edition, decorated with a phoenix. But, as Jack demonstrates, reading is a collaborative act between an author and a reader, and one which can never be wholly controlled. Telling the story of reading, from the ancient world to digital reading and restrictions today, Belinda Jack explores why it is such an important aspect of our society. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Free Speech: A Very Short Introduction

Free Speech: A Very Short Introduction PDF Author: Nigel Warburton
Publisher: OUP Oxford
ISBN: 0191622788
Category : Political Science
Languages : en
Pages : 128

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Book Description
'I disapprove of what you say, but I will defend to the death your right to say it' This slogan, attributed to Voltaire, is frequently quoted by defenders of free speech. Yet it is rare to find anyone prepared to defend all expression in every circumstance, especially if the views expressed incite violence. So where do the limits lie? What is the real value of free speech? Here, Nigel Warburton offers a concise guide to important questions facing modern society about the value and limits of free speech: Where should a civilized society draw the line? Should we be free to offend other people's religion? Are there good grounds for censoring pornography? Has the Internet changed everything? This Very Short Introduction is a thought-provoking, accessible, and up-to-date examination of the liberal assumption that free speech is worth preserving at any cost. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

The Rhetoric of the Page

The Rhetoric of the Page PDF Author: Laurie Maguire
Publisher: Oxford University Press
ISBN: 0192606697
Category : Literary Criticism
Languages : en
Pages : 321

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Book Description
This wide-ranging and entertaining book explores blank space from incunabula to Google books. Blanks are a paradox—simultaneously nothing and something, gesturing to what was once there or might be there. They are also a creative opportunity for readers as well as writers: readers respond to what is not there and writers come to anticipate that response. Thus, blank space develops literary and ludic applications. Each chapter focuses on one typographical form of what is not there on the page: physical gaps (Chapter One), marks of incompletion such as &c (Chapter Two), and the asterisk as a stand-in for things that cannot be said (Chapter Three). By looking at the early-modern page as a visual unit as well as a verbal unit, this volume shows how the relationship between textual layout and textual content is as productive for writers as it is for readers. Mise-en-page influences readers in the same way that rhetoric influences readers. It is thus possible to speak of 'the rhetoric of the page'.

Thinking and Reasoning: A Very Short Introduction

Thinking and Reasoning: A Very Short Introduction PDF Author: Jonathan St B. T. Evans
Publisher: Oxford University Press
ISBN: 0191091138
Category : Psychology
Languages : en
Pages : 153

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Book Description
Our extraordinary capacity to reason and solve problems sets us aside from other animals, but our evolved thinking processes also leave us susceptibile to bias and error. The study of thinking and reasoning goes back to Aristotle, and was one of the first topics to be studied when psychology separated from philosophy. In this Very Short Introduction Jonathan Evans explores cognitive psychological approaches to understanding the nature of thinking and reasoning, problem solving, and decision making. He shows how our problem solving capabilities are hugely dependent on also having the imagination to ask the right questions, and the ability to see things from a completely new perspective. Beginning by considering the approaches of the behaviourists and the Gestalt psychologists, he moves on to modern explorations of thinking, including hypothetical thinking, conditionals, deduction, rationality, and intuition. Covering the role of past learning, IQ, and cognitive biases, Evans also discusses the idea that there may be two different ways of thinking, arising from our evolutionary history. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Descartes: A Very Short Introduction

Descartes: A Very Short Introduction PDF Author: Tom Sorell
Publisher: Oxford Paperbacks
ISBN: 0192854097
Category : Philosophy
Languages : en
Pages : 129

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Book Description
René Descartes (1596-1650) had a remarkably short working life, and his output was small, yet his contributions to philosophy and science have endured to the present day. He is perhaps best known for his statement 'Cogito, ergo sum'. By a mixture of 'intuition' and 'deduction' Descartes derived from the 'cogito' principle first the existence of a material world. But Descartes did not intend the metaphysics to stand apart from his scientific work, which included important investigations into physics, mathematics, psychology, and optics. In this book Tom Sorrell shows that Descartes was, above all, an advocate and practitioner of a new mathematical approach to physics, and that he developed his metaphysics to support his programme in the sciences. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Design: A Very Short Introduction

Design: A Very Short Introduction PDF Author: John Heskett
Publisher: Oxford University Press
ISBN: 0192854461
Category : Art
Languages : en
Pages : 169

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Book Description
This book will transform the way you think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal to the medical equipment used to save lives. John Heskett goes beyond style and taste to look at how different cultures and individuals personalise objects.

You Talkin' To Me?

You Talkin' To Me? PDF Author: Sam Leith
Publisher: Profile Books
ISBN: 1847654258
Category : Humor
Languages : en
Pages : 287

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Book Description
Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their greens. You have been using rhetoric yourself, all your life. After all, you know what a rhetorical question is, don't you? In this updated edition of his classic guide, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Donald Trump - and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Richard Nixon, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics - because rhetoric is useful, relevant and absolutely nothing to be afraid of.