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Author: Jay Diamond
Publisher: Bloomsbury Publishing USA
ISBN: 1609019725
Category : Business & Economics
Languages : en
Pages : 449
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Book Description
Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.
Author: Jay Diamond
Publisher: Bloomsbury Publishing USA
ISBN: 1609019725
Category : Business & Economics
Languages : en
Pages : 449
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Book Description
Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.
Author: Bob Negen
Publisher: Wiley + ORM
ISBN: 1118044703
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.
Author: Jesko Perrey
Publisher: John Wiley & Sons
ISBN: 1118489519
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters
Author: Inez Katherine Rolph
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 14
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 12
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Book Description
Author: United States. Bureau of Foreign and Domestic Commerce
Publisher:
ISBN:
Category :
Languages : en
Pages : 8
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Book Description
Author: David Gilbert
Publisher: Pearson Education India
ISBN: 9788177588255
Category : Marketing
Languages : en
Pages : 476
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Book Description
Author: Albert E. Edgar
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 592
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Book Description
Author: Kenneth Lawyer
Publisher:
ISBN:
Category :
Languages : en
Pages : 58
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Book Description
Author: Chamber of Commerce of the United States of America. Domestic Distribution Department
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 38
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Book Description
