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Author: John Fiske
Publisher: Psychology Press
ISBN: 041507875X
Category : Social Science
Languages : en
Pages : 228
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Book Description
'...well-written and accessible. Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske' - Sociology In Reading the Popular, John Fiske analyzes popular "texts" to reveal both their explicit, implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. He examines the multitude of meanings lying beneath the cultural artifacts that surround us in shopping malls, popular music and television. Features: * highlights the conflicting responses that cultural phenomenon such as Madonna and the Chicago Sears Tower evoke. * locates popular culture as the point at which people take the goods offered them by industrial capitalism and turn them to their own creative, and even subversive, uses. * refutes the theory that a mass audience mindlessly consumes every product it is offered.
Author: John Fiske
Publisher: Psychology Press
ISBN: 041507875X
Category : Social Science
Languages : en
Pages : 228
Get Book
Book Description
'...well-written and accessible. Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske' - Sociology In Reading the Popular, John Fiske analyzes popular "texts" to reveal both their explicit, implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. He examines the multitude of meanings lying beneath the cultural artifacts that surround us in shopping malls, popular music and television. Features: * highlights the conflicting responses that cultural phenomenon such as Madonna and the Chicago Sears Tower evoke. * locates popular culture as the point at which people take the goods offered them by industrial capitalism and turn them to their own creative, and even subversive, uses. * refutes the theory that a mass audience mindlessly consumes every product it is offered.
Author: Joke Hermes
Publisher: John Wiley & Sons
ISBN: 1405148799
Category : Social Science
Languages : en
Pages : 192
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Book Description
Re-reading Popular Culture is an entertaining investigationof the meanings and value of popular culture today. It explores thetheme of cultural citizenship by combining textual analysis andmedia reception theory to analyze popular culture. Includes such contemporary issues as the rewriting ofmasculinity after the success of feminism, and the layers ofmeaning in semi-public and private talk of multiculturalism andethnicity Traces its topics across a variety of media forms and texts,including sports; detective fiction and police series; andchildren’s television and games Clearly and accessibly written for the student, scholar, andgeneral reader.
Author: Ian Collinson
Publisher: Equinox Publishing (UK)
ISBN:
Category : Juvenile Nonfiction
Languages : en
Pages : 172
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Book Description
This title combines a number of different academic approaches in order to better understand the complex nature of readers' everyday encounters with their books.
Author: Sean Zdenek
Publisher: University of Chicago Press
ISBN: 022631278X
Category : Language Arts & Disciplines
Languages : en
Pages : 357
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Book Description
The work of writing closed captions for television and DVD is not simply transcribing dialogue, as one might assume at first, but consists largely of making rhetorical choices. For Sean Zdenek, when captioners describe a sound they are interpreting and creating contexts, they are assigning significance, they are creating meaning that doesn t necessarily exist in the soundtrack or the script. And in nine chapters he analyzes the numerous complex rhetorical choices captioners make, from abbreviating dialogue so it will fit on the screen and keep pace with the editing, to whether and how to describe background sounds, accents, or slurred speech, to nonlinguistic forms of sound communication such as sighing, screaming, or laughing, to describing music, captioned silences (as when a continuous noise suddenly stops), and sarcasm, surprise, and other forms of meaning associated with vocal tone. Throughout, he also looks at closed captioning style manuals and draws on interviews with professional captioners and hearing-impaired viewers. Threading through all this is the novel argument that closed captions can be viewed as texts worthy of rhetorical analysis and that this analysis can lead the entertainment industry to better standards and practices for closed captioning, thereby better serve the needs of hearing-impaired viewers. The author also looks ahead to the work yet to be done in bringing better captioning practices to videos on the Internet, where captioning can take on additional functions such as enhancing searchability. While scholarly work has been done on captioning from a legal perspective, from a historical perspective, and from a technical perspective, no one has ever done what Zdenek does here, and the original analytical models he offers are richly interdisciplinary, drawing on work from the fields of technical communication, rhetoric, media studies, and disability studies."
Author: John Fiske
Publisher: Routledge
ISBN: 1315511398
Category : History
Languages : en
Pages : 248
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Book Description
This book, first published in 1987, sets out to examine and extend our understanding of Australian popular culture, and to counter the long-established, traditional criticism bewailing its lack. The authors argue that the 'knocker's' view started from an elitist viewpoint, yearning for Australia to aspire to a European culture in art, music, literature and other traditional cultural fields. They argue however that there are other definitions of culture that are more populist, more comprehensive, and which represent a vitality and dynamism which is a true reflection of the lives and aspirations of Australians. Myths of Oz offers no comprehensive definition of Australian culture, but rather a way of interpreting its various aspects. The barbeque or the pub, an expedition to the shops or a day at the beach, the home, the workplace or the job queue; all these intrinsic parts of Australian life are examined and conclusions drawn as to how they shape or are shaped by what we call popular culture. The authors look too at monuments and symbols, from Ayers Rock to the Sydney Opera House, which both shape and reflect Australian culture, while a chapter on the Australian accent shows how language and terminology play a powerful role in establishing cultural standpoints. A particular strength of this book is that while delivering a provocative and stimulating series of viewpoints on popular culture, it also makes use of current academic tools and methodology to ensure that we gain new insights into the meanings and pleasures we derive from our everyday experiences.
Author: Mike Chasar
Publisher: Columbia University Press
ISBN: 0231158645
Category : American poetry
Languages : en
Pages : 321
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Book Description
Exploring poetry scrapbooks, old-time radio show recordings, advertising verse, corporate archives, and Hallmark greeting cards, among other unconventional sources, Mike Chasar casts American poetry as an everyday phenomenon consumed and created by a vast range of readers. He shows how American poetry in the first half of the twentieth century and its reception helped set the stage for the dynamics of popular culture and mass media today. Poetry was then part and parcel of American popular culture, spreading rapidly as the consumer economy expanded and companies exploited its profit-making potential. Poetry also offered ordinary Americans creative, emotional, political, and intellectual modes of expression, whether through scrapbooking, participation in radio programs, or poetry contests. Reenvisioning the uses of twentieth-century poetry, Chasar provides a richer understanding of the innovations of modernist and avant-garde poets and the American reading public's sophisticated powers of feeling and perception.
Author: Michael Petracca
Publisher:
ISBN: 9780130850980
Category : Popular culture
Languages : en
Pages : 0
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Book Description
Author: John Fiske
Publisher: Routledge
ISBN: 1136868712
Category : Art
Languages : en
Pages : 231
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Book Description
BOOK COVER -- TITLE -- COPYRIGHT -- CONTENTS -- ACKNOWLEDGEMENTS -- WHY FISKE STILL MATTERS -- READING FISKE AND UNDERSTANDING THE POPULAR -- NOTES ON CONTRIBUTORS -- PREFACE -- 1 THE JEANING OF AMERICA -- 2 COMMODITIES AND CULTURE -- 3 PRODUCTIVE PLEASURES -- 4 OFFENSIVE BODIES AND CARNIVAL PLEASURES -- 5 POPULAR TEXTS -- 6 POPULAR DISCRIMINATION -- 7 POLITICS -- REFERENCES -- INDEX
Author: Susan Driver
Publisher: Peter Lang
ISBN: 9780820479361
Category : Art
Languages : en
Pages : 288
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Book Description
Textbook
Author: Laura Miller
Publisher: University of Virginia Press
ISBN: 0813941261
Category : Science
Languages : en
Pages : 248
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Book Description
Sir Isaac Newton’s publications, and those he inspired, were among the most significant works published during the long eighteenth century in Britain. Concepts such as attraction and extrapolation—detailed in his landmark monograph Philosophiae Naturalis Principia Mathematica—found their way into both scientific and cultural discourse. Understanding the trajectory of Newton’s diverse critical and popular reception in print demands consideration of how his ideas were disseminated in a marketplace comprised of readers with varying levels of interest and expertise. Reading Popular Newtonianism focuses on the reception of Newton's works in a context framed by authorship, print, editorial practices, and reading. Informed by sustained archival work and multiple critical approaches, Laura Miller asserts that print facilitated the mainstreaming of Newton's ideas. In addition to his reading habits and his manipulation of print conventions in the Principia, Miller analyzes the implied readership of various "popularizations" as well as readers traced through the New York Society Library's borrowing records. Many of the works considered—including encyclopedias, poems, and a work written "for the ladies"—are not scientifically innovative but are essential to eighteenth-century readers’ engagement with Newtonian ideas. Revising the timeline in which Newton’s scientific ideas entered eighteenth-century culture, Reading Popular Newtonianism is the first book to interrogate at length the importance of print to his consequential career.
