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Author: Daniel Lehmann
Publisher: GRIN Verlag
ISBN: 3640367359
Category :
Languages : en
Pages : 29
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Book Description
Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, LMU Munich, language: English, abstract: This paper investigates the evaluation of the measurement properties of collage research. After a classification and an introduction about the qualitative and visual research, the collage technique is described. Different characteristics and aspects of a collage are shown. Then, the classical measurement properties are explained in detail: Objectivity, reliability and validity. A conclusion is always pointed out of the results for the collage research. All in all, the classical measurement properties cannot be adapted simply to the collage technique. Finally, the most important issues are resumed and an outlook for further researches is taken. The analysis is focused on expert literature like market research papers and different textbooks. The difficulty was to develop guidelines for the collage research based on the classical measurement properties. Besides, a discussion with a researcher enforced the results in a qualitative way. Finally the soundness of the findings is guaranteed due to the continuous review of the sources and the data.
Author: Daniel Lehmann
Publisher: GRIN Verlag
ISBN: 3640367359
Category :
Languages : en
Pages : 29
Get Book
Book Description
Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, LMU Munich, language: English, abstract: This paper investigates the evaluation of the measurement properties of collage research. After a classification and an introduction about the qualitative and visual research, the collage technique is described. Different characteristics and aspects of a collage are shown. Then, the classical measurement properties are explained in detail: Objectivity, reliability and validity. A conclusion is always pointed out of the results for the collage research. All in all, the classical measurement properties cannot be adapted simply to the collage technique. Finally, the most important issues are resumed and an outlook for further researches is taken. The analysis is focused on expert literature like market research papers and different textbooks. The difficulty was to develop guidelines for the collage research based on the classical measurement properties. Besides, a discussion with a researcher enforced the results in a qualitative way. Finally the soundness of the findings is guaranteed due to the continuous review of the sources and the data.
Author: Dr. Salma Seth
Publisher: Friends Publications (India)
ISBN:
Category : Education
Languages : en
Pages : 318
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Book Description
This book aims to provide researchers who are new (or relatively new) to qualitative research with the methodological tools and conceptual maps they need to navigate their way through the process. It describes the uncertainties surrounding qualitative research and the many dilemmas faced by researchers. It illustrates these by drawing on the experiences of researchers with varying degrees of expertise in qualitative research. It also provides readers with the necessary background knowledge and raises their awareness of the questions they will need to address to help them make informed decisions about how to deal with these uncertainties and dilemmas. The contents of the book are organized in a way that reflects the three main objectives that the authors had in mind. The first objective was to provide readers with the necessary background knowledge and an awareness of the questions they will need to address in order to make informed decisions about whether to conduct qualitative research and if they decide to follow a qualitative path, which particular qualitative approach(es) would be suited to their research goals. The second objective was to equip readers with the basic tools to carry out their analysis by providing detailed, contextualized coverage of the practicalities of the qualitative methods/approaches. In addition, the book includes accounts of an actual analysis of a specific data set in a step-by-step manner using the approaches. The third objective was to provide the reader with guidance as to how to write up qualitative research in general and the ethical considerations of qualitative inquiry in the concluding chapter.
Author: Mirjana Radović-Marković
Publisher: Routledge
ISBN: 1315532239
Category : Business & Economics
Languages : en
Pages : 165
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Book Description
Despite numerous books on research methodology, many have failed to present a complete, hands-on, practical book to lead college classes or individuals through the research process. We are seeing more and more scientific papers from all research fields that fail to meet the basic criteria in terms of research methods, as well as the structure, writing style and presentation of results. This book aims to address this gap in the market by providing an authoritative, easy to follow guide to research methods and how to apply them. Qualitative Methods in Economics is focused not only on the research methods/techniques but also the methodology. The main objective of this book is to discuss qualitative methods and their use in economics and social science research. Chapters identify several of the research approaches commonly used in social studies, from the importance of the role of science through to the techniques of data collection. Using an example research paper to examine the methods used to present the research, the second half of this book breaks down how to present and format your results successfully. This book will be of use to students and researchers who want to improve their research methods and read up on the new and cutting edge advances in research methods, as well as those who like to study ways to improve the research process.
Author: Judith Green
Publisher: SAGE
ISBN: 1526448807
Category : Medical
Languages : en
Pages : 441
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Book Description
"A thoughtful, thorough and readable account of the history and current practice of qualitative research in health." - Louise Keogh, Population and Global Health, University of Melbourne
Author: Päivi Eriksson
Publisher: SAGE
ISBN: 1446259595
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting. Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.
Author: Mary Kopala
Publisher: SAGE Publications
ISBN: 1452262152
Category : Psychology
Languages : en
Pages : 255
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Book Description
The field of psychology has been characterized by an interesting schism in the area of research methods. The promotion of the scientific method and the emphasis on experimental methodology helped give psychology an identity as a hard science and legitimacy as a discipline. Yet from the beginning, observations of behavior formed the very basis of the field of psychology. Psychologists such as Freud and Piaget used observational qualitative methods to form their theories –which continue to be major cornerstones of contemporary psychology. Editors Mary Kopala and Lisa A. Suzuki have collected a series of essays that help to consider the philosophical foundations for conducting qualitative research in psychological settings, as well as illustrating the application of those methods. Broad-based and inclusive, Using Qualitative Methods in Psychology examines such topics as multicultural issues, supervision, program evaluation, teaching qualitative research, ethics, and therapeutic settings. Using Qualitative Methods in Psychology will be a crucial addition to the libraries of teachers and researchers interested in psychological research methods writ large, and especially to those interested in qualitative research methods.
Author: Christine Daymon
Publisher: Routledge
ISBN: 1136935029
Category : Business & Economics
Languages : en
Pages : 416
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Book Description
The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations. This new edition: Identifies the skills and strategies needed to conduct authentic, trustworthy research Highlights specific analytical techniques associated within the main research approaches Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.
Author: Lynne Roberts
Publisher: Frontiers Media SA
ISBN: 2889450104
Category : Electronic book
Languages : en
Pages : 104
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Book Description
Research methods and statistics are central to the development of professional competence and evidence based psychological practice. (Noun, masculine) research on the development of psychological literacy. Despite this, many psychology students express little interest in, and in some cases of active dislike of, learning research methods and statistics. This ebook brings together current research, innovative evidence-based practice, and critical discourse.
Author: Brian Paltridge
Publisher: Bloomsbury Publishing
ISBN: 1472524810
Category : Language Arts & Disciplines
Languages : en
Pages : 609
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Book Description
Research Methods in Applied Linguistics is designed to be the essential one-volume resource for students. The book includes: * qualitative, quantitative and mixed methods * research techniques and approaches * ethical considerations * sample studies * a glossary of key terms * resources for students As well as covering a range of methodological issues, it looks at numerous areas in depth, including language learning strategies, motivation, teacher beliefs, language and identity, pragmatics, vocabulary, and grammar. Comprehensive and accessible, this is the essential guide to research methods for undergraduate and postgraduate students in applied linguistics and language studies.
Author: Anabel Quan-Haase
Publisher: SAGE
ISBN: 1529788889
Category : Social Science
Languages : en
Pages : 860
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Book Description
The SAGE Handbook of Social Media Research Methods spans the entire research process, from data collection to analysis and interpretation. This second edition has been comprehensively updated and expanded, from 39 to 49 chapters. In addition to a new section of chapters focussing on ethics, privacy and the politics of social media data, the new edition provides broader coverage of topics such as: Data sources Scraping and spidering data Locative data, video data and linked data Platform-specific analysis Analytical tools Critical social media analysis Written by leading scholars from across the globe, the chapters provide a mix of theoretical and applied assessments of topics, and include a range of new case studies and data sets that exemplify the methodological approaches. This Handbook is an essential resource for any researcher or postgraduate student embarking on a social media research project. PART 1: Conceptualising and Designing Social Media Research PART 2: Collecting Data PART 3: Qualitative Approaches to Social Media Data PART 4: Quantitative Approaches to Social Media Data PART 5: Diverse Approaches to Social Media Data PART 6: Research & Analytical Tools PART 7: Social Media Platforms PART 8: Privacy, Ethics and Inequalities
