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Author: Päivi Eriksson
Publisher: SAGE
ISBN: 1446259595
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting. Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.
Author: Päivi Eriksson
Publisher: SAGE
ISBN: 1446259595
Category : Business & Economics
Languages : en
Pages : 354
Get Book
Book Description
`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting. Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.
Author: Päivi Eriksson
Publisher: SAGE
ISBN: 1473952514
Category : Business & Economics
Languages : en
Pages : 377
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Book Description
This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field. Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also: Explores the challenges of working with qualitative data Introduces qualitative methods including interviews, focus groups & ethnography New to the 2nd edition: The role of digital tools and social media, and how you can use them for data collection 3 new chapters on qualitative content analysis, visual research and publishing research. Praise for the 1st edition: `Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research′ - The Qualitative Report
Author: Michael D Myers
Publisher: SAGE
ISBN: 1412921651
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
In this advanced textbook, Michael Myers brings a wealth of insight to the research process. Combining abstract and theoretical considerations with those of a practical nature, such as tips for interviewing or for the final stage of writing up, Myers establishes an expansive resource for those involved in qualitative research that will aid them from start to finish.
Author: Alf H. Walle
Publisher: Cambridge Scholars Publishing
ISBN: 1443879398
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
Qualitative methods are today taking their rightful place as valuable and powerful research tools both in business and elsewhere. Many professionals, however, continue to lack the skills needed to apply these methods in an effective and convincing manner. Qualitative Methods in Business Research: A Practical Guidebook offers an analysis and “how to” guide regarding qualitative research methods that provides practical and effective advice for those seeking knowledge regarding the application of these tools. Opening discussions compare formal/scientific/quantitative methods of investigation with qualitative alternatives. Having provided this overview, a range of qualitative methods are discussed in an easy-to-understand manner that will be invaluable for those who wish to use these tools as part of their decision-making processes. Assuming no prior background in qualitative research methods, the text is ideal both for the classroom and for use as a professional handbook. Powerpoint presentations reviewing each chapter will be provided to those instructors adopting the book as a text for classroom instruction.
Author: Catherine Cassell
Publisher: SAGE
ISBN: 1526430193
Category : Business & Economics
Languages : en
Pages : 954
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Book Description
The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of–the art overview of qualitative research methods in the business and management field. Bringing together a team of leading international researchers, the chapters offer a comprehensive overview of the history and traditions that underpin qualitative research in the field. The chapters in this volume have been arranged into four thematic parts: Part One explores the #strongstrong#nfluential traditions underpinning qualitative research, such as positivism, interpretivism, pragmatism, constructionism and beyond. Part Two looks at research designs, covering ethnography, field research, action research, case studies, process and practice methodologies. Part Three focusses on the researcher: examining issues such as positionality, reflexivity, ethics, gender and intersectionality. Part Four examines challenges relating to research design, access and departure, choosing participants and more.
Author: Alan Bryman
Publisher: Oxford University Press, USA
ISBN: 0199668647
Category : Business & Economics
Languages : en
Pages : 817
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Book Description
An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.
Author: René Pellissier
Publisher: Juta and Company Ltd
ISBN: 9780702177033
Category : Business
Languages : en
Pages : 116
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Book Description
Are you interested in postgraduate studies but worried about the research component? Are you faced with a complex business problem and do not know how to go about solving it? With changes in the world of work come new theories, new meanings and new applications. These require scientific methodologies and research strategies to obtain data and analyse it in such a way that the outcomes are reliable and generalisable. Research is synonymous with knowledge-creating which, in turn, is linked to innovation. Both of these are critical for economic and social development, as well as business development. But not all business practitioners are good researchers. And the broad landscape of the modern business world begs for a set of plans and models that can simultaneously provide stability and a breadth of development. This book offers this. The book provides easy referencing to most research techniques in the business domain. Depending on the problem at hand, there are numerous quantitative and qualitative methods described, as well as ways and means to write down the main problem. Beginners and specialists are reminded how to read and write academically and how to become good researchers.
Author: Dr Sue Greener
Publisher: Bookboon
ISBN: 8776814211
Category : Business
Languages : en
Pages : 110
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Book Description
Author: Joseph F. Hair
Publisher: M.E. Sharpe
ISBN: 0765630656
Category : Business & Economics
Languages : en
Pages : 498
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Book Description
Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.
Author: Alfredo De Massis
Publisher: Edward Elgar Publishing
ISBN: 1788116453
Category : Business & Economics
Languages : en
Pages : 456
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Book Description
This timely Handbook provides a comprehensive guide to the methodological challenges of qualitative research in family business. Written by an international, multidisciplinary team of experts in the field, the Handbook provides practical guidance based on the experiences of senior researchers, and features reflective discussion on how to craft insightful, rigorous studies.
