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Author: Stacey B. Day
Publisher: Basel ; New York : S. Karger
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 260
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Book Description
Author: Stacey B. Day
Publisher: Basel ; New York : S. Karger
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 260
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Book Description
Author: Philip Ball
Publisher: MIT Press
ISBN: 0262044412
Category : Science
Languages : en
Pages : 391
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Book Description
Images and text capture the astonishing beauty of the chemical processes that create snowflakes, bubbles, flames, and other wonders of nature. Chemistry is not just about microscopic atoms doing inscrutable things; it is the process that makes flowers and galaxies. We rely on it for bread-baking, vegetable-growing, and producing the materials of daily life. In stunning images and illuminating text, this book captures chemistry as it unfolds. Using such techniques as microphotography, time-lapse photography, and infrared thermal imaging, The Beauty of Chemistry shows us how chemistry underpins the formation of snowflakes, the science of champagne, the colors of flowers, and other wonders of nature and technology. We see the marvelous configurations of chemical gardens; the amazing transformations of evaporation, distillation, and precipitation; heat made visible; and more.
Author: Rebecca Schwarzlose
Publisher: Mariner Books
ISBN: 1328949966
Category : Psychology
Languages : en
Pages : 317
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Book Description
A path-breaking journey into the brain, showing how perception, thought, and action are products of "maps" etched into your gray matter--and how technology can use them to read your mind.
Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
ISBN: 0309451051
Category : Science
Languages : en
Pages : 153
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Book Description
Science and technology are embedded in virtually every aspect of modern life. As a result, people face an increasing need to integrate information from science with their personal values and other considerations as they make important life decisions about medical care, the safety of foods, what to do about climate change, and many other issues. Communicating science effectively, however, is a complex task and an acquired skill. Moreover, the approaches to communicating science that will be most effective for specific audiences and circumstances are not obvious. Fortunately, there is an expanding science base from diverse disciplines that can support science communicators in making these determinations. Communicating Science Effectively offers a research agenda for science communicators and researchers seeking to apply this research and fill gaps in knowledge about how to communicate effectively about science, focusing in particular on issues that are contentious in the public sphere. To inform this research agenda, this publication identifies important influences â€" psychological, economic, political, social, cultural, and media-related â€" on how science related to such issues is understood, perceived, and used.
Author: Jane Gregory
Publisher: Basic Books
ISBN: 0465024505
Category : Science
Languages : en
Pages : 318
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Book Description
Does the general public need to understand science? And if so, is it scientists' responsibility to communicate? Critics have argued that, despite the huge strides made in technology, we live in a "scientifically illiterate" society--one that thinks about the world and makes important decisions without taking scientific knowledge into account. But is the solution to this "illiteracy" to deluge the layman with scientific information? Or does science news need to be focused around specific issues and organized into stories that are meaningful and relevant to people's lives? In this unprecedented, comprehensive look at a new field, Jane Gregory and Steve Miller point the way to a more effective public understanding of science in the years ahead.
Author: Meinolf Dierkes
Publisher: Routledge
ISBN: 1135288062
Category : Political Science
Languages : en
Pages : 398
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Book Description
'This is a welcome book. The issues of public understanding of science open many questions. What does "understanding" mean? How does understanding translate into attitudes towards science and trust in scientists? What is the role of the mass media? The essays in this book shed light on such questions bringing insights from several disciplines. They help to define a meaningful research agenda for the future. - Professor Dorothy Nelkin, New York University
Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
ISBN: 0309486165
Category : Science
Languages : en
Pages : 257
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Book Description
One of the pathways by which the scientific community confirms the validity of a new scientific discovery is by repeating the research that produced it. When a scientific effort fails to independently confirm the computations or results of a previous study, some fear that it may be a symptom of a lack of rigor in science, while others argue that such an observed inconsistency can be an important precursor to new discovery. Concerns about reproducibility and replicability have been expressed in both scientific and popular media. As these concerns came to light, Congress requested that the National Academies of Sciences, Engineering, and Medicine conduct a study to assess the extent of issues related to reproducibility and replicability and to offer recommendations for improving rigor and transparency in scientific research. Reproducibility and Replicability in Science defines reproducibility and replicability and examines the factors that may lead to non-reproducibility and non-replicability in research. Unlike the typical expectation of reproducibility between two computations, expectations about replicability are more nuanced, and in some cases a lack of replicability can aid the process of scientific discovery. This report provides recommendations to researchers, academic institutions, journals, and funders on steps they can take to improve reproducibility and replicability in science.
Author: Ulysses Paulino Albuquerque
Publisher: Springer
ISBN: 3319065173
Category : Science
Languages : en
Pages : 68
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Book Description
This book introduces the basic techniques and methods traditionally used in speaking about science to the public. The public often has a very different perception and understanding of science, and this must be taken into account when communicating with the public. This volume covers methods of scientific discourse, oral communication, preparation of the presentation, techniques and use of visual resources, and exercises for perfecting the technique of speaking in public about science. Speaking in Public About Science: A Quick Guide for the Preparation of Good Lectures, Seminars, and Scientific Presentations is a concise yet comprehensive resource that will be of value to beginners and senior scholars and researchers.
Author: Susanna Hornig Priest
Publisher: SAGE
ISBN: 1412959209
Category : Language Arts & Disciplines
Languages : en
Pages : 1145
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Book Description
The explosion of scientific information is exacerbating the information gap between richer/poorer, educated/less-educated publics. The proliferation of media technology and the popularity of the Internet help some keep up with these developments but also make it more likely others fall further behind. This is taking place in a globalizing economy and society that further complicates the division between information haves and have-nots and compounds the challenge of communicating about emerging science and technology to increasingly diverse audiences. Journalism about science and technology must fill this gap, yet journalists and journalism students themselves struggle to keep abreast of contemporary scientific developments. Scientist - aided by public relations and public information professionals - must get their stories out, not only to other scientists but also to broader public audiences. Funding agencies increasingly expect their grantees to engage in outreach and education, and such activity can be seen as both a survival strategy and an ethical imperative for taxpayer-supported, university-based research. Science communication, often in new forms, must expand to meet all these needs. Providing a comprehensive introduction to students, professionals and scholars in this area is a unique challenge because practitioners in these fields must grasp both the principles of science and the principles of science communication while understanding the social contexts of each. For this reason, science journalism and science communication are often addressed only in advanced undergraduate or graduate specialty courses rather than covered exhaustively in lower-division courses. Even so, those entering the field rarely will have a comprehensive background in both science and communication studies. This circumstance underscores the importance of compiling useful reference materials. The Encyclopedia of Science and Technology Communication presents resources and strategies for science communicators, including theoretical material and background on recent controversies and key institutional actors and sources. Science communicators need to understand more than how to interpret scientific facts and conclusions; they need to understand basic elements of the politics, sociology, and philosophy of science, as well as relevant media and communication theory, principles of risk communication, new trends, and how to evaluate the effectiveness of science communication programmes, to mention just a few of the major challenges. This work will help to develop and enhance such understanding as it addresses these challenges and more. Topics covered include: advocacy, policy, and research organizations environmental and health communication philosophy of science media theory and science communication informal science education science journalism as a profession risk communication theory public understanding of science pseudo-science in the news special problems in reporting science and technology science communication ethics.
Author: Massimiano Bucchi
Publisher: Routledge
ISBN: 1134170130
Category : Science
Languages : en
Pages : 428
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Book Description
Comprehensive yet accessible, this key Handbook provides an up-to-date overview of the fast growing and increasingly important area of ‘public communication of science and technology’, from both research and practical perspectives. As well as introducing the main issues, arenas and professional perspectives involved, it presents the findings of earlier research and the conclusions previously drawn. Unlike most existing books on this topic, this unique volume couples an overview of the practical problems faced by practitioners with a thorough review of relevant literature and research. The practical Handbook format ensures it is a student-friendly resource, but its breadth of scope and impressive contributors means that it is also ideal for practitioners and professionals working in the field. Combining the contributions of different disciplines (media and journalism studies, sociology and history of science), the perspectives of different geographical and cultural contexts, and by selecting key contributions from appropriate and well-respected authors, this original text provides an interdisciplinary as well as a global approach to public communication of science and technology.
