Product Research Rules

Product Research Rules PDF Author: C. Todd Lombardo
Publisher: "O'Reilly Media, Inc."
ISBN: 1492049425
Category : Design
Languages : en
Pages : 184

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Book Description
Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality. Drawing from decades of experience in product development, the authors lay out nine simple rules that combine user research, market research, and product analytics to quickly discover insights and build products customers truly need. Recognize and avoid common research pitfalls Switch to the insight-making mindset that underlies all successful research efforts Find out how to look at data, formulate the right questions, and pick the right research method Learn interview techniques and research skills Analyze for insights collaboratively while avoiding bias Inspire action with your insights through powerful presentations and prototypes Learn how to involve a wide variety of stakeholders in research, from developers to executives Discover how you can make research a habit, not a one-off effort

Product Research Rules

Product Research Rules PDF Author: C. Todd Lombardo
Publisher: "O'Reilly Media, Inc."
ISBN: 1492049425
Category : Design
Languages : en
Pages : 184

Get Book

Book Description
Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality. Drawing from decades of experience in product development, the authors lay out nine simple rules that combine user research, market research, and product analytics to quickly discover insights and build products customers truly need. Recognize and avoid common research pitfalls Switch to the insight-making mindset that underlies all successful research efforts Find out how to look at data, formulate the right questions, and pick the right research method Learn interview techniques and research skills Analyze for insights collaboratively while avoiding bias Inspire action with your insights through powerful presentations and prototypes Learn how to involve a wide variety of stakeholders in research, from developers to executives Discover how you can make research a habit, not a one-off effort

Product Research Rules

Product Research Rules PDF Author: C. Todd Lombardo
Publisher: O'Reilly Media
ISBN: 1492049441
Category : Design
Languages : en
Pages : 262

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Book Description
Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality. Drawing from decades of experience in product development, the authors lay out nine simple rules that combine user research, market research, and product analytics to quickly discover insights and build products customers truly need. Recognize and avoid common research pitfalls Switch to the insight-making mindset that underlies all successful research efforts Find out how to look at data, formulate the right questions, and pick the right research method Learn interview techniques and research skills Analyze for insights collaboratively while avoiding bias Inspire action with your insights through powerful presentations and prototypes Learn how to involve a wide variety of stakeholders in research, from developers to executives Discover how you can make research a habit, not a one-off effort

Inside the Mind of Toyota

Inside the Mind of Toyota PDF Author: Satoshi Hino
Publisher: CRC Press
ISBN: 9781563273001
Category : Business & Economics
Languages : en
Pages : 360

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Book Description
Winner of a Shingo Research and Professional Publication Award Toyota's sustained growth attracts the attention of economists and industrialists around the world eager to learn the secrets of Toyota's lasting success. In Inside the Mind of Toyota: Management Principles for Enduring Growth, Satoshi Hino examines the source of Toyota's strength: the fundamental thinking and management structures that lie beneath the creation of its famed Toyota Production System. From the perspective of a professional with 30 years experience in the auto industry, Hino presents a fresh and detailed analysis of Toyota's essential management system, from its very beginnings into the 21st century. The ultimate goal is not simply to mimic Toyota's formula, but to learn from it and, in doing so, surpass it. From the Translator's Foreword: Unlike most Toyota watchers, Hino urges us to set our sights not on replicating Toyota's success, but on surpassing it. This point is crucial, because it moves our attention away from slavish imitation of what is visible on the surface and challenges us to tap into deeper and more powerful mechanisms of excellence. This is not a cookbook and it is not 'Toyota Lite.' It deserves serious study, application and experimentation. Learn how Toyota thinks, Hino is telling us. Learn Toyota's strengths, make them your own and then exceed them. —Andrew Dillon,September

The Fundamentals of Product Design

The Fundamentals of Product Design PDF Author: Richard Morris
Publisher: Bloomsbury Publishing
ISBN: 1350033863
Category : Technology & Engineering
Languages : en
Pages : 192

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Book Description
Provides an integrated and cohesive view of the product design process, covering materials, manufacturing, idea generation, computer-aided design, engineering functions, product types, and market research. This updated edition explores recent developments such as additive manufacture and crowd funding, and includes more consumer and lifestyle orientated products for a more product-based focus, supported by a range of new innovative examples and case studies from internationally-renown designers and studios. The second edition also features a supportive document map that helps to reveal the steps in product creation, new projects and activities for every chapter, and additional references and web sources to allow students to further explore the world of product design. Full of inspiring images covering a wide variety of product design examples, Richard Morris presents an engaging introduction to this sizeable topic that can be used as a useful guide to the processes involved in product design.

42 Rules of Product Management (2nd Edition)

42 Rules of Product Management (2nd Edition) PDF Author: Brian Lawley
Publisher: Happy About
ISBN: 160773091X
Category : Product management
Languages : en
Pages : 126

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Book Description
42 Rules of Product Management is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here. The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!

Escaping Satiation

Escaping Satiation PDF Author: Ulrich Witt
Publisher: Springer Science & Business Media
ISBN: 3662045281
Category : Business & Economics
Languages : en
Pages : 200

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Book Description
The collection of papers presented in this special issue arose out of two events. The first was the symposium "Escaping Satiation - Increasing Product Variety, Preference Change and the Demand Side of Economic Growth" which was held at the Max Planck Institute in Jena, Germany, in December 1997. The Fritz Thyssen Foundation provided financial support for this seminal symposium which is gratefully acknowledged. Wilhelm Ruprecht was of great help in preparing the symposium and I would like to express my gratitude to hirn on this occasion. Many stimulating exchanges with hirn over the past few years while he was a research associate at the Institute working on long term changes in consumption convinced me of the relevance and importance of this problem for understanding modem economic growth. I also owe thanks to many people who encouraged me to go ahead with the symposium, among them Stanley Metcalfe, Carl Christian von Weizsäcker, and also Ehud Zuscovitch, who died so unexpectedly last year.

Natural Product Chemistry for Drug Discovery

Natural Product Chemistry for Drug Discovery PDF Author: Antony D. Buss
Publisher: Royal Society of Chemistry
ISBN: 0854041931
Category : Medical
Languages : en
Pages : 459

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Book Description
This text provides a comprehensive summary of where natural product chemistry is today in drug discovery. It covers emerging technologies and case studies and is a source of up-to-date information on the topical subject of natural products.

Handbook of Service Science, Volume II

Handbook of Service Science, Volume II PDF Author: Paul P. Maglio
Publisher: Springer
ISBN: 3319985124
Category : Business & Economics
Languages : en
Pages : 845

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Book Description
The second volume of this successful handbook represents varied perspectives on the fast-expanding field of Service Science. The novel work collected in these chapters is drawn from both new researchers who have grown-up with Service Science, as well as established researchers who are adapting their frames for the modern service context. The first Handbook of Service Science marked the emergence of Service Science when disciplinary studies of business-to-customer service systems intertwined to meet the needs of a new era of business-to-business and global service ecosystems. Today, the evolving discipline of Service Science involves advanced technologies, such as smartphones, cloud, social platforms, big data analytics, and artificial intelligence. These technologies are reshaping the service landscape, transforming both business models and public policy, ranging from retail and hospitality to transportation and communications. By looking through the eyes of today’s new Service Scientists, it is anticipated that value and grand challenges will emerge from the integration of theories, methods, and techniques brought together in the first volume, but which are now rooted more deeply in service-dominant logic and systems thinking in this second volume. The handbook is divided into four parts: 1) Service Experience--On the Human-centered Nature of Service; 2) Service Systems–On the Nature of Service Interactions; 3) Service Ecosystems–On the Broad Context of Service; 4) Challenges–On Rethinking the Theory and Foundations of Service Science. The chapters add clarity on how to identify, enable, and measure service, thus allowing for new ideas and connections made to physics, design, computer science, and data science and analytics for advancing service innovation and the welfare of society. Handbook of Service Science, Volume II offers a thorough reference suitable for a wide-reaching audience including researchers, practitioners, managers, and students who aspire to learn about or to create a deeper scientific foundation for service design and engineering, service experience and marketing, and service management and innovation.

Publications of the National Bureau of Standards ... Catalog

Publications of the National Bureau of Standards ... Catalog PDF Author: United States. National Bureau of Standards
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 668

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Publications of the National Institute of Standards and Technology ... Catalog

Publications of the National Institute of Standards and Technology ... Catalog PDF Author: National Institute of Standards and Technology (U.S.)
Publisher:
ISBN:
Category :
Languages : en
Pages : 648

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Book Description