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Author: Gurucharan Raghunathan, Lokesh Kannaiyan
Publisher: Notion Press
ISBN: 1685632742
Category : Business & Economics
Languages : en
Pages : 157
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Book Description
More than 80% of the PMs are not having clarity on the right resources to become a PM • Nearly 50% of the PMs are taking more than 12 months to gain awareness of the different roles and responsibilities of a PM • Nearly 60% of the PMs are taking more than 6 months to learn the fundamental concepts of a PM This book is crafted with the step-by-step procedure, case studies and proven methods to get your product management basics right. This book also provides a structured approach to transition into product management from diverse disciplines such as engineering, project management, sales, marketing and customer support. Testimonials Product Management Simplified is a great starting guide for an aspiring Product Manager. Laid out in a very illustrative and easy to read manner, the book does a very good job of hand holding the reader through the various nuances and techniques of product management… - Raghu Ramanujam, Director of Product Management, Flipkart Experienced PMs can get benefitted by connecting all the dots by leveraging comprehensive coverage of Product Management fundamentals and relevant frameworks.. – Javed Beg, Director of Product Management, Oracle I highly recommend this book to anyone who is exploring product management as a career choice or anyone who wants to move to the next level in their PM journey... – Dinesh V, VP Product Management, OrangeScape ...Guru and Lokesh have laid out the steps to effective and successful Product Management through insightful data, lucid representation and witty presentation... - Arks Srinivas, President, Career Launcher Educate Ltd.
Author: Gurucharan Raghunathan, Lokesh Kannaiyan
Publisher: Notion Press
ISBN: 1685632742
Category : Business & Economics
Languages : en
Pages : 157
Get Book
Book Description
More than 80% of the PMs are not having clarity on the right resources to become a PM • Nearly 50% of the PMs are taking more than 12 months to gain awareness of the different roles and responsibilities of a PM • Nearly 60% of the PMs are taking more than 6 months to learn the fundamental concepts of a PM This book is crafted with the step-by-step procedure, case studies and proven methods to get your product management basics right. This book also provides a structured approach to transition into product management from diverse disciplines such as engineering, project management, sales, marketing and customer support. Testimonials Product Management Simplified is a great starting guide for an aspiring Product Manager. Laid out in a very illustrative and easy to read manner, the book does a very good job of hand holding the reader through the various nuances and techniques of product management… - Raghu Ramanujam, Director of Product Management, Flipkart Experienced PMs can get benefitted by connecting all the dots by leveraging comprehensive coverage of Product Management fundamentals and relevant frameworks.. – Javed Beg, Director of Product Management, Oracle I highly recommend this book to anyone who is exploring product management as a career choice or anyone who wants to move to the next level in their PM journey... – Dinesh V, VP Product Management, OrangeScape ...Guru and Lokesh have laid out the steps to effective and successful Product Management through insightful data, lucid representation and witty presentation... - Arks Srinivas, President, Career Launcher Educate Ltd.
Author: Brian Lawley
Publisher: John Wiley & Sons
ISBN: 1119264022
Category : Business & Economics
Languages : en
Pages : 389
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Book Description
Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.
Author: Barbara Karten
Publisher: CRC Press
ISBN: 1498729355
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
Are projects a problem for you? Do your projects cost too much, take too long, or are just not quite right? If so, Project Management Simplified: A Step-by-Step Process is the book for you. It applies well-defined processes for managing projects to managing change in our lives. It describes an approach modeled on a process used successfully in busi
Author: Sidney Leland Barton
Publisher: iUniverse
ISBN: 144019419X
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
"I have "gone to school" on his research and have found his model to be a malleable process that is readily shaped to incorporate new concepts and ideas. This durability is testament to the value of Sid's work." -Don Bowers, Former CEO, Makino, Inc. Strategic Management Simplified is a handbook that is designed to help the reader achieve a critical balance so rare in business - keeping your actions tied to your strategy, making decisions with a reasonable amount of assessment, and doing both in a real time way which allows you to adjust to changing business conditions. The author uses the term strategic management versus strategic planning because the term "plan" implies a static (or point in time) exercise, while the term "management" suggests interaction and responsiveness to dynamic context. All kinds of plans can be developed to lead action, but they should be based on a strategy for the organization. The challenge is to actually manage the organization's strategy over time and to think strategically as you are doing it. This book provides an overview of the management policies and culture necessary for sound strategic planning to flourish in any organization and goes on to offer practical steps on how to create and implement: A strategic statement which can guide your organization's resource allocation decisions. A strategic management system which allows you and your staff to change your strategic statement over time as you challenge the assumptions upon which it is based.
Author: Srini Sekaran
Publisher: Srini Sekaran
ISBN:
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
A comprehensive guide to product marketing — from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business. Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.
Author: Sribatsa Das
Publisher: Sribatsa Das
ISBN:
Category : Business & Economics
Languages : en
Pages : 100
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Book Description
This book offers valuable finance concepts to IT Managers and Project Managers so that they can carry out cost benefit analysis, develop a business case to justify ROI of a project, secure funding and execute the project. NPV, IRR, Payback Period, ROI, TCO, Capital vs. Operating Expense, Depreciation & Amortization, Outsourcing & Offshoring, Cost Benefit Analysis and Business Case are presented in detail. This book presents wide array of examples in each chapter with easy to understand diagrams. In the end, the reader will be comfortable with IT Finance concepts. This book covers the following. Chapter 2 – Time Value of Money – This chapter covers interest rate, present value (PV), Future Value (FV), Net Present Value (NPV) and Payment. It explains how NPV is used for deciding IT Projects. Chapter 3 – Internal Rate of Return (IRR) – This chapter explains IRR. It presents several examples of IRR. It presents how IRR is used for deciding IT projects as well as the limitations of IRR. Chapter 4 – Opportunity Cost – This chapter explains the economic value of the best alternative given up by making a decision. Chapter 5 – Sunk Cost – This chapter explains how the money spent does not impact future decision on a project. Chapter 6 – Cost of Capital – This chapter explains the concept behind cost of capital and how to calculate one. This rate is used for discounting cash flows for IT projects. Chapter 7 – Payback Period – This chapter explains the payback period is. It presents a detail example of payback period. Chapter 8 – Expected Value (EV) – This chapter describes what EV is and presents examples to calculate EV of a project based on different outcome. Chapter 9 – Expected Annual Cost (EAC) – This chapter presents how to compare machines of unequal lives. Chapter 10 – Capital vs. Operating Expense – This chapter explains what these are. It presents IT costs and categorizes them into Capital vs. Operating Expense. SDLC Waterfall and Agile methodology are presented and a phase within each life cycle is categorized into Capital vs. Operating Expense. Purchase of package software, customization of package software, software development, equipment purchase and maintenance cost are categorized into Capital vs. Operating Expense with plenty of examples. Chapter 11 – Depreciation and Amortization – This chapter explains how hardware is depreciated while software and goodwill are amortized with examples. Chapter 12 – Total Cost of Ownership (TCO) – This chapter explains what the concept behind TCO is. It presents TCO for a server, a web site, an ERP system, a Data Warehouse System and a mobile app. Chapter 13 – Chargeback – This chapter explains how to develop a chargeback model. It presents examples of chargeback model for a Load Testing CoE, Incident Management System and Private Cloud. Chapter 14 – Financing vs. Leasing – This chapter explains the concepts behind financing and leasing. It presents examples to explain the concepts. Chapter 15 – Cost Benefit Analysis (CBA) – This chapter explains the concepts behind cost benefit analysis. It presents examples to explain the concepts. It explains how NPV and IRR play a role in deciding a project from among multiple competing projects. Chapter 16 – Off-Shoring and Outsourcing – This chapter explains the concepts. It presents various scenarios to understand costs associated with off shoring and out-sourcing. Chapter 17 – Business Case – This chapter presents how to develop a business case. It presents a mobile app project and the sales volume and income statement. In the end, the analysis calculates IRR from the cash flow.
Author: Mike Weinberg
Publisher: AMACOM
ISBN: 0814436447
Category : Business & Economics
Languages : en
Pages : 243
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Book Description
Packed with examples and anecdotes, Sales Management. Simplified. offers a proven formula for prospecting, developing, and closing deals—in your time, on your terms. Why do sales organizations fall short? Every day, expert consultants like Mike Weinberg are called on by companies to find the answer - and it's one that may surprise you. Typically, the issue lies not with the sales team but with how it is being led. Through their attitude and actions, senior executives and sales managers unknowingly undermine performance. Weinberg tells it straight by calling out the problems plaguing sales forces and the costly mistakes made by even the best-intentioned sales managers. The good news is that with the right guidance, results can be transformed. In Sales Management. Simplified., Weinberg teaches managers how to: Implement a simple framework for sales leadership Foster a healthy, high-performance sales culture Conduct productive meetings Put the right people in the right roles Retain top producers and remediate underperformers Point salespeople at the proper targets Blending blunt, practical advice with funny stories from the field, Sales Management. Simplified. delivers the tools every sales manager needs to succeed. Managing sales doesn’t have to be complicated, and the solution starts with you!
Author: Philip Roger Marvin
Publisher:
ISBN: 9780814452998
Category : New products
Languages : en
Pages : 221
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Book Description
Author: Aswin Pranam
Publisher: Apress
ISBN: 1484233034
Category : Computers
Languages : en
Pages : 179
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Book Description
Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management. A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team. What You Will Learn Gain the traits of a successful PM from industry PMs, VCs, and other professionals See the day-to-day responsibilities of a PM and how the role differs across tech companies Absorb the technical knowledge necessary to interface with engineers and estimate timelines Design basic mocks, high-fidelity wireframes, and fully polished user interfaces Create core documents and handle business interactions Who This Book Is For Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.
Author: Elizabeth Breaux
Publisher: Routledge
ISBN: 1317927079
Category : Education
Languages : en
Pages : 141
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Book Description
The tips in this book are accompanied by typical classroom scenarios and step-by-step instructions on how to implement them. Also included are actual dialogues to use with your students.
