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Author: Wucius Wong
Publisher: John Wiley & Sons
ISBN: 9780471289609
Category : Computers
Languages : en
Pages : 100
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Book Description
Understanding the elements of two-dimensional design and the infinite options available in organizing choices made are at the core of this book. Wong surveys all concepts of forms and structures, covering most situations in two-dimensional composition, formal or informal.
Author: Wucius Wong
Publisher: John Wiley & Sons
ISBN: 9780471289609
Category : Computers
Languages : en
Pages : 100
Get Book
Book Description
Understanding the elements of two-dimensional design and the infinite options available in organizing choices made are at the core of this book. Wong surveys all concepts of forms and structures, covering most situations in two-dimensional composition, formal or informal.
Author: Wucius Wong
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 124
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Book Description
Helps beginning designers think sculpturally by examining the elements of three-dimensional design and the use of simple planes and lines in geometric construction.
Author: Wucius Wong
Publisher: John Wiley & Sons
ISBN: 9780471285526
Category : Design
Languages : en
Pages : 356
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Book Description
An unprecedented package that gives readers the content of three important references by one of today's most influential design writers. This is a master class in the principles and practical fundamentals of design that will appeal to a broad audience of graphic artists and designers.
Author: John Bowers
Publisher: John Wiley & Sons
ISBN:
Category : Architecture
Languages : en
Pages : 170
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Book Description
Introduction to Two-Dimensional Design, Second Edition provides a solid foundation in timeless design principles. With the help of more than 200 revealing illustrations, the book explores both the qualitative and quantitative aspects of 2D design, interweaving historical accounts with penetrating analyses of visual principles and issues found in important contemporary examples. This new edition demonstrates how competing approaches to 2D design--including those based on intuition, play, chance, and empirical research--can be used successfully, either alone or in combination.
Author: Marianne R. Klimchuk
Publisher: John Wiley & Sons
ISBN: 111802706X
Category : Design
Languages : en
Pages : 256
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Book Description
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
Author: Wucius Wong
Publisher: John Wiley & Sons
ISBN: 9780471287087
Category : Architecture
Languages : en
Pages : 230
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Book Description
Principles of Color Design, Second Edition, continues to provide the beginner with a foundation to develop a personal color sense. Written by Wucius Wong, an internationally recognized fine artist and authority in the design field, this classic book presents principles, theories, and applications simply and elegantly.
Author: Wucius Wong
Publisher: Van Nostrand Reinhold Company
ISBN:
Category : Design
Languages : en
Pages : 108
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Book Description
Author: Jeff Davis
Publisher: Tempe Digital
ISBN: 0986163740
Category : Design
Languages : en
Pages : 150
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Book Description
Foundations of Design by Jeff Davis provides a straightforward examination of the basic principles of two-dimensional design. Written in a clear and concise style, this textbook presents the elements of design in a logical order, with each chapter building on the next. The book employs a highly visual design with numerous diagrams that elegantly illustrate the fundamental design concepts. The diagrams are paired with relevant examples of contemporary art that connect theory to application. Foundations of Design has been written to be accessible by anyone with an interest in art or design. The efficient, practical approach provides useful guidance for beginning students and practicing professionals alike. The universal ideas on visual communication are appropriate for any creative field, including fine art, graphic design, advertising, illustration, web design, and photography. Foundations of Design is an essential addition to any art and design library. TABLE OF CONTENTS Chapter 1 - Design Chapter 2 - Format Chapter 3 - Line Chapter 4 - Shape Chapter 5 - Size Chapter 6 - Color Chapter 7 - Texture Chapter 8 - Composition Chapter 9 - Space Chapter 10 - Grouping Chapter 11 - Contrast Chapter 12 - Balance Chapter 13 - Emphasis Chapter 14 - Movement Chapter 15 - Unity
Author: Joshua Field
Publisher: Lulu.com
ISBN: 1387997319
Category : Aesthetics
Languages : en
Pages : 88
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Book Description
Discover the hidden language of images using this full-color guide to the Elements and Principles of Art and Design with over 200 individual illustrations and 30 artwork examples. This comprehensive illustrated exploration of how images are composed is organized for easy reference and explores each element and principle in depth. Unlike big textbooks, this field guide-sized edition can easily slip into a bag or pocket for your next trip to the museum, design meeting, or classroom critique.
Author: Kimberly Elam
Publisher: Chronicle Books
ISBN: 1616899735
Category : Design
Languages : en
Pages : 170
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Book Description
Introduction to Three-Dimensional Design is the first book to teach graphic design students the fundamentals of three-dimensional design through hands-on drawing and model projects. The book combines key concepts with carefully crafted exercises so students can apply three-dimensional design principles in practice. From initial sketches through experimental prototypes to the final model solutions, students will develop a deeper understanding of the often complex elements and principles of three-dimensional design.
