Principles of Communications PDF Download
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Author: Rodger E. Ziemer
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 536
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Book Description
Author: Rodger E. Ziemer
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 536
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Book Description
Author: Derina Holtzhausen
Publisher: Routledge
ISBN: 1000398404
Category : Business & Economics
Languages : en
Pages : 362
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Book Description
Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor’s resource manual that includes sample syllabi, class activities, lecture topics, and a test bank. Please visit www.routledge.com/9780367426316.
Author: Herbert Taub
Publisher: Tata McGraw-Hill Education
ISBN: 9780070648111
Category : Telecommunication
Languages : en
Pages : 0
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Book Description
This hallmark text on Communication Systems has been revised to bring in the latest on the subject. It covers the undergraduate syllabi of Analog and Digital Communication and also gives the background required for advanced study on the subject. Plethora of solved examples and practice questions elucidate the text and give clarity in the discussions.
Author: Samuel O. Agbo
Publisher: Cambridge University Press
ISBN: 110710792X
Category : Technology & Engineering
Languages : en
Pages : 459
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Book Description
An accessible, yet mathematically rigorous, one-semester textbook, engaging students through use of problems, examples, and applications.
Author: Thomas D. Stewart
Publisher: Addison-Wesley Longman
ISBN: 9780321078933
Category : Communication
Languages : en
Pages : 0
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Book Description
This book is a concise, easy-to-read introduction to the major research methods in communication, with accompanying hands-on learning activities. Principles of Research in Communication introduces students to the methods of research used specifically in the communication discipline. While most competing texts provide some overview of library research and the development of a research bibliography and literature review, this book provides a more comprehensive introduction to such research and includes the most timely information concerning citations using the American Psychological Association Style. The text provides the foundation necessary to comprehend published research and implement simple research investigation, even for students with little or no previous scientific experience.
Author: Bruce E. Gronbeck
Publisher: Good Year Books
ISBN: 9780673991768
Category : Public speaking
Languages : en
Pages : 372
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Book Description
The new edition of Principles of Speech Communication, Twelfth Brief Edition is accompanied by The Speech Writer's Workshop, an interactive speech-writing software that will help you prepare your speeches. Available for both IBM and Macintosh systems, this program covers such topics as introductions and conclusions, defining the purpose of your speech, speech apprehension, preparing research and supporting material, and much more. Ask your professor for more details.
Author: Michael Eaves
Publisher: Routledge
ISBN: 1134881258
Category : Language Arts & Disciplines
Languages : en
Pages : 557
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Book Description
Successful Nonverbal Communication: Principles and Applications demonstrates how knowledge of nonverbal messages can affect successful communication in the real world. Now with fifteen chapters, the fifth edition draws students in through applications of the latest nonverbal communication research and through current examples of celebrities, sports, and politicians. This extensive revision describes nonverbal cues and their desirable and undesirable functions while offering original tests for measuring and developing nonverbal communication skills. Updates include new attention to Donald Trump, Hillary Clinton, and Barack Obama, and discussion of nonverbal communication within same-sex partnerships.
Author: Ifiok Otung
Publisher: John Wiley & Sons
ISBN: 1119274079
Category : Technology & Engineering
Languages : en
Pages : 944
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Book Description
For those seeking a thorough grounding in modern communication engineering principles delivered with unrivaled clarity using an engineering-first approach Communication Engineering Principles, 2nd Edition provides readers with comprehensive background information and instruction in the rapidly expanding and growing field of communication engineering. This book is well-suited as a textbook in any of the following courses of study: Telecommunication Mobile Communication Satellite Communication Optical Communication Electronics Computer Systems Primarily designed as a textbook for undergraduate programs, Communication Engineering Principles, 2nd Edition can also be highly valuable in a variety of MSc programs. Communication Engineering Principles grounds its readers in the core concepts and theory required for an in-depth understanding of the subject. It also covers many of the modern, practical techniques used in the field. Along with an overview of communication systems, the book covers topics like time and frequency domains analysis of signals and systems, transmission media, noise in communication systems, analogue and digital modulation, pulse shaping and detection, and many others.
Author: James Mahoney
Publisher: OUP Australia & New Zealand
ISBN: 9780195576894
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Strategic Communication: Principles and Practice guides students through the principles for planning, writing, and implementing strategic communication plans. It approaches strategic communication from how an organisation communicates across organisational endeavours. The emphasis is on the strategic application of communication and how an organisation functions to advance its mission.
Author: Robert G. Gallager
Publisher: Cambridge University Press
ISBN: 113946860X
Category : Technology & Engineering
Languages : en
Pages :
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Book Description
The renowned communications theorist Robert Gallager brings his lucid writing style to the study of the fundamental system aspects of digital communication for a one-semester course for graduate students. With the clarity and insight that have characterized his teaching and earlier textbooks, he develops a simple framework and then combines this with careful proofs to help the reader understand modern systems and simplified models in an intuitive yet precise way. A strong narrative and links between theory and practice reinforce this concise, practical presentation. The book begins with data compression for arbitrary sources. Gallager then describes how to modulate the resulting binary data for transmission over wires, cables, optical fibers, and wireless channels. Analysis and intuitive interpretations are developed for channel noise models, followed by coverage of the principles of detection, coding, and decoding. The various concepts covered are brought together in a description of wireless communication, using CDMA as a case study.
