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Author: Peter VanRysdam
Publisher: Atlantic Publishing Company
ISBN: 1601383177
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
During the toughest recessions in years, Americans have become more resourceful than ever, creating a record 558,000 new businesses per month -- a 14-year high -- in 2009. While these small businesses are the crutch of the economy, making up more than 99.7 percent of employers, it is hard to not only separate yourself from the pack, but also to just stay afloat. To achieve success, many businesses have taken their ingenuity online to market themselves digitally in the new Web 2.0 world -- the interactive and information-sharing digital age. You can't conquer the business world without first letting people know you exist. Spreading the knowledge about your business is where social media comes in. About 2/3 of comScore's U.S. Top 100 Web sites interact with customers through Facebook, which has over 400 million users. Businesses can also use short "tweets" to reach the over 180 million unique monthly visitors to Twitter every month. This book shows you how to take advantage of these latest technologies to market your business, and many of the tools require little or no money to implement. You no longer have to compete with the resources, brand recognition, and money of big corporations to reach your audience -- of which 55.6 million adults, 1/3 of the population, use social media. With Peter VanRysdam, chief marketing officer and cofounder of 352 Media Group, as your guide, you will understand how social networks have fundamentally altered how the Internet is used as a marketing tool. You will discover how to draw visitors to your Web site with search engine optimisation (SEO) and how to use Webinars, blogs, and podcasts to establish yourself as a leader in your industry. Whether you are one of those many new start-ups or a small business owner looking to take the next step, Marketing in a Web 2.0 World is here to show you the path to reach the business pinnacle by spreading your message to more people -- faster and more efficiently than ever.
Author: Peter VanRysdam
Publisher: Atlantic Publishing Company
ISBN: 1601383177
Category : Business & Economics
Languages : en
Pages : 290
Get Book
Book Description
During the toughest recessions in years, Americans have become more resourceful than ever, creating a record 558,000 new businesses per month -- a 14-year high -- in 2009. While these small businesses are the crutch of the economy, making up more than 99.7 percent of employers, it is hard to not only separate yourself from the pack, but also to just stay afloat. To achieve success, many businesses have taken their ingenuity online to market themselves digitally in the new Web 2.0 world -- the interactive and information-sharing digital age. You can't conquer the business world without first letting people know you exist. Spreading the knowledge about your business is where social media comes in. About 2/3 of comScore's U.S. Top 100 Web sites interact with customers through Facebook, which has over 400 million users. Businesses can also use short "tweets" to reach the over 180 million unique monthly visitors to Twitter every month. This book shows you how to take advantage of these latest technologies to market your business, and many of the tools require little or no money to implement. You no longer have to compete with the resources, brand recognition, and money of big corporations to reach your audience -- of which 55.6 million adults, 1/3 of the population, use social media. With Peter VanRysdam, chief marketing officer and cofounder of 352 Media Group, as your guide, you will understand how social networks have fundamentally altered how the Internet is used as a marketing tool. You will discover how to draw visitors to your Web site with search engine optimisation (SEO) and how to use Webinars, blogs, and podcasts to establish yourself as a leader in your industry. Whether you are one of those many new start-ups or a small business owner looking to take the next step, Marketing in a Web 2.0 World is here to show you the path to reach the business pinnacle by spreading your message to more people -- faster and more efficiently than ever.
Author: Dinesh Gupta
Publisher: Walter de Gruyter
ISBN: 311026353X
Category : Language Arts & Disciplines
Languages : en
Pages : 177
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Book Description
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
Author: Thomason, Jane
Publisher: IGI Global
ISBN: 1668466600
Category : Computers
Languages : en
Pages : 344
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Book Description
The rapidly evolving world of Web 3 presents a complex and multifaceted landscape for academic scholars. Understanding the intricacies and potential of Web 3 can be overwhelming for individuals and businesses trying to keep up with the technology, as it involves not only blockchain technology and cryptocurrencies, but also smart contracts. Staying updated on the latest advancements, regulatory frameworks, and real-world use cases is crucial for scholars striving to remain at the forefront of this revolutionary paradigm. Advancements in the New World of Web 3: A Look Toward the Decentralized Future answers the call for guidance through FinTech and Web 3 advancements that academic scholars navigating these complexities truly need. Authored by two experts in blockchain and fintech, Dr. Jane Thomason, and Dr. Elizabeth Ivwurie, this comprehensive book provides an exploration of Web 3's aspects, regulations, risks, and challenges. With meticulous analysis of the blockchain technology stack, cryptography, consensus algorithms, and distributed ledgers, scholars gain a deep understanding of Web 3's foundational elements. Real-world use cases demonstrate the transformative potential of Web 3 technologies, covering topics such as cryptocurrency classifications, the impact of smart contracts, and scaling challenges. This indispensable resource empowers scholars to navigate complexities, seize opportunities, and contribute to the advancements of Web 3's profound impact on society.
Author: Pam Berger
Publisher: Bloomsbury Publishing USA
ISBN: 1610690648
Category : Education
Languages : en
Pages : 232
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Book Description
Choosing Web 2.0 Tools for Learning and Teaching in a Digital World provides practical strategies and examples to effectively integrate Web 2.0 tools to support the inquiry process in the school library program and the classroom curriculum. Targeted for school librarians, this book addresses the questions: What is digital literacy? How is learning different in a digital world? And the most important questions, what are the best strategies, resources, and tools to support effective teaching and learning in a digital environment? The first two chapters of the book provide the important context for school librarians: research on student learning behaviors in a digital environment, Web 2.0 background and characteristics, and alignment with the new AASL Standards for the Twenty-first Century Learner and the Stripling Inquiry Process. Grades 4-12.
Author: Alison Harcourt
Publisher: Oxford University Press
ISBN: 019257860X
Category : Law
Languages : en
Pages : 289
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Book Description
The book addresses representation of the public interest in Internet standard developing organisations (SDOs). Much of the existing literature on Internet governance focuses on international organisations such as the United Nations (UN), the Internet Governance Forum (IGF) and the Internet Corporation for Assigned Names and Numbers (ICANN). The literature covering standard developing organisations has to date focused on organisational aspects. This book breaks new ground with investigation of standard development within SDO fora. Case studies centre on standards relating to privacy and security, mobile communications, Intellectual Property Rights (IPR) and copyright. The book lifts the lid on internet standard setting with detailed insight into a world which, although highly technical, very much affects the way in which citizens live and work on a daily basis. In doing this it adds significantly to the trajectory of research on Internet standards and SDOs that explore the relationship between politics and protocols. The analysis contributes to academic debates on democracy and the internet, global self-regulation and civil society, and international decision-making processes in unstructured environments. The book advances work on the Multiple Streams Framework (MS) by applying it to decision-making in non-state environments, namely SDOs which have long been dominated by private actors. The book is aimed at academic audiences in political science, computer science communications and science and technology studies as well as representatives from civil society, the civil service, government, engineers and experts working within SDO fora. It will also be accessible to students at the postgraduate and undergraduate levels.
Author: Ciprian Rusen
Publisher: John Wiley & Sons
ISBN: 1118952235
Category : Computers
Languages : en
Pages : 648
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Book Description
Hands-on IC3 prep, with expert instruction and loads of tools IC3: Internet and Computing Core Certification Global Standard 4 Study Guide is the ideal all-in-one resource for those preparing to take the exam for the internationally-recognized IT computing fundamentals credential. Designed to help candidates pinpoint weak areas while there's still time to brush up, this book provides one hundred percent coverage of the exam objectives for all three modules of the IC3-GS4 exam. Readers will find clear, concise information, hands-on examples, and self-paced exercises that demonstrate how to perform critical tasks. This useful guide includes access to a robust set of learning tools, including chapter review questions, a practice test environment, electronic flashcards, and author videos that explain complex topics. The certification consists of three separate exams: Computing Fundamentals, Key Applications, and Living Online. Candidates are given fifty minutes to answer forty-five questions, so rapid recall and deep understanding are critical to success. IC3: Internet and Computing Core Certification Global Standard 4 Study Guide provides expert instruction on everything candidates need to know, including hardware, software, networking, and more. Review operating system basics and common application features Understand troubleshooting and safe computing Learn basic word processing, spreadsheet, presentation, and database activities Study networking concepts, digital communication, and research fluency The exam includes both multiple choice and performance-based questions, and this guide provides plenty of both so candidates can get comfortable with both material and format. More than just a memorization tool, this book helps exam candidates understand the material on a fundamental level, giving them a greater chance of success than just going it alone. For the IC3 candidate who's serious about certification, IC3: Internet and Computing Core Certification Global Standard 4 Study Guide is the complete, hands-on exam prep guide.
Author: Carlos Curtis Solari
Publisher: John Wiley & Sons
ISBN: 0470971088
Category : Computers
Languages : en
Pages : 272
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Book Description
Discover how technology is affecting your business, and why typical security mechanisms are failing to address the issue of risk and trust. Security for a Web 2.0+ World looks at the perplexing issues of cyber security, and will be of interest to those who need to know how to make effective security policy decisions to engineers who design ICT systems – a guide to information security and standards in the Web 2.0+ era. It provides an understanding of IT security in the converged world of communications technology based on the Internet Protocol. Many companies are currently applying security models following legacy policies or ad-hoc solutions. A series of new security standards (ISO/ITU) allow security professionals to talk a common language. By applying a common standard, security vendors are able to create products and services that meet the challenging security demands of technology further diffused from the central control of the local area network. Companies are able to prove and show the level of maturity of their security solutions based on their proven compliance of the recommendations defined by the standard. Carlos Solari and his team present much needed information and a broader view on why and how to use and deploy standards. They set the stage for a standards-based approach to design in security, driven by various factors that include securing complex information-communications systems, the need to drive security in product development, the need to better apply security funds to get a better return on investment. Security applied after complex systems are deployed is at best a patchwork fix. Concerned with what can be done now using the technologies and methods at our disposal, the authors set in place the idea that security can be designed in to the complex networks that exist now and for those in the near future. Web 2.0 is the next great promise of ICT – we still have the chance to design in a more secure path. Time is of the essence – prevent-detect-respond!
Author: Laurent L. Jacque
Publisher: John Wiley & Sons
ISBN: 1118781864
Category : Business & Economics
Languages : en
Pages : 885
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Book Description
A thorough introduction to corporate finance from a renowned professor of finance and banking As globalization redefines the field of corporate finance, international and domestic finance have become almost inseparably intertwined. It's increasingly difficult to understand what is happening in capital markets without a firm grasp of currency markets, the investment strategies of sovereign wealth funds, carry trade, and foreign exchange derivatives products. International Corporate Finance offers thorough coverage of the international monetary climate, including Islamic finance, Asian banking, and cross-border mergers and acquisitions. Additionally, the book offers keen insight on global capital markets, equity markets, and bond markets, as well as foreign exchange risk management and how to forecast exchange rates. Offers a comprehensive discussion of the current state of international corporate finance Provides simple rules and pragmatic answers to key managerial questions and issues Includes case studies and real-world decision-making situations For anyone who wants to understand how finance works in today's hyper-connected global economy, International Corporate Finance is an insightful, practical guide to this complex subject.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1356
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Book Description
Author: Ida Walker
Publisher: ABDO Publishing Company
ISBN: 1617878197
Category : Juvenile Nonfiction
Languages : en
Pages : 146
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Book Description
Explore diverse landscapes, travel back in time, and discover unique populations, all without leaving your chair! Start your international tour in France, land of the Eiffel tower, the Palace of Versailles, the Loire valley, world-famous cuisine, and so much more. This colorful, informative book introduces France's history, geography, culture, climate, government, economy, and other significant features. Sidebars, maps, fact pages, a glossary, a timeline, historic images and full-color photos, and well-placed graphs and charts enhance this engaging title. Countries of the World is a series in Essential Library, an imprint of ABDO Publishing Company.
