Portfolio Building Activities in Social Media

Portfolio Building Activities in Social Media PDF Author: Karen Freberg
Publisher: SAGE Publications
ISBN: 1071828061
Category : Language Arts & Disciplines
Languages : en
Pages : 151

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Book Description
Featuring 125 real-world activities across various social media platforms! Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities to create and build their portfolio of work. Designed to be used with Freberg’s Social Media for Strategic Communication, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development.

Portfolio Building Activities in Social Media

Portfolio Building Activities in Social Media PDF Author: Karen Freberg
Publisher: SAGE Publications
ISBN: 1071828061
Category : Language Arts & Disciplines
Languages : en
Pages : 151

Get Book

Book Description
Featuring 125 real-world activities across various social media platforms! Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities to create and build their portfolio of work. Designed to be used with Freberg’s Social Media for Strategic Communication, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development.

Portfolio Building Activities in Social Media

Portfolio Building Activities in Social Media PDF Author: Karen Freberg
Publisher: SAGE Publications
ISBN: 1071828045
Category : Business & Economics
Languages : en
Pages : 153

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Book Description
Shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. Designed to be used with Freberg’s Social Media for Strategic Communication.

Social Media for Strategic Communication

Social Media for Strategic Communication PDF Author: Karen Freberg
Publisher: SAGE Publications
ISBN: 1071826875
Category : Business & Economics
Languages : en
Pages : 489

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Book Description
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.

Social Media for Strategic Communication

Social Media for Strategic Communication PDF Author: Karen Freberg
Publisher: SAGE Publications
ISBN: 150638711X
Category : Language Arts & Disciplines
Languages : en
Pages : 337

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Book Description
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives you the tools they need to adapt what you learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives you a broad base of knowledge that will serve you wherever your career may lead.

Learning, Teaching, and Social Media

Learning, Teaching, and Social Media PDF Author: Andrew McWhirter
Publisher: Taylor & Francis
ISBN: 1351790048
Category : Education
Languages : en
Pages : 258

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Book Description
Employing a unique generational approach, this book critically assesses social media in educational contexts across all educational levels: from primary and secondary schools to further and higher education, proposing a schema for social media literacy (SML). Using research obtained from fieldwork observations conducted in online teaching groups, surveys, and in-depth interviews with teachers and educators on the topic of social media and education, chapters interrogate the historical relationship between educator and learner, and use the frame of expert methodology to understand what educators themselves consider important about social media and education relative to their sectors. Bringing together current literature from education, learning and media technologies, along with longstanding debates around technological influence, chapters also draw on audience and communication studies, psychology and arts and humanities at a time when many different disciplines are trying to understand what social media means to our society. This interdisciplinary volume will be of great interest to academics, researchers and postgraduates in the fields of technology in education, media literacy, and critical digital media. Practitioners involved in the sociology of education will also find the book of use.

20 Great Career-Building Activities Using Instagram and Snapchat

20 Great Career-Building Activities Using Instagram and Snapchat PDF Author: Eduardo Lopez
Publisher: The Rosen Publishing Group, Inc
ISBN: 1508172730
Category : Juvenile Nonfiction
Languages : en
Pages : 66

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Book Description
To prepare students for success in writing, creating content, and marketing, this guide walks the reader through both of these the image-based platforms Snapchat and Instagram, comparing their advantages and drawbacks. The twenty activities included give students concrete skills to develop as they consider their audience, map out plans for the content they plan to post, and learn how to use social media to attract the notice of colleges and employers.

BUNDLE: Freberg: Social Media for Strategic Communication: Creative Strategies and Research-Based Applications (Paperback) + Freberg: Portfolio Building Activities in Social Media: Exercises in Strategic Communication (Paperback)

BUNDLE: Freberg: Social Media for Strategic Communication: Creative Strategies and Research-Based Applications (Paperback) + Freberg: Portfolio Building Activities in Social Media: Exercises in Strategic Communication (Paperback) PDF Author: Karen Freberg
Publisher: SAGE Publications, Incorporated
ISBN: 9781544354750
Category : Language Arts & Disciplines
Languages : en
Pages :

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Book Description


A Practical Guide to Career Learning and Development

A Practical Guide to Career Learning and Development PDF Author: Barbara Bassot
Publisher: Routledge
ISBN: 1317914147
Category : Education
Languages : en
Pages : 178

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Book Description
A Practical Guide to Career Learning and Development is an essential guide for all those involved in careers education, either with sole responsibility or as part of a team. With a focus on career happiness, resilience and growth, this exciting book offers effective pedagogical strategies, techniques and activities to make career learning and development accessible and enjoyable, contributing to positive outcomes for all young people in the 11-19 phase of their education. With a wealth of support material such as teaching ideas, lesson plans, case studies and an illustrative student commentary, key topics covered include: Career Learning and Development needs of young people Career Learning and Development in the curriculum Practical activities for 11-14, 14-16 and 16-19 year olds Creating a positive environment for learning Teaching approaches Leadership and management Facilitating professional learning. A Practical Guide to Career Learning and Development is an invaluable resource for careers advisers and staff in schools with responsibility for leading and providing careers education as well as work-related learning, PSHE, citizenship, and pastoral programmes. It enables and supports all practitioners as they develop careers provision that better prepares young people for their future well-being and an ever-changing and unpredictable world of work.

20 Great Career-Building Activities Using Tumblr

20 Great Career-Building Activities Using Tumblr PDF Author: Susan Henneberg
Publisher: The Rosen Publishing Group, Inc
ISBN: 1508172676
Category : Juvenile Nonfiction
Languages : en
Pages : 66

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Book Description
This guide gives an introduction to the Tumblr platform, as well as an overview of its etiquette and usage tips. While progressing through the twenty activities in this guide, readers will learn the basics of usage and the community, as well as safety tips. Activities include creating a personal blog and leveraging social media skills on behalf of an employer or a cause the reader is passionate about.

Transformative Teachers

Transformative Teachers PDF Author: Kira J. Baker-Doyle
Publisher: Harvard Education Press
ISBN: 1682530345
Category : Education
Languages : en
Pages : 294

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Book Description
cTransformative Teachers offers an insightful look at the growing movement of civic-minded educators who are using twenty-first-century participatory practices and connected technologies to organize change from the ground up. Kira J. Baker-Doyle highlights the collaborative, grassroots tactics that activist teachers are implementing to transform their profession and pursue greater social justice and equity in education. The author provides a framework and practical suggestions for charting the path to transformative teacher leadership as well as suggestions for how others, including administrators and outside organizations, can support them. In addition, the book profiles fifteen transformative teachers who are changing the face of education, features three case studies of organizational allies (Edcamps, the Philadelphia Education Fund, and the Connected Learning Alliance), and includes insights from a wide range of educational leaders. A guide to the norms and practices of innovative educators, Transformative Teachers offers a clear and compelling vision of the potential for grassroots change in education.