Author: Włodzimierz Sroka
Publisher: Springer Nature
ISBN: 3030473805
Category : Business & Economics
Languages : en
Pages : 344
Book Description
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.
Perspectives on Consumer Behaviour
Author: Włodzimierz Sroka
Publisher: Springer Nature
ISBN: 3030473805
Category : Business & Economics
Languages : en
Pages : 344
Book Description
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.
Publisher: Springer Nature
ISBN: 3030473805
Category : Business & Economics
Languages : en
Pages : 344
Book Description
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.
Consumer Behaviour
Author: John O'Shaughnessy
Publisher: Bloomsbury Publishing
ISBN: 1137003774
Category : Business & Economics
Languages : en
Pages : 536
Book Description
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
Publisher: Bloomsbury Publishing
ISBN: 1137003774
Category : Business & Economics
Languages : en
Pages : 536
Book Description
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
Perspectives in consumer behavior
Author: Harold H. Kassarjian
Publisher: Scott Foresman
ISBN: 9780673153944
Category : Business & Economics
Languages : en
Pages : 538
Book Description
Publisher: Scott Foresman
ISBN: 9780673153944
Category : Business & Economics
Languages : en
Pages : 538
Book Description
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
Author: Kaufmann, Hans Ruediger
Publisher: IGI Global
ISBN: 1522521402
Category : Business & Economics
Languages : en
Pages : 420
Book Description
In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.
Publisher: IGI Global
ISBN: 1522521402
Category : Business & Economics
Languages : en
Pages : 420
Book Description
In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.
Consumer Behavior Theories
Author: Rajagopal
Publisher: Business Expert Press
ISBN: 1947441159
Category : Business & Economics
Languages : en
Pages : 196
Book Description
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Publisher: Business Expert Press
ISBN: 1947441159
Category : Business & Economics
Languages : en
Pages : 196
Book Description
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Consumer Behaviour and the Arts
Author: François Colbert
Publisher: Routledge
ISBN: 0429553706
Category : Business & Economics
Languages : en
Pages : 159
Book Description
Introduces a services marketing approach to the cultural sector Practical approach focuses on managerial decisions in the arts world Incorporates examples from across the arts sector
Publisher: Routledge
ISBN: 0429553706
Category : Business & Economics
Languages : en
Pages : 159
Book Description
Introduces a services marketing approach to the cultural sector Practical approach focuses on managerial decisions in the arts world Incorporates examples from across the arts sector
Consumer Behavior
Author: Karin M. Ekstrom
Publisher:
ISBN: 9789144116815
Category :
Languages : en
Pages : 310
Book Description
This book provides a basic understanding of the subject of consumer behavior. A better understanding in terms of why and how people consume is particularly relevant in todays society since consumption has become an increasingly important part of peoples lives. This book differs from most previous textbooks by describing the subject of consumer behavior based on two comprehensive theoretical fields: theories concerning consumer psychology and decision-making, and theories concerning consumer culture and practices. These two perspectives complement one another and contribute to a better understanding of the complexity of consumption. Furthermore, the book has a sustainability perspective.
Publisher:
ISBN: 9789144116815
Category :
Languages : en
Pages : 310
Book Description
This book provides a basic understanding of the subject of consumer behavior. A better understanding in terms of why and how people consume is particularly relevant in todays society since consumption has become an increasingly important part of peoples lives. This book differs from most previous textbooks by describing the subject of consumer behavior based on two comprehensive theoretical fields: theories concerning consumer psychology and decision-making, and theories concerning consumer culture and practices. These two perspectives complement one another and contribute to a better understanding of the complexity of consumption. Furthermore, the book has a sustainability perspective.
Perspectives in Consumer Behaviour
Author: Harold H. Kassarjian
Publisher:
ISBN: 9780877772347
Category :
Languages : en
Pages : 616
Book Description
Publisher:
ISBN: 9780877772347
Category :
Languages : en
Pages : 616
Book Description
Consumer Behaviour in Food and Healthy Lifestyles
Author: Isaac K. Ngugi
Publisher: CABI
ISBN: 1786392879
Category : Business & Economics
Languages : en
Pages : 225
Book Description
This book is an essential resource exploring the concepts, theories and methods in consumer behavior specifically applicable to the food and drink sector. Drawing examples from all continents, it provides accessible coverage and a truly global perspective of the particular characteristics of this industry. It offers clear explanations and applications of theoretical concepts, using specialized case studies and examples; features an introduction, learning objectives and summary in each chapter to hone your reading and revision; and provides you with companion online material including lecture slides, notes and self-assessment questions. This important new book is the perfect guide for students studying consumer behavior or experience in food and drink as part of courses in agricultural or agribusiness management and economics, hospitality and tourism, business studies, food science and nutrition, or generic marketing and consumer studies.
Publisher: CABI
ISBN: 1786392879
Category : Business & Economics
Languages : en
Pages : 225
Book Description
This book is an essential resource exploring the concepts, theories and methods in consumer behavior specifically applicable to the food and drink sector. Drawing examples from all continents, it provides accessible coverage and a truly global perspective of the particular characteristics of this industry. It offers clear explanations and applications of theoretical concepts, using specialized case studies and examples; features an introduction, learning objectives and summary in each chapter to hone your reading and revision; and provides you with companion online material including lecture slides, notes and self-assessment questions. This important new book is the perfect guide for students studying consumer behavior or experience in food and drink as part of courses in agricultural or agribusiness management and economics, hospitality and tourism, business studies, food science and nutrition, or generic marketing and consumer studies.
Young Consumer Behaviour
Author: Ayantunji Gbadamosi
Publisher: Routledge
ISBN: 1351819054
Category : Business & Economics
Languages : en
Pages : 434
Book Description
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.
Publisher: Routledge
ISBN: 1351819054
Category : Business & Economics
Languages : en
Pages : 434
Book Description
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.