Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki PDF Download
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Author: Rohit Bhargava
Publisher: McGraw Hill Professional
ISBN: 0071545220
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe. Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out. In Part One, you'll be introduced to the key components to building a personality and learn how to: Recognize the greatest myth that most marketers blindly follow, and how to get past it Use the “UAT Filter” to understand the personality of your organization and products in order to develop a communication strategy that drives your marketing Create your company's “marketing backstory” using techniques pioneered by Hollywood screenwriters Harness the influence of “accidental spokespeople” and use it to your advantage Navigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamed Pinpoint and capitalize on the moments where personality can make a difference Part Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more. Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included.
Author: Rohit Bhargava
Publisher: McGraw Hill Professional
ISBN: 0071545220
Category : Business & Economics
Languages : en
Pages : 322
Get Book
Book Description
The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe. Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out. In Part One, you'll be introduced to the key components to building a personality and learn how to: Recognize the greatest myth that most marketers blindly follow, and how to get past it Use the “UAT Filter” to understand the personality of your organization and products in order to develop a communication strategy that drives your marketing Create your company's “marketing backstory” using techniques pioneered by Hollywood screenwriters Harness the influence of “accidental spokespeople” and use it to your advantage Navigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamed Pinpoint and capitalize on the moments where personality can make a difference Part Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more. Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included.
Author: Michael C. Ashton
Publisher: Academic Press
ISBN: 0123914701
Category : Psychology
Languages : en
Pages : 416
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Book Description
How do we come to be who we are? Why do we differ in our personalities? How do these differences matter in life? Individual Differences and Personality aims to describe how and why personality varies among people. Unlike books that focus on individual theorists, this book focuses on current research and theory on the nature of personality and related individual differences. The book begins by discussing how personality is measured, the concept of a personality trait, and the basic dimensions of personality. This leads to a discussion of the origins of personality, with descriptions of its developmental course, its biological causes, its genetic and environmental influences, and its evolutionary function. The concept of a personality disorder is then described, followed by a discussion of the influence of personality on life outcomes in relationships, work, and health. Finally, the book examines the important differences between individuals in the realms of mental abilities, of beliefs and attitudes, and of behavior. Presents a scientific approach to personality and related individual differences, as well as theory and research on the fundamental questions about human psychological variation New edition presents findings from dozens of new research studies of the past six years Includes new chapter on vocational interests and a revised chapter on personality disorders reflecting DSM-5 formulation Contains streamlined descriptions of measurement concepts and heritability research Includes various boxes containing interesting asides that help to maintain the student’s attention.
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Author: PenZen Summaries
Publisher: by Mocktime Publication
ISBN:
Category : Study Aids
Languages : en
Pages : 15
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Book Description
The summary of Personality Not Included – Why Companies Lose Their Authenticity and How Great Brands Get it Back presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The book "Personality Not Included" from 2008 gives advice on how to create a fantastic public persona for your business. These ideas will show you how to cultivate a powerful personality for your company, explain why doing so is so vital, and assist you in removing the obstacles that stand between you and the achievement of your business goals. Personality Not Included summary includes the key points and important takeaways from the book Personality Not Included by Rohit Bhargava. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at
[email protected].
Author: Diane Hamilton
Publisher:
ISBN: 9780982742839
Category : Psychology
Languages : en
Pages : 220
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Book Description
There is more to excelling at work, than just being effective at your job. To survive and thrive, you must also master interaction with your coworkers. In It's Not You It's Your Personality, mother-daughter team, Diane Hamilton and Toni Rothpletz, explore personality assesments including in the workplace. Find out: Why this is the essential guide for the anyone in the post-baby boomer workforce What makes the current younger workforce unique How to understand new generation personality issues How to recognize different personalities and their individual needs Why understanding different character types can make you more tolerant of others How to work together more effectively, no matter the scenario How to recognize your own personality issues for better interpersonal relationships How to utilize personality assessment to climb the ladder of success Filled with tips, tricks and techniques, the authors cover all the major personality tests, giving examples of modern day celebrity personalities to send their point home. Written in a lighthearted yet professional manner, The Young Adult's Guide to Understanding Personalities outlines various scenarios with different personalities to give you a more detailed look at how different people can more effectively work together, both in team situations, and when various activities require them to better understand one another. You'll learn how to recognize character traits in others, as well as in yourself, and what to do about the traits that need work. Entertaining as well as educational, The Young Adult's Guide to Understanding Personalities makes personality assessment as essential as having a good briefcase.
Author: Benjamin Hardy
Publisher: Penguin
ISBN: 0593083326
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Psychologist and bestselling author Benjamin Hardy, PhD, debunks the pervasive myths about personality that prevent us from learning—and provides bold strategies for personal transformation In Personality Isn’t Permanent, Dr. Benjamin Hardy draws on psychological research to demolish the popular misconception that personality—a person’s consistent attitudes and behaviors—is innate and unchanging. Hardy liberates us from the limiting belief that our “true selves” are to be discovered, and shows how we can intentionally create our desired selves and achieve amazing goals instead. He offers practical, science-based advice to for personal-reinvention, including: • Why personality tests such as Myers-Briggs and Enneagram are not only psychologically destructive but are no more scientific than horoscopes • Why you should never be the “former” anything--because defining yourself by your past successes is just as damaging to growth as being haunted by past failures • How to design your current identity based on your desired future self and make decisions here-and-now through your new identity • How to reframe traumatic and painful experiences into a fresh narrative supporting your future success • How to become confident enough to define your own life’s purpose • How to create a network of “empathetic witnesses” who actively encourage you through the highs and lows of extreme growth • How to enhance your subconscious to overcome addictions and limiting patterns • How redesign your environment to pull you toward your future, rather than keep you stuck in the past • How to tap into what psychologists call “pull motivation” by narrowing your focus on a single, definable, and compelling outcome The book includes true stories of intentional self-transformation—such as Vanessa O’Brien, who quit her corporate job and set the Guinness World Record for a woman climbing the highest peak on every continent in the fastest time; Andre Norman, who became a Harvard fellow after serving a fourteen-year prison sentence; Ken Arlen, who instantly quit smoking by changing his identity narrative; and Hardy himself, who transcended his childhood in a broken home, surrounded by issues of addiction and mental illness, to earn his PhD and build a happy family. Filled with strategies for reframing your past and designing your future, Personality Isn’t Permanent is a guide to breaking free from the past and becoming the person you want to be.
Author: Tomas Chamorro-Premuzic
Publisher: John Wiley & Sons
ISBN: 1118773039
Category : Psychology
Languages : en
Pages : 483
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Book Description
Personality and Individual Differences is a state-of-the-art undergraduate textbook that covers the salient and recent literature on personality, intellectual ability, motivation and other individual differences such as creativity, emotional intelligence, leadership and vocational interests. This third edition has been completely revised and updated to include the most up-to-date and cutting-edge data and analysis. As well as introducing all topics related to individual differences, this book examines and discusses many important underlying issues, such as the psychodynamic approach to latent variables, validity, reliability and correlations between constructs. An essential textbook for first-time as well as more advanced students of the discipline, Personality and Individual Differences provides grounding in all major aspects of differential psychology.
Author: Lawrence R. James
Publisher: SAGE Publications
ISBN: 1452267634
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Organizations are finding an ever-more-pressing need to select people with high probabilities of adjusting to and succeeding in work situations. To understand how and why individuals frame the same set of environmental factors differently, this thorough review of personality theory and measurement in work settings isolates the specific vital impacts on behavior in industrial and organizational settings.
Author: Renato D. Alarcón
Publisher: John Wiley & Sons
ISBN: 9780471149644
Category : Psychology
Languages : en
Pages : 346
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Book Description
This work provides a comprehensive analysis of the relationship between cultural variables - ethnicity, gender, sexual orientation - and personality disorders, for example, antisocial, borderline, dependent, histrionic and narcissistic. It examines how cultural variables can effect the conceptualization, epidemiology, and treatment of personality disorders.
Author: Marci Segal
Publisher: Telos Publications
ISBN: 9780966462401
Category : Psychology
Languages : en
Pages : 166
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Book Description
Author: Henry Kellerman
Publisher:
ISBN: 9781590563533
Category : Personality
Languages : en
Pages : 0
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Book Description
Perhaps the central question of psychology involves how personality--personhood--is formed. The twin factors or causes, of nature (genetics) versus nurture (environment), always lurk and subtly interplant in an epigenetic synthesis. This book, for professions as well as for general readers, identifies and consolidates an understanding of personality development, personality type, and personality style. Twelve Styles are identified and displayed through case examples. Examined is the powerful organizing principle of how emotion, especially anger, is managed. A detailed glossary helps guide the reader.
