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Author: Paul Rand
Publisher: Princeton Architectural Press
ISBN: 9781616894863
Category : Design
Languages : en
Pages : 0
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Book Description
If Paul Rand was the most influential American graphic designer of the twentieth century, then Paul Rand: A Designer's Art is the most important on his work. A comprehensive collection of his most important and best-known designs, A Designer's Art gives unique insight into Rand's design process and theory. This new edition of Rand's classic monograph, long unavailable, meticulously re-creates the graphic quality of the original. It includes more than two hundred illustrations and twenty-seven essays, and a new afterword by Steven Heller. This book is required reading for anybody interested in modern design.
Author: Paul Rand
Publisher: Princeton Architectural Press
ISBN: 9781616894863
Category : Design
Languages : en
Pages : 0
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Book Description
If Paul Rand was the most influential American graphic designer of the twentieth century, then Paul Rand: A Designer's Art is the most important on his work. A comprehensive collection of his most important and best-known designs, A Designer's Art gives unique insight into Rand's design process and theory. This new edition of Rand's classic monograph, long unavailable, meticulously re-creates the graphic quality of the original. It includes more than two hundred illustrations and twenty-seven essays, and a new afterword by Steven Heller. This book is required reading for anybody interested in modern design.
Author: Franc Nunoo-Quarcoo
Publisher: Center for Art and Visual Culture, University of Maryland
ISBN:
Category : Commercial art
Languages : en
Pages : 400
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Book Description
Edited by Franc Nunoo-Quarcoo. Texts by Derek Birdsall, Ivan Chermayeff, Shigeo Fukuda, Milton Glaser, Diane Gromeala, Jessica Helfand, Steven Heller, Armin Hoffmann, Takenobu Igharashi, John Meada, Richard Sapper, Wolfgang Weingart and Massimo Vignelli.
Author: Paul Rand
Publisher: Chronicle Books
ISBN: 1452130655
Category : Design
Languages : en
Pages : 97
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Book Description
One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
Author: Ann Rand
Publisher: Chronicle Books
ISBN: 9780811850032
Category : Juvenile Nonfiction
Languages : en
Pages : 46
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Book Description
Lyrical text explores what words are and how they are used, highlighting such characteristics as that some words are spoken softly, some are shouted, some sound like their meaning, and some evoke certain feelings.
Author: Paul Rand
Publisher: Yale University Press
ISBN: 0300230915
Category : Design
Languages : en
Pages : 233
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Book Description
Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation. In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting faddism and trendiness. Illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centerpiece of the book consists of seven design portfolios - with diagrams and ultimate choices - that Rand used to present his logos to clients such as Next, IDEO, and IBM.
Author: Eugenia Bell
Publisher: Chronicle Books
ISBN: 1616898852
Category : Design
Languages : en
Pages : 146
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Book Description
Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.
Author: Michael Kroeger
Publisher: Chronicle Books
ISBN: 1616891483
Category : Design
Languages : en
Pages : 96
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Book Description
As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designs—characterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Rand's last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Rand's words and thoughts on varied topics ranging from design philosophy to design education.
Author: Ann Rand
Publisher: Chronicle Books
ISBN: 1616895365
Category : Juvenile Fiction
Languages : en
Pages : 34
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Book Description
Rhyming text reveals the many sounds that can be heard if one listens closely.
Author: Ann Rand
Publisher: Chronicle Books
ISBN: 9780811850049
Category : Juvenile Nonfiction
Languages : en
Pages : 46
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Book Description
Lonely number one is rejected by all the digits playing happily in their own groups, but with a friendly hoop as a zero they become the number ten.
Author: Ann Rand
Publisher: Chronicle Books
ISBN: 9780811866156
Category : Juvenile Fiction
Languages : en
Pages : 0
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Book Description
This reissue of the childhood classic I Know a Lot of Things is a celebration of all the new and intriguing knowledge children delight in possessing. Written from the simplicity of a child's perspective, the plain-but-powerful text voices important childhood knowledge such as "I know when I look in the mirror, what I see is me" and that "dogs go bowwow and that is how they talk." Illustrated with graphic designer Paul Rand's colorful, playful artwork, I Know a Lot of Things, with all the teeny nuggets of wisdom contained therein, is destined to please a new generation.
