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Author: Douglas Kruger
Publisher: Penguin Random House South Africa
ISBN: 0143531212
Category : Self-Help
Languages : en
Pages : 171
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Book Description
Own Your Industry is a guide to what you can do to position yourself as the "go-to-name" in your industry. Because when you are known as the expert, they will come to you. Learn how to build an industry reputation, use media channels to reach your market and communicate complex ideas through memorable frameworks. Discover how your fee structure defines you as beginner or valued veteran. The book explains how to develop a title, become a face and a voice in the minds of key industry players, and use simple but powerful positioning techniques to cut through the marketing clutter of your competitors. Become the answer to the question, "You know who you should talk to about that?"
Author: Douglas Kruger
Publisher: Penguin Random House South Africa
ISBN: 0143531212
Category : Self-Help
Languages : en
Pages : 171
Get Book
Book Description
Own Your Industry is a guide to what you can do to position yourself as the "go-to-name" in your industry. Because when you are known as the expert, they will come to you. Learn how to build an industry reputation, use media channels to reach your market and communicate complex ideas through memorable frameworks. Discover how your fee structure defines you as beginner or valued veteran. The book explains how to develop a title, become a face and a voice in the minds of key industry players, and use simple but powerful positioning techniques to cut through the marketing clutter of your competitors. Become the answer to the question, "You know who you should talk to about that?"
Author: Douglas Kruger
Publisher: Penguin Random House South Africa
ISBN: 1776093607
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
Could you be the Branson of business, the Clarkson of cars or the Schwarzenegger of bodybuilding? Could you stand out as the great and lasting leader of your industry? In this book, Douglas Kruger takes us on a tour of different worlds and industries, unpacking the answer to a single question: What makes some people leaders in their field? Is it their disproportionate level of knowledge? Their charisma? Their marketing abilities? Is it the way they portray their own identities as ideals to be emulated by tribes of believers, or is it the way they have moved a body of knowledge forward? Most importantly, is it possible for us to emulate their success? The answer is a resounding ‘Yes!’ In What Makes Them Great?, Kruger’s 50 practical, easy-to-follow suggestions spell out exactly what it would take for you to become so formidable within your own industry that your competitors struggle to keep up. Because, when you are the industry leader, the undisputed expert, the entire dynamic changes: the media and the deals come to you; your level of earning is exponentially higher; you enjoy privileged access and extraordinary leeway; you arrive to find the door already open. Find out what it would take for you to become the Branson of business, the Clarkson of cars, the Oprah of talk-show television, and reap the financial and personal rewards. Find out how you can become the leading name in your industry.
Author: Javier Hasse
Publisher: Entrepreneur Press
ISBN: 1613083912
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Everything You Need to Start and Run a Successful Cannabis Business From retailers to growers, producers, and suppliers, there's a seemingly never-ending list of startup opportunities in this emerging market. In Start Your Own Cannabis Business, cannabis, biotech, and entrepreneurship reporter Javier Hasse introduces forward-thinking entrepreneurs lie you to the industry and shares hard-earned tips and success stories from pioneers and visionaries in the marijuana industry. Take a closer look at the world of weed and what it holds for you and your future as a cannabis entrepreneur. You'll learn how to: Put together a solid business plan with tips from cannabis lawyers Estimate startup costs with the help of cannabis-experienced CPAs Assemble a team of employees with insight from legal cannabis recruiting and dispensary training agencies Protect your assets in case something goes wrong with your business Familiarize yourself with the tax and legal regulations of the industry Understand what's legal and what's not in the U.S. in cannabis Grow your cannabis business into a multistate company
Author: Kevin Ross
Publisher: Independently Published
ISBN: 9781520786155
Category :
Languages : en
Pages : 85
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Book Description
Mind Your Own Damn Business Any SUCCESSFUL entrepreneur will tell you that running a SUCCESSFUL business can be both rewarding and very challenging; you are literally married to your business. You may not have much of a personal life or balance because running a SUCCESSFUL business can become an addiction but as time goes on, you will become more accustomed to what it takes to have a smooth operation, which includes being able to delegate and hire the right people, keep your sales intact and continuing to educate yourself in your industry so that you can grow. It's a herculean task and not everyone can do it but I have noticed that those who are not fully committed don't reap the rewards and they continue to struggle. Whom will you be? The one that struggles or the one that succeeds? It's up to you. Your business can make, break, build you or even KILL if you if you are not careful.
Author: John Cerasani
Publisher: Outskirts Press
ISBN: 9781432784966
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
John Cerasani is an entrepreneurial success through a number of business endeavors. With his practical approach and business savvy, Cerasani has proven that the underdog can compete and win against larger, more established competitors. Johns founding and subsequent success of Northwest Comprehensive, Inc. serves as the motivation in inspiring him to create the message of Paid Training. Paid Training is ideal for anyone who ever considered becoming a business owner as well as anyone who is ready to be open-minded enough to understand the pitfalls of working for someone else in the long term. John draws on his business experiences to demonstrate the path to enable any reader to compete and win as a start-up operation while going head-to-head against multimillion-dollar organizations. The message of Paid Training not only frowns upon the idea of working for someone else, it shuns the idea of trying and failing multiple times before you get it right. Paid Training enables readers to get it right . . . the first time.
Author: Raymond S. Moore
Publisher: Wolgemuth & Hyatt, Publishers, Incorporated
ISBN: 9781561210084
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
Author: Rand Fishkin
Publisher: Penguin
ISBN: 0735213321
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. This is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. His company, Moz, maker of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached. Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them.
Author: The Staff of Entrepreneur Media, Inc.
Publisher: Entrepreneur Press
ISBN: 1613083882
Category : Business & Economics
Languages : en
Pages : 582
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Book Description
In 2017 34% of the workforce was considered part of the gig economy. This growing workforce of freelancers and side-giggers is also estimated to grow to 43% by 2020. That’s 4 million freelancers, soon to be 7 million by 2020. Whether it’s people looking to earn extra money, those tired of their 9-to-5, to entrepreneurs looking to grow their side hustle, Entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms. Whatever industry or jobs this new workforce takes, Start Your Own Business will guide them through the first three years of business. They’ll gain the know-how of more than 30 years of collective advice from those who’ve come before them to: How to avoid analysis paralysis when launching a business Tips for testing ideas in the real-world before going to market with insights from Gary Vaynerchuk Decide between building, buying, or becoming a distributor What to consider when looking for funding from venture capitalists, loans, cash advances, etc. Whether or not a co-working space is a right move Tips on running successful Facebook and Google ads as part of a marketing campaign Use micro-influencers to successfully promote your brand on social media
Author: Alexander Osterwalder
Publisher: John Wiley & Sons
ISBN: 1118656407
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
Author: Sarah Beth Aubrey
Publisher: Storey Publishing
ISBN: 1580176976
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
Running your own small farm is demanding enough, but making it profitable presents a host of further challenges. In this business-savvy guide to farming on a small scale, Sarah Aubrey covers everything from financial plans and advertising budgets to web design and food service wholesalers. Learn how to isolate your target audience and craft artisanal products that will delight and amaze customers. With a solid business strategy in place, you can confidently turn your passion into a productive and profitable venture.
