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Author: Robert L. Cantrell
Publisher: John Wiley & Sons
ISBN: 0470471050
Category : Law
Languages : en
Pages : 394
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Book Description
Praise for Outpacing the Competition Patent-Based Business Strategy "Outpacing the Competition provides a useful IP management framework for rapidly evolving and inherently unpredictable R&D environments where companies are partners, customers, and competitors at the same time." Marshall Phelps, Corporate Vice President for IP Policy & Strategy, Microsoft "Robert Cantrell's book Outpacing the Competition: Patent-Based Business Strategy?should be read by?anyone?involved in the practice of litigating or licensing patent rights or policymakers responsible for patent issues. Mr. Cantrell provides a cogent approach for applying decisional methodology and game theory to enhance the utilization and understanding of patent rights." Bradley J. Olson, Esq., patent attorney, Washington, DC "Robert Cantrell makes a compelling case for using intellectual property as a core for building solid business strategy. He provides a unique and valuable perspective on competitive advantage, as delivered through patent-based business strategy. This is an excellent addition to anyone's business strategy arsenal." Jeff Hovis, Managing Principal, Product Genesis, Innovation Genesis LLC "Robert truly treats patents and related intellectual property as both a weapon and a shield to help the reader use patents to out-maneuver global competitors of all kinds the low-cost producer, the high-end innovator, etc. CEOs, attorneys, business and engineering professionals and the like will enjoy the military imagery and flavor provided by Robert. Thanks for clarifying how critical it is to have an understanding of patents in running a truly competitive global business today." José W. Jimenez, Esq., Chief Intellectual Property Officer,AMS Research Corporation
Author: Robert L. Cantrell
Publisher: John Wiley & Sons
ISBN: 0470471050
Category : Law
Languages : en
Pages : 394
Get Book
Book Description
Praise for Outpacing the Competition Patent-Based Business Strategy "Outpacing the Competition provides a useful IP management framework for rapidly evolving and inherently unpredictable R&D environments where companies are partners, customers, and competitors at the same time." Marshall Phelps, Corporate Vice President for IP Policy & Strategy, Microsoft "Robert Cantrell's book Outpacing the Competition: Patent-Based Business Strategy?should be read by?anyone?involved in the practice of litigating or licensing patent rights or policymakers responsible for patent issues. Mr. Cantrell provides a cogent approach for applying decisional methodology and game theory to enhance the utilization and understanding of patent rights." Bradley J. Olson, Esq., patent attorney, Washington, DC "Robert Cantrell makes a compelling case for using intellectual property as a core for building solid business strategy. He provides a unique and valuable perspective on competitive advantage, as delivered through patent-based business strategy. This is an excellent addition to anyone's business strategy arsenal." Jeff Hovis, Managing Principal, Product Genesis, Innovation Genesis LLC "Robert truly treats patents and related intellectual property as both a weapon and a shield to help the reader use patents to out-maneuver global competitors of all kinds the low-cost producer, the high-end innovator, etc. CEOs, attorneys, business and engineering professionals and the like will enjoy the military imagery and flavor provided by Robert. Thanks for clarifying how critical it is to have an understanding of patents in running a truly competitive global business today." José W. Jimenez, Esq., Chief Intellectual Property Officer,AMS Research Corporation
Author: Oliver F. Lehmann
Publisher: CRC Press
ISBN: 1351999176
Category : Business & Economics
Languages : en
Pages : 450
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Book Description
Roughly half of all project managers have to lead customer projects as profit centers on contractor side with two big objectives: making the customer happy and bringing money home. Customer projects are a high-risk business on both sides, customers and contractors, but the dynamics of this business have so far been mostly ignored in literature. The book is intended to fill this gap. The book helps project managers better understand the dynamics of customer projects under contract from business development through handover and find solutions for common problems. A central aspect is international contract laws, an often underestimated factor in projects.
Author: Charles Bazerman
Publisher: Routledge
ISBN: 1135649693
Category : Language Arts & Disciplines
Languages : en
Pages : 372
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Book Description
In What Writing Does and How It Does It, editors Charles Bazerman and Paul Prior offer a sophisticated introduction to methods for understanding, studying, and analyzing texts and writing practices. This volume addresses a variety of approaches to analyzing texts, and considers the processes of writing, exploring textual practices and their contexts, and examining what texts do and how texts mean rather than what they mean. Included are traditional modes of analysis (rhetorical, literary, linguistic), as well as newer modes, such as text and talk, genre and activity analysis, and intertextual analysis. The chapters have been developed to provide answers to a specified set of questions, with each one offering: *a preview of the chapter's content and purpose; *an introduction to basic concepts, referring to key theoretical and research studies in the area; *details on the types of data and questions for which the analysis is best used; *examples from a wide-ranging group of texts, including educational materials, student writing, published literature, and online and electronic media; *one or more applied analyses, with a clear statement of procedures for analysis and illustrations of a particular sample of data; and *a brief summary, suggestions for additional readings, and a set of activities. The side-by-side comparison of methods allows the reader to see the multi-dimensionality of writing, facilitating selection of the best method for a particular research question. The volume contributors are experts from linguistics, communication studies, rhetoric, literary analysis, document design, sociolinguistics, education, ethnography, and cultural psychology, and each utilizes a specific mode of text analysis. With its broad range of methodological examples, What Writing Does and How It Does It is a unique and invaluable resource for advanced undergraduate and graduate students and for researchers in education, composition, ESL and applied linguistics, communication, L1 and L2 learning, print media, and electronic media. It will also be useful in all social sciences and humanities that place importance on texts and textual practices, such as English, writing, and rhetoric.
Author: David Goldsmith
Publisher: BenBella Books
ISBN: 1937856518
Category : Business & Economics
Languages : en
Pages : 36
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Book Description
Think you know your top competitors and their potential impact on your organization? Think again. Here, you will pick up sophisticated tools (some of which are based on government-intelligence models) and easy-to-apply instruction to vet out unexpected threats and hidden opportunities that will ultimately ward off challenges before they occur and turn your organization into a progressive forerunner within its industry or sector.
Author: Olaf Ploetner
Publisher: World Scientific
ISBN: 9811264538
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
This book examines global strategies for industrial champions. In particular, it highlights three categories of supply in industrial markets: premium products, low-price products, and complex digital solutions. The authors identify opportunities for creating synergies between these three strategies and address the overarching question: How can the company of the future be organized?
Author: Peter Howson
Publisher: The Business Year
ISBN:
Category : Business & Economics
Languages : en
Pages : 24
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Book Description
The Spanish healthcare sector was in a good position to tackle COVID-19. This 24-page special report, including interviews with the sector's top players, is a reliable snapshot of the state of the sector pre and during the COVID-19 crisis.
Author: Stephen McLaughlin
Publisher: Cambridge Scholars Publishing
ISBN: 1527550443
Category : Business & Economics
Languages : en
Pages : 565
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Book Description
This book will appeal primarily to postgraduate business studies students who seek to better understand how to use technology to improve organizational performance. It provides insights into how technology can both positively and negatively influence the way we create, share, and act upon information and knowledge. Taking as a starting point the premise that we now live and operate in a knowledge intensive, information-driven world, where data is arguably the most valuable resource any organization possesses, it argues that we cannot see technology simply as a commodity or a cost to the business. Therefore, every organizational decision-maker must be more aware of the impact technology can have on the knowledge practices and habits of employees, building and sustaining collaborative relationships, and the ability to realise strategic goals in a dynamic and highly competitive environment.
Author: Craig Gordon
Publisher: Currency
ISBN: 0609504258
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
A Wall Street maverick shows investors how to find the next Home Depot, Cisco, or Microsoft -- before the Wall Street establishment. When it comes time to making a major purchasing decision -- a car or house, say -- most people will do their homework and find sources of independent information to help determine whether it's a good buy. The same is true when you face a serious medical decision. Would you rely on someone touting Dr. X's skills on a television show and then call up the good doctor to arrange for an operation? Not likely. Then why don't we do the same kind of thorough kick-the-tires research when it comes to making investing decisions that will have a big impact on our financial future? Many of us either don't know how or don't think we have the time. We rely instead on those we think are the experts -- the big brokerage houses, for example. But Craig Gordon has a little secret to share with you. Too many so-called investing experts don't do their homework either, making due with company announcements and meetings with management for their information and recommendations about whether to buy a stock. They're not doing marketplace checks and talking with customers, suppliers, and competitors to see what is really happening in the market. By the time a stock is being touted by one of the big brokerage firms or stories start to circulate in the investing media, the game is over. What was a great value becomes overpriced and known by just about everyone. The secret to making money is to do it the old-fashioned way: take the pulse of the marketplace, gather data, and spot trends -- not by relying on tips and speculation. Home Depot, not so long ago, was a mere four-store chain in Atlanta that started to expand into the Florida market. At the same time, the do-it-yourself trend was taking off, and those investors who had reliable information about the quality of Home Depot's management and the response by consumers to this new kind of store were able to make a lot of money -- much more money than those who waited until Home Depot was a household name and analysts were making enthusiastic predictions in the media. There is a method to finding the next Home Depot, Cisco, or Microsoft. Craig Gordon shows you how to do it by sharing his secrets of profitable intelligence-gathering. He and his team at OTA-Off-the-Record Research have been turning up the trends and shifts in the marketplace before Wall Street even figures out what is going on. In fact, leading Wall Street firms hire him to tell them what is happening so they can decide what to buy or sell. Gordon's system is a method in the tradition of Beat the Street by Peter Lynch and The Intelligent Investor by Benjamin Graham. And it's a method investors can use to get results that beat market averages.
Author: David Lundahl
Publisher: Academic Press
ISBN: 0123877148
Category : Technology & Engineering
Languages : en
Pages : 256
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Book Description
More than 95% of all consumer product launched in the packaged goods sector fail to achieve their goals for success. Breakthrough Food Product Innovation Through Emotions Research gives a clear answer for innovation teams seeking to increase product success rates by breaking through the clutter in an otherwise undifferentiated, commoditized marketplace. Through case studies, it lays out a practical approach for applying emotions research throughout the food innovation and product development process. The basic premise is that emotions are the chief motivation for why consumers sense, select, seek and share their food product experiences. With this novel framework, the science of consumer behavior is made operational for innovation teams. Emotions insight inspires innovation teams to create and helps guide decision making as they design sensory cues and other behavior drivers into products that make consumers want to consume. This book has implications for the whole innovation team - innovators such as product developers, designers, creative chiefs, and marketers; strategists such as line managers; and researchers such as sensory and marketing researchers. Presents a behaviour-driven approach to innovation for the development of breakthrough food products Illustrates a collaborative framework to inspire creativity and guide decision making through emotions insights Explores a research framework that gets to the "whys" of consumer behavior by distilling the science of emotions into research insights Defines design and development methods to build sensory cues into packaging and packaged foods that deliver emotional impact Explains research methods that get to the "so whats" of insights through emotions research Provides case studies and examples proving the value of the behavior-driven approach to food product innovation
Author: Roman Boutellier
Publisher: Springer Science & Business Media
ISBN: 3319040162
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Capitalism produced entrepreneurs and property rights, the two basic pillars of innovation and growth. As the speed of technology is steadily increasing only radical innovation can be the name of the game. This book discusses technology and innovation trends by looking into historical examples and telling the latest business stories. It opens the discourse about pirates, pioneers, innovators and imitators; proposes the framework of dominant, science-driven and high-tech industry for innovation management and gives insights into intellectual property rights, industrial designs and technical risk management. Finally, it offers 8 important innovation principles for technology driven enterprises that have turned out to have a big effect on the outcome – and in the end on growth.
