Author: Thomas V. Bonoma
Publisher: Marketing Classics Press
ISBN: 1613112319
Category : Business & Economics
Languages : en
Pages : 164
Book Description
Organizational Buying Behavior
Author: Thomas V. Bonoma
Publisher: Marketing Classics Press
ISBN: 1613112319
Category : Business & Economics
Languages : en
Pages : 164
Book Description
Publisher: Marketing Classics Press
ISBN: 1613112319
Category : Business & Economics
Languages : en
Pages : 164
Book Description
Organizational Buying Behaviour
Author: Michael J. Baker
Publisher: Springer
ISBN: 1349080489
Category : Business & Economics
Languages : en
Pages : 286
Book Description
The markets which most managers operate in today are subject to rapid change, making it vitally important to know as much about the behaviour of their customers as possible. This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager understand and predict his customers' behaviour effectively. It is based on a distillation of the views of academic researchers who have investigated organizational buying decisions over the last twenty years or so, but the discussion is always pragmatic and is strongly influenced by the real industrial consultancy problems which the authors have faced. Extended case histories of specific buying decisions are used to illustrate the discussion, and an annotated bibliography makes this a useful source reference for those wishing to study organizational buying decisions further.
Publisher: Springer
ISBN: 1349080489
Category : Business & Economics
Languages : en
Pages : 286
Book Description
The markets which most managers operate in today are subject to rapid change, making it vitally important to know as much about the behaviour of their customers as possible. This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager understand and predict his customers' behaviour effectively. It is based on a distillation of the views of academic researchers who have investigated organizational buying decisions over the last twenty years or so, but the discussion is always pragmatic and is strongly influenced by the real industrial consultancy problems which the authors have faced. Extended case histories of specific buying decisions are used to illustrate the discussion, and an annotated bibliography makes this a useful source reference for those wishing to study organizational buying decisions further.
Organizational Buying Behavior
Author: Frederic E. Webster (Jr)
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 144
Book Description
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 144
Book Description
Introducing Marketing
Author: John Burnett
Publisher: State University of New York Oer Services
ISBN: 9781641760119
Category : Business & Economics
Languages : en
Pages : 294
Book Description
"Integrated Marketing" boxes illustrate how companies apply principles.
Publisher: State University of New York Oer Services
ISBN: 9781641760119
Category : Business & Economics
Languages : en
Pages : 294
Book Description
"Integrated Marketing" boxes illustrate how companies apply principles.
Organizational Buying Behavior
Introduction to Business
Author: Lawrence J. Gitman
Publisher:
ISBN: 9781998109319
Category :
Languages : en
Pages : 0
Book Description
Publisher:
ISBN: 9781998109319
Category :
Languages : en
Pages : 0
Book Description
Organizational Buying Behavior
Organizational Buying Behavior
Author: Frederick E. Webster
Publisher:
ISBN:
Category : Industrial procurement
Languages : en
Pages : 132
Book Description
Publisher:
ISBN:
Category : Industrial procurement
Languages : en
Pages : 132
Book Description
Organizational Buying Behaviour
Author: Roy Wells Hill
Publisher: Springer
ISBN: 1349158232
Category : Business & Economics
Languages : en
Pages : 225
Book Description
Publisher: Springer
ISBN: 1349158232
Category : Business & Economics
Languages : en
Pages : 225
Book Description
The Theory of Buyer Behavior
Author: John A. Howard
Publisher: New York : Wiley
ISBN:
Category : Consumer behavior
Languages : en
Pages : 490
Book Description
Publisher: New York : Wiley
ISBN:
Category : Consumer behavior
Languages : en
Pages : 490
Book Description