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Author: Giovanni Mattia
Publisher: Springer Nature
ISBN: 3030659232
Category : Business & Economics
Languages : en
Pages : 99
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Book Description
Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
Author: Giovanni Mattia
Publisher: Springer Nature
ISBN: 3030659232
Category : Business & Economics
Languages : en
Pages : 99
Get Book
Book Description
Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
Author: Zhong Yuansheng
Publisher: Nova Publishers
ISBN: 9781600213243
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
E-Commerce and E-Government has become known as the wave of the future for business all over the world. Whether large, small, or just starting, E-Commerce and E- Government have been the easier and more sufficient way to handle business. This book brings together revised and expanded versions of eighteen papers selected from the 2003 International Conference on Management of e-Commerce and e-Government. This book presents leading edge research in this new and exciting field. The ICMeCG 2003 has initially received a total of 176 submissions from Australia, China, Norway, UK, and USA. Unfortunately, risk of SARS prevented many authors from actually participating in the conference. The Program Committee of ICMeCG selected papers through a careful reviewing process. Although some papers remain devoted to conceptual and general discussion about e-Commerce management, many papers have adopted quantitative or formal analysis methods in their research. Results presented in these papers provide an important contribution, especially as compared with earlier research based on qualitative methods alone. This book presents cutting edge research in this new and exciting field.
Author:
Publisher: BoD – Books on Demand
ISBN: 1803561823
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: “Digital Shifts in Consumer Behavior”, “Digitalization of Consumer Behavior in the Tourism Sector” and “Consumer Protection and Sustainability”.
Author: Daniele Scarpi
Publisher: Springer Nature
ISBN: 3030438767
Category : Business & Economics
Languages : en
Pages : 207
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Book Description
This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.
Author: Maximiliano E. Korstanje
Publisher:
ISBN: 9781138209268
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
This book explores the notion of an emergent class of 'death seekers' who consume the spectacle of the disaster, exploring spaces of mass death and suffering. Sites that are obliterated by disasters or tragic events are recycled and visually consumed by an international audience, creating a death seekers economy. The quest for the suffering of others has captivated the attention of many tourists, visiting sites such as concentration camps, disasters zones, abandoned prisons, and areas hit by terrorism. This compelling book will be interest to students and scholars researching dark tourism, tourist behaviour, disaster studies, cultural studies and sociology.
Author: Robert Paarlberg
Publisher: Vintage
ISBN: 0525566813
Category : Health & Fitness
Languages : en
Pages : 369
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Book Description
A bold, science-based corrective to the groundswell of misinformation about food and how it's produced, examining in detail local and organic food, food companies, nutrition labeling, ethical treatment of animals, environmental impact, and every other aspect from farm to table. Consumers want to know more about their food—including the farm from which it came, the chemicals used to grow it, its nutritional value, how the animals were treated, and the costs to the environment. They are being told that buying organic foods, unprocessed and sourced from small local farms, is the most healthful and sustainable option. But what if we’re wrong? In Resetting the Table, Robert Paarlberg reviews the evidence and finds abundant reason to disagree. He delineates the ways in which global food markets have in fact improved our diet, and how "industrial" farming has recently turned green, thanks to GPS-guided precision methods that cut energy use and chemical pollution. He makes clear that America's serious obesity crisis does not come from farms, or from food deserts, but instead from "food swamps" created by food companies, retailers, and restaurant chains. And he explains how, though animal welfare is lagging behind, progress can be made through continued advocacy, more progressive regulations, and perhaps plant-based imitation meat. He finds solutions that can make sense for farmers and consumers alike and provides a road map through the rapidly changing worlds of food and farming, laying out a practical path to bring the two together.
Author: Nick Tasler
Publisher: Simon and Schuster
ISBN: 1439157278
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Packed with riveting examples and controversial research, "The Impulse Factor" provides a clear understanding of why people make the choices they do--and the tools necessary to turn those decisions into something great.
Author: Lynn J. Frewer
Publisher: Springer Science & Business Media
ISBN: 3662046016
Category : Technology & Engineering
Languages : en
Pages : 467
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Book Description
A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address the fundamental issues related to predicting food choice, consumer behavior and societal trust in quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.
Author: Nathalie Nahai
Publisher: Pearson UK
ISBN: 0273781588
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
Author: Martin S. Hagger
Publisher: Cambridge University Press
ISBN: 1108750117
Category : Psychology
Languages : en
Pages : 730
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Book Description
Social problems in many domains, including health, education, social relationships, and the workplace, have their origins in human behavior. The documented links between behavior and social problems have compelled governments and organizations to prioritize and mobilize efforts to develop effective, evidence-based means to promote adaptive behavior change. In recognition of this impetus, The Handbook of Behavior Change provides comprehensive coverage of contemporary theory, research, and practice on behavior change. It summarizes current evidence-based approaches to behavior change in chapters authored by leading theorists, researchers, and practitioners from multiple disciplines, including psychology, sociology, behavioral science, economics, philosophy, and implementation science. It is the go-to resource for researchers, students, practitioners, and policy makers looking for current knowledge on behavior change and guidance on how to develop effective interventions to change behavior.
