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Author: Brian Conwell
Publisher:
ISBN:
Category :
Languages : en
Pages : 52
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Book Description
A weekly newsletter, in email or print, is an important component of effective marketing and branding. Ignoring them can restrict brands from growth. About 90% of the larger companies that consult with me on their newsletters get SUPER STRESSED about the visual layout of their newsletter. That's because many marketers forget that in a newsletter, there's the art of writing and the art of selling. To write a great newsletter, you have to know how to combine both. If you keep hard-selling people all the time, your newsletter will either get trashed or unsubscribed too quickly. It has to serve some inherent value to stay around for a long time! "Value" can mean many things: Entertainment value (a newsletter they signup for entertainment). Educational value (a newsletter they signup to for learning something). Notification value (a newsletter they signup to for hearing about events, or deals, or news). Preferably your newsletter does all of the above over time. This is a great way to ensure people look forward to your newsletter, and will follow you (or your business) on any medium. Whether you're building a mailing list, want to grow an existing one, or simply want to raise your email game, PRINT AND EMAIL NEWSLETTER TEMPLATES THAT WORK is bite-sized into chapters to help you produce a professional and profitable newsletter that your subscribers will love to read.
Author: Brian Conwell
Publisher:
ISBN:
Category :
Languages : en
Pages : 52
Get Book
Book Description
A weekly newsletter, in email or print, is an important component of effective marketing and branding. Ignoring them can restrict brands from growth. About 90% of the larger companies that consult with me on their newsletters get SUPER STRESSED about the visual layout of their newsletter. That's because many marketers forget that in a newsletter, there's the art of writing and the art of selling. To write a great newsletter, you have to know how to combine both. If you keep hard-selling people all the time, your newsletter will either get trashed or unsubscribed too quickly. It has to serve some inherent value to stay around for a long time! "Value" can mean many things: Entertainment value (a newsletter they signup for entertainment). Educational value (a newsletter they signup to for learning something). Notification value (a newsletter they signup to for hearing about events, or deals, or news). Preferably your newsletter does all of the above over time. This is a great way to ensure people look forward to your newsletter, and will follow you (or your business) on any medium. Whether you're building a mailing list, want to grow an existing one, or simply want to raise your email game, PRINT AND EMAIL NEWSLETTER TEMPLATES THAT WORK is bite-sized into chapters to help you produce a professional and profitable newsletter that your subscribers will love to read.
Author:
Publisher: AATCC
ISBN:
Category :
Languages : en
Pages : 80
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Book Description
Author: Gale Group
Publisher: Gale Cengage
ISBN: 9780787665104
Category : Newsletters
Languages : en
Pages : 1462
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Book Description
With descriptions of more than 12,000 newsletters in 4,000 different subject areas, this comprehensive resource is an invaluable research tool.
Author: Carol Luers Eyman
Publisher: Square One Writer's Guides
ISBN: 9780757000454
Category : Language Arts & Disciplines
Languages : en
Pages : 0
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Book Description
For nonprofit organizations, businesses, clubs, hobby groups, and professional societies, newsletters can, indeed, provide a perfect way to educate, motivate, sell, raise funds, and promote. Unfortunately, relatively few newsletters realize their full potential. Now, newsletter expert Carol Luers Eyman has written a comprehensive guide and reference to creating, maintaining, and marketing an effective, cost-efficient newsletter. "How to Publish Your Newsletter" is designed to steer editors, entrepreneurs, and volunteers through every phase of the newsletter publishing process. The author helps you set up shop, from the creation of a budget to the development of a capable staff and a realistic schedule. And she guides you through the writing and design of newsletter articles. Every aspect of the process, from planning to distribution, is carefully explored and explained, enabling you to launch your new newsletter--or improve your existing one--with both confidence and competence. Whether you strive to educate the public about new products, inspire your workers, or share information about health or politics, the newsletter can be an effective tool. "How to Publish Your Newsletter" will help you make that tool work for you.
Author:
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 410
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Book Description
Author: Wesley Dorsheimer
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
A handy, concise guide to a large amount of practical information. Annotation copyright by Book News, Inc., Portland, OR
Author: Arlene L. Eis
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 386
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Book Description
Author: Anne Hart
Publisher: iUniverse
ISBN: 0595398723
Category : Desktop publishing
Languages : en
Pages : 357
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Book Description
Tired of only paper print annual family newsletters? Try multimedia-video with text, music, voice, and pictures. Your family multimedia or print newsletter or corporate success story service may be run as a business or hobby. Record voices on video and audio. Put the clips into a time capsule which may contain many annual video and print family newsletters. Keep them and save them to your computer and to discs. Learn relevant questions to ask and how to interview people for the significant moments in their life stories. Then write, publish, and bind by hand exquisitely-crafted personal gift booklets, memoirs, family newsletters, or business success stories to commemorate an event. Use these techniques to create corporate case history success stories or periodical family news and oral history updates and highlights of events and life stories. The purpose of an annual multimedia family or corporate success story newsletter, video DVD release, calendar, or gift booklet is to mark a time, rite, or event using text, music, voice, and pictures.
Author: Robert F. Abbott
Publisher: Word Engines Press Inc.
ISBN: 0968328717
Category : Communication in management
Languages : en
Pages : 226
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Book Description
How to start and manage a newsletter that influences the way readers think or act. A Manager's Guide to Newsletters: Communicating for Results is the first book about newsletters to focus on the managerial issues: planning, administration, and evaluation.
Author: Gale Group
Publisher: Gale Cengage
ISBN: 9780787652890
Category : Newsletters
Languages : en
Pages : 0
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Book Description
