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Author: Bertrand Teo
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814928127
Category : Language Arts & Disciplines
Languages : en
Pages : 178
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Book Description
The connection between the media and popular culture is inextricably linked. What we listen to, watch and consume, influences our way of life, and shapes the stories that content creators tell through mass media. With digitalisation, the ways in which storytellers reach their audience have evolved significantly. Navigating Disruption: Media Relations in the Digital Age offers an insight into this digital evolution through the eyes of a working-level journalist. This book tells the story of the seismic shift in media operations in both US and Singapore newsrooms between 2011 and 2015, when Bertrand Teo witnessed the cascading impact of digitalisation in newsrooms across transnational borders. His foray into public relations – post-journalism – helped him to frame the impact of digitalisation on Singapore audiences. Bertrand shares his take on media consumption habits among youth and how PR tactics have adapted to the evolving media landscape.
Author: Bertrand Teo
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814928127
Category : Language Arts & Disciplines
Languages : en
Pages : 178
Get Book
Book Description
The connection between the media and popular culture is inextricably linked. What we listen to, watch and consume, influences our way of life, and shapes the stories that content creators tell through mass media. With digitalisation, the ways in which storytellers reach their audience have evolved significantly. Navigating Disruption: Media Relations in the Digital Age offers an insight into this digital evolution through the eyes of a working-level journalist. This book tells the story of the seismic shift in media operations in both US and Singapore newsrooms between 2011 and 2015, when Bertrand Teo witnessed the cascading impact of digitalisation in newsrooms across transnational borders. His foray into public relations – post-journalism – helped him to frame the impact of digitalisation on Singapore audiences. Bertrand shares his take on media consumption habits among youth and how PR tactics have adapted to the evolving media landscape.
Author: Intan Azura Mokhtar
Publisher: World Scientific
ISBN: 9811247765
Category : Political Science
Languages : en
Pages : 506
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Book Description
This book is a collection of essays by thought and advocacy leaders, policymakers, and academics in Singapore who have been and are in positions of influence in shaping social policies, and hence the social context, in the country. These essays are meant to initiate discussion, promote debate and broaden understanding of the social issues at play, the challenges faced, and the trade-offs involved in enhancing social policies, strengthening the social compact, and shaping the social context in Singapore.This is done through addressing issues and challenges in (1) Government and Civil Society; (2) Education; (3) Employability and Employment; (4) Social and Family Development; (5) Demographics and Social Spending; (6) Healthcare and Healthcare Financing; (7) Urban Planning and the Environment; (8) Disruptions, New Technologies and Smart Nation.It is hoped this book will be useful for students of sociology, social policy or public policy, as they discuss the dynamics and trade-offs involved in planning, shaping and implementing social and public policies in Singapore. This book also hopes to inform and initiate dialogues among Singaporeans on the social issues and challenges we face in our city-state and which we have to collectively address as a nation.
Author: MIT Sloan Management Review
Publisher: MIT Press
ISBN: 0262542218
Category : Business & Economics
Languages : en
Pages : 283
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Book Description
Management experts discuss the innovation challenges that lie ahead, building on Clayton Christensen's famous theory of "disruptive innovation." Clayton Christensen's groundbreaking theory of "disruptive innovation" has proven to be one of the most influential management ideas of the last several decades. In this book, business and management experts--many of them Christensen's colleagues and former students--discuss the innovation challenges that lie ahead. Building on Christensen's work, they offer companies a guide for navigating a new world of disruption--a future in which artificial intelligence is a business tool, the speed of innovation increases dramatically, and capital is more easily accessible. The book also includes one of the last interviews with Christensen before his death in January 2020.
Author: Christine Marie Haas
Publisher: Raw Marketer
ISBN:
Category : Juvenile Fiction
Languages : en
Pages : 17
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Book Description
In "The Ethics of PR," explore the ethical compass that guides Public Relations. This book delves into truth, transparency, data ethics, media relations, and crisis communication. It equips PR practitioners and students to make principled decisions in a rapidly evolving field. Join us on a journey to ethical excellence in the world of PR.
Author: Andrade, José Gabriel
Publisher: IGI Global
ISBN: 1799897923
Category : Business & Economics
Languages : en
Pages : 325
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Book Description
Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students.
Author: Shishir Kumar Shandilya
Publisher: Springer Nature
ISBN: 3031532902
Category :
Languages : en
Pages : 573
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Book Description
Author: Geoffrey Colon
Publisher: AMACOM
ISBN: 0814437400
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that’s not enough? How often does consumer engagement actually go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The truth is, a sobering reality is beginning to hit marketers: Technology hasn’t just reshaped mass media; it’s altering behavior as well. Truly getting a message through to customers, and not just in front of their eyes for a split second before being fed to the trash bin, will take some radical rethinking.Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that:• Selling is dead, but ongoing conversation thrives• Consumers generate the best content about brands• People tune out noise and listen to feelings• Curiosity leads the marketing team• Growth depends on merging analytics with boundless creativityPacked with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!
Author: Abhishek Parihar
Publisher: Abhishek Parihar
ISBN:
Category : Computers
Languages : en
Pages : 333
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Book Description
In the rapidly evolving landscape of the 21st century, the rise of artificial intelligence (AI) has dramatically transformed the job market in India. "Jobless in the New India: Navigating the AI Disruption" is a comprehensive exploration of the profound impact of AI on the Indian workforce and the crucial strategies individuals and policymakers must adopt to thrive in this new reality. This timely and insightful book delves deep into the challenges and opportunities presented by the AI revolution. Addressing the growing trend of automation and its sweeping effects on traditional job roles, the author provides a nuanced understanding of the skills and mindsets necessary to remain competitive in the age of intelligent machines. Packed with real-world case studies, data-driven analyses, and expert insights, "Jobless in the New India" equips readers with the knowledge and tools to: - Understand the scope and pace of AI-driven disruption across various industries in India - Identify emerging job trends and in-demand skills for the future of work - Develop a versatile skillset and adaptive mindset to future-proof your career - Navigate the complex landscape of reskilling, upskilling, and entrepreneurship - Advocate for policy reforms and educational reforms to prepare the Indian workforce Whether you are an employee facing job uncertainty, an entrepreneur seeking to leverage AI, or a policymaker tasked with shaping the future of work, this book is an essential guide to navigating the AI disruption and thriving in the new Indian economy.
Author: Larry Downes
Publisher: Penguin
ISBN: 0698143388
Category : Business & Economics
Languages : en
Pages : 271
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Book Description
It used to take years or even decades for disruptive innovations to dethrone dominant products and services. But now any business can be devastated virtually overnight by something better and cheaper. How can executives protect themselves and harness the power of Big Bang Disruption? Just a few years ago, drivers happily spent more than $200 for a GPS unit. But as smartphones exploded in popularity, free navigation apps exceeded the performance of stand-alone devices. Eighteen months after the debut of the navigation apps, leading GPS manufacturers had lost 85 percent of their market value. Consumer electronics and computer makers have long struggled in a world of exponential technology improvements and short product life spans. But until recently, hotels, taxi services, doctors, and energy companies had little to fear from the information revolution. Those days are gone forever. Software-based products are replacing physical goods. And every service provider must compete with cloud-based tools that offer customers a better way to interact. Today, start-ups with minimal experience and no capital can unravel your strategy before you even begin to grasp what’s happening. Never mind the “innovator’s dilemma”—this is the innovator’s disaster. And it’s happening in nearly every industry. Worse, Big Bang Disruptors may not even see you as competition. They don’t share your approach to customer service, and they’re not sizing up your product line to offer better prices. You may simply be collateral damage in their efforts to win completely different markets. The good news is that any business can master the strategy of the start-ups. Larry Downes and Paul Nunes analyze the origins, economics, and anatomy of Big Bang Disruption. They identify four key stages of the new innovation life cycle, helping you spot potential disruptors in time. And they offer twelve rules for defending your markets, launching disruptors of your own, and getting out while there’s still time. Based on extensive research by the Accenture Institute for High Performance and in-depth interviews with entrepreneurs, investors, and executives from more than thirty industries, Big Bang Disruption will arm you with strategies and insights to thrive in this brave new world.
Author: Kim Domingo Reyes
Publisher: Zee Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 96
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Book Description
Consulting Decoded: Your Roadmap to Success in the Digital Age Are you ready to thrive in the ever-evolving world of consulting? In today's fast-paced, technology-driven landscape, the rules of the game have changed. "Consulting Decoded" is your essential guide to navigating this new terrain and achieving unprecedented success. Inside, you'll discover: Essential Skills for the Digital Age: Go beyond the basics and master the tech fluency, adaptability, and hybrid expertise that modern clients demand. The Solopreneur Mindset: Unleash your entrepreneurial spirit, build a thriving business, and achieve the freedom and financial rewards you crave. Client Relationship Mastery: Learn the secrets to building trust, exceeding expectations, and turning clients into lifelong advocates. Winning Proposals and Pricing Strategies: Craft irresistible proposals, negotiate with confidence, and implement value-based pricing that reflects your worth. Specialized Consulting Deep Dive: Explore the latest trends and strategies in strategy consulting, operational excellence, financial consulting, and more. Marketing and Branding for Consultants: Build your brand, attract high-value clients, and establish yourself as a thought leader in your niche. The Future of Consulting: Get ahead of the curve with insights into emerging trends, technologies, and the evolving role of consultants in the digital age. Whether you're a seasoned pro or just starting out, "Consulting Decoded" is your roadmap to unlocking your full potential and achieving lasting success in the dynamic world of consulting. Don't get left behind. Grab your copy of "Consulting Decoded" today and start your journey to becoming a sought-after consultant in the digital age!
