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Author: Markus Ståhlberg
Publisher: Kogan Page Publishers
ISBN: 0749469633
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize and integrate the latest interactive channels into their overall brand-building strategy. Despite hard evidence showing the importance of digital marketing, the emphasis often remains on traditional media, with the most common social media channels being used without centralized coordination or integration with a wider marketing and branding campaign. Multi-Channel Marketing Ecosystems examines a fundamental game changer for the entire marketing industry - the seismic shift from a single TV-centric path to a multi-channel interactive ecosystem which puts digital technology at the heart of every campaign. With separate chapters on the remaking of marketing, the rise of the digital brand, conversion optimization, m-commerce, searchability in a multi-channel world and predictive marketing, Multi-Channel Marketing Ecosystems shows how marketers and brand managers can react positively to changes in consumer behaviour, building customer responses and loyalty via the full spectrum of digital media.
Author: Markus Ståhlberg
Publisher: Kogan Page Publishers
ISBN: 0749469633
Category : Business & Economics
Languages : en
Pages : 280
Get Book
Book Description
With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize and integrate the latest interactive channels into their overall brand-building strategy. Despite hard evidence showing the importance of digital marketing, the emphasis often remains on traditional media, with the most common social media channels being used without centralized coordination or integration with a wider marketing and branding campaign. Multi-Channel Marketing Ecosystems examines a fundamental game changer for the entire marketing industry - the seismic shift from a single TV-centric path to a multi-channel interactive ecosystem which puts digital technology at the heart of every campaign. With separate chapters on the remaking of marketing, the rise of the digital brand, conversion optimization, m-commerce, searchability in a multi-channel world and predictive marketing, Multi-Channel Marketing Ecosystems shows how marketers and brand managers can react positively to changes in consumer behaviour, building customer responses and loyalty via the full spectrum of digital media.
Author: João Leitão
Publisher: Emerald Group Publishing
ISBN: 1789734118
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
Digital technology in the form of big data and data analytics is transforming the global economy. This book is the first to take an open innovation perspective to the study and practice of ecosystems, providing a novel way of understanding the impact data has on the way entrepreneurial firms develop.
Author: Don Peppers
Publisher: John Wiley & Sons
ISBN: 1119236258
Category : Business & Economics
Languages : en
Pages : 624
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Book Description
Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you'll become better able to build and manage the customer base that drives revenue and generates higher margins. A practical framework for implementing the IDIC model merges theory, case studies, and strategic analysis to provide a ready blueprint for execution, and in-depth discussion of communication, metrics, analytics, and more allows you to optimize the relationship on both sides of the table. This new third edition includes updated examples, case studies, and references, alongside insightful contributions from global industry leaders to give you a well-rounded, broadly-applicable knowledge base and a more effective CRM strategy. Ancillary materials include a sample syllabus, PowerPoints, chapter questions, and a test bank, facilitating use in any classroom or training session. The increased reliance on customer relationship management has revealed a strong need for knowledgeable practitioners who can deploy effective initiatives. This book provides a robust foundation in CRM principles and practices, to help any business achieve higher customer satisfaction. Understand the fundamental principles of the customer relationship Implement the IDIC model to improve CRM ROI Identify essential metrics for CRM evaluation and optimization Increase customer loyalty to drive profits and boost margins Sustainable success comes from the customer. If your company is to meet performance and profitability goals, effective customer relationship management is the biggest weapon in your arsenal—but it must be used appropriately. Managing Customer Experience and Relationships, Third Edition provides the information, practical framework, and expert insight you need to implement winning CRM strategy.
Author: Dholakia, Utpal
Publisher: Edward Elgar Publishing
ISBN: 1803921064
Category : Business & Economics
Languages : en
Pages : 185
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Book Description
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.
Author: Len Tiu Wright
Publisher: Routledge
ISBN: 1134826869
Category : Business & Economics
Languages : en
Pages : 623
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Book Description
This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human–computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.
Author: Bholanath Dutta
Publisher: I. K. International Pvt Ltd
ISBN: 9380578792
Category : Business & Economics
Languages : en
Pages : 191
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Book Description
Sales management is attainment of an organization's sales goals in an effective and efficient manner through planning, staffing, training, and leading and controlling organisational resources. Physical distribution is one of the four elements of the marketing mix. This book covers all the conventional and contemporary concepts and strategies related to sales and distribution management.
Author: Hacioglu, Umit
Publisher: IGI Global
ISBN: 1799811271
Category : Business & Economics
Languages : en
Pages : 775
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Book Description
With advancing information technology, businesses must adapt to more efficient structures that utilize the latest in robotics and machine learning capabilities in order to create optimal human-robot cooperation. However, there are vital rising concerns regarding the possible consequences of deploying artificial intelligence, sophisticated robotic technologies, automated vehicles, self-managing supply modes, and blockchain economies on business performance and culture, including how to sustain a supportive business culture and to what extent a strategic fit between human-robot collaboration in a business ecosystem can be created. The Handbook of Research on Strategic Fit and Design in Business Ecosystems is a collection of innovative research that builds a futuristic view of evolving business ecosystems and a deeper understanding of business transformation processes in the new digital business era. Featuring research on topics such as cultural hybridization, Industry 4.0, and cybersecurity, this book is ideally designed for entrepreneurs, executives, managers, corporate strategists, economists, IT specialists, IT consultants, engineers, students, researchers, and academicians seeking to improve their understanding of future competitive business practices with the adoption of robotic and information technologies.
Author: Gerard Blokdijk
Publisher:
ISBN: 9781488897160
Category :
Languages : en
Pages : 0
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Book Description
The one-stop-source powering Multichannel Marketing success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Multichannel Marketing knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Multichannel Marketing innovation - INCLUDED are numerous real-world Multichannel Marketing blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: What are good examples of multichannel marketing in publishing? Why doesn't Google enter the multichannel marketing business (email campaigns etc.)? Why is multichannel marketing in pharma such a challenge? How do I calculate the cost of a customer acquisition in multichannel marketing? What qualities do you think a multichannel marketing campaign should have? Is there any difference between multiscreen marketing and multichannel marketing in a digital environment? Multichannel Marketing: What are the tools or techniques used to analyze patient level data? ...and much more...
Author: Anthony Milia
Publisher: Milia Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
There are plenty of how-to marketing guides out there, but this one focuses on tried-and-true methods that are essential for every business. No, it won’t walk you through how to set up a social media page, but it will offer you the advice you can implement today to see results like more customers and better performance in your marketing. The impact of effective marketing is staggering, but incredibly hard to get right. Only by learning from the successes and failures of businesses in recent history can we see a clear path to harnessing marketing’s true power. Reacting to the ever-changing environment around you and using it to your advantage is the best possible strategy. Marketing Magnifier examines what crucial elements are required to propel your business by examining what has worked and failed for many modern organizations in real-life situations and how to apply them. This is not just another marketing book… it is the key to growth above and beyond your expectations. We’ll cover topics including: - What data you must collect to optimize sales, and how to collect it. - How to tell which strategies, tools, and offers are best for courting your customers. - How you can use what you already have to tell a new story that brings new customers through the door. - Methods to Build a Loyal Customer Base - Big-Picture Strategies You Might Not Know Whether you’re a Fortune 500 CEO or a sole proprietor business owner, it’s my hope that this book will help you find growth beyond your wildest expectations. Filled with invaluable knowledge, advice, and strategies, this book is a must-read for every business professional looking to climb to the top, carve out a market, and bring in more business.
Author: Jennifer S. Raj
Publisher: Springer Nature
ISBN: 9811928940
Category : Technology & Engineering
Languages : en
Pages : 825
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Book Description
This book features research papers presented at the 5th International Conference on Intelligent Sustainable Systems (ICISS 2022), held at SCAD College of Engineering and Technology, Tirunelveli, Tamil Nadu, India, during February 17–18, 2022. The book discusses latest research works that discusses the tools, methodologies, practices, and applications of sustainable systems and computational intelligence methodologies. The book is beneficial for readers from both academia and industry.
