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Author: PR Smith
Publisher: Kogan Page Publishers
ISBN: 1398611727
Category : Business & Economics
Languages : en
Pages : 761
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Book Description
Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer. The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook. Learn through current, real-world case studies from global companies such as TikTok and Spotify and explore what it takes to build a truly integrated, successful marketing plan. Incorporating branding, customer journey, advertising and more, Marketing Communications also provides in depth content on the legal requirements you need to develop your strategy including all you need to know about new GDPR rules and 3rd party data. New to this edition, it includes information on the ongoing impact of AI in all aspects of marketing communications ensuring that you have all the tools necessary to reach the modern consumer while utilizing the latest industry technologies. This book will give readers the confidence to work in an environment of constant technological transformation and build the core skills they need as marketers to create fully integrated strategies and successful campaigns.
Author: PR Smith
Publisher: Kogan Page Publishers
ISBN: 1398611727
Category : Business & Economics
Languages : en
Pages : 761
Get Book
Book Description
Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer. The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook. Learn through current, real-world case studies from global companies such as TikTok and Spotify and explore what it takes to build a truly integrated, successful marketing plan. Incorporating branding, customer journey, advertising and more, Marketing Communications also provides in depth content on the legal requirements you need to develop your strategy including all you need to know about new GDPR rules and 3rd party data. New to this edition, it includes information on the ongoing impact of AI in all aspects of marketing communications ensuring that you have all the tools necessary to reach the modern consumer while utilizing the latest industry technologies. This book will give readers the confidence to work in an environment of constant technological transformation and build the core skills they need as marketers to create fully integrated strategies and successful campaigns.
Author: Jason C. Bivins
Publisher: Oxford University Press
ISBN: 0197623506
Category : Religion
Languages : en
Pages : 353
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Book Description
'Embattled America' is a reinterpretation of conservative evangelical persecution claims. The centrality of such claims to American life is widely known. This book, however, argues against standard approaches to them. It interprets a range of controversial subjects and persons surrounding embattled religion, from the Obama-to-Trump era: Glenn Beck, Sarah Palin, the Tea Party, Wallbuilders, anti-sharia legislation and birthers. The lesson of each episode is linked not to any iteration of religion but to a democratic fundament that is obscured in the obsession with controversial religion.--
Author: Kirk A. Johnson
Publisher: Rowman & Littlefield
ISBN: 1498590896
Category : Social Science
Languages : en
Pages : 218
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Book Description
In this book, Johnson interviews black Tea Partyers to reveal a group with deep regard for African Americans but also divergent perspectives on race, religion, government, and Tea Party racism. He argues in the context of their family structures and life experiences, their unusual political choices are knowable, understandable, and rational.
Author: Bill Sanders
Publisher: NewSouth Books
ISBN: 158838389X
Category : Biography & Autobiography
Languages : en
Pages : 395
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Book Description
Editorial cartoonists are an endangered species, and even in their heyday they were rare birds -- at the top ranks of print journalism, only a few hundred such jobs existed worldwide in the 20th century. Yet those who wielded the drawing pen had enormous influence and popularity as they caricatured news events and newsmakers into "ink-drenched bombshells" that often said more than the accompanying news stories. Bill Sanders, working in a liberal tradition that stretches back to Thomas Nast and in more recent times includes Herblock, Oliphant, Feiffer, and Trudeau, began his career in the Eisenhower era and is still drawing in the age of Trump. In Against the Grain, he shares the upbringing and experiences that prepared him to infflict his opinions on the readers of the three major newspapers he worked for, the 100-plus papers he was syndicated in, and now, an internet channel. Sanders's memoir is both personal and political. He reveals his small-town Southern roots, his athletic exploits and military service, his courtship and enduring marriage, and his life-long passion for music. These threads are woven into his main narrative, explaining how a cartoonist works and why: "The cartoon should be a vehicle for opinion and it should be polemical in nature -- otherwise, it is a waste of time." Along the way he shares vignettes about people he encountered and events he witnessed, illustrated here with a few photos and scores of the cartoons he produced to meet daily newspaper deadlines. He notes that while a cartoon is a simple communication, it is based on reading and research, and only then comes the drawing. Finally, there is this: "While there may be -- to varying degrees -- two sides to some issues, don't bother looking for that posture on the following pages."
Author: Darryl Cunningham
Publisher: ABRAMS
ISBN: 1613127677
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
“A sympathetic but deeply critical biography of [Ayn] Rand and the eventual role of libertarian philosophy in the recent financial crisis” (The New York Times Book Review). Tracing the emergence of Ayn Rand’s philosophy of objectivism in the 1940s to her present-day influence, Darryl Cunningham’s latest work of investigative graphic nonfiction leads readers to the heart of the global financial crisis of 2008. Cunningham uses Rand’s biography to illuminate the policies that led to the economic crash in the United States and in Europe, and how her philosophy continues to affect today’s politics and policies, starting with her most noted disciple, economist Alan Greenspan (former chairman of the Federal Reserve). Cunningham also shows how right-wing conservatives, libertarians, and the Tea Party movement have co-opted Rand’s teachings (and inherent contradictions) to promote personal gain and profit at the expense of the middle class. Tackling the complexities of economics by distilling them down to a series of concepts accessible to all age groups, Cunningham ultimately delivers a devastating analysis of our current economic world. “This book is a superb example of how powerful graphic nonfiction can be in taking complex events and making them frighteningly clear.” —Publishers Weekly (starred review) “There are moments of brilliance here and excellent economic explication.” —Library Journal “This is a well-researched, detail-packed book that I’ll need to read a few more times to fully digest.” —Boing Boing
Author: Darryl Cunningham
Publisher: Drawn & Quarterly
ISBN: 1770465367
Category : Comics & Graphic Novels
Languages : en
Pages : 273
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Book Description
An informative and funny deconstruction of how the giants of American capitalism shape our world In Billionaires, Darryl Cunningham offers an illuminating analysis of the origins and ideological evolutions of four key players in the American private sector—Amazon founder and CEO Jeff Bezos, media mogul Rupert Murdoch, and oil and gas tycoons Charles and David Koch. What emerges is a vital critique of American capitalism and the power these individuals have to assert a corrupting influence on policy-making, political campaigns, and society writ large. Cunningham focuses on a central question: Can the world afford to have a tiny global elite squander resources and hold unprecedented political influence over the rest of us? The answer is detailed through hearty research, common sense reasoning, and astute comedic timing. Billionaires reveals how the fetishized free market operates in direct opposition with the health of our planet and needs of the most vulnerable -- how Murdoch’s media mergers facilitated his war-mongering, how Amazon’s litigiousness and predatory acquisitions made them “The Everything Store,” and how the Kochs’ father’s refineries literally fueled Nazi Germany. In criticizing the uncontrolled reach of power by Rupert Murdoch (in fueling the far right), the Koch Brothers (in advocating for climate change denial), and Jeff Bezos (in creating unsafe working conditions), Cunningham speaks truth to power. Billionaires ends by suggesting alternatives for a safer and more just society.
Author: Samuel Belsham Moki, PhD
Publisher: Austin Macauley Publishers
ISBN: 1645758168
Category : Social Science
Languages : en
Pages : 276
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Book Description
Racism and white supremacy have survived in the United States for a very long time because from the onset, it was based on sound 'engineering.' The book contends that racism is not a belief, practice, or ideology that flared up by accident or through the spur of the moment. Rather, it followed sound engineering stages like planning, design, and construction. Racism was designed to serve a domineering purpose for white people and, therefore, there was a lot of planning that eventually led to its design and construction. Because the architects had a vision of its permanency, they chose the most durable materials for its construction. Metaphorically, they used mortar, bricks, and steel beams. These durable materials, among others, include religion, science, government (including the Supreme Court), the constitution and laws, brutality, and social media. As the centuries rolled by, succeeding architects of this design and construction have done a superb job in maintenance and modifications to elude stumbling blocks. Based on the times and prevailing winds, the racism construct has undergone mutations to evade capture and destruction - even to this day. Like a car, the engineering and engineers have evolved, the models and make are changing, but the underlying engineering remains intact. Today, the overt, brash, and brutal racism has generally ceded to an equally destructive, calculated, politically-correct, less pompous, highly sophisticated, and veiled racism. The book dissects this durable foundational construct and proffers recommendations that will systematically minimize its intensity.
Author: Kathleen M. Blee
Publisher: Taylor & Francis
ISBN: 1003809421
Category : Political Science
Languages : en
Pages : 195
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Book Description
Out of Hiding: Extremist White Supremacy and How It Can Be Stopped explains how white supremacist extremism endures, the varied forms it takes, its relationship with systemic racism, and what to do about it. The book draws on more than 30 years of extensive data and direct experiences with extremists to describe how white supremacy moved into the spotlight during the first two decades of the 21st century. The argument focuses on three moments between 2008 and today during which white supremacists took opportunities to move from pockets of underground activism to violent protests across the United States. The authors offer a corrective to observers who mischaracterize today’s racial extremism as a new form of ‘alt-right’ conservatism or ‘white nationalism’ emanating from an isolated, poorly educated, and economically disenfranchised online fringe. These misunderstandings reflect the limited attention given to the varied and persistent forms of racial extremism that have long simmered in America and an inability to acknowledge the appeal white supremacist messages can hold for a broad swath of the U.S. population. This volume contributes a longer view than other books to demonstrate that today’s white supremacy is less a unique eruption than a continuation –and an acceleration –of longstanding U.S. white supremacy. This is essential reading for scholars and activists interested in racism, white supremacy, and far-right extremism.
Author: Samuel Cameron
Publisher: Edward Elgar Publishing
ISBN: 1848445970
Category : Psychology
Languages : en
Pages : 201
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Book Description
A very timely treatment of one of mankind s most important topics. Tyler Cowen, George Mason University, US This important and highly original book explores the application of economics to the subject of hate via such diverse topics as war, terrorism, road rage, witchcraft mania, marriage and divorce, and bullying and harassment. As yet there is no overall economic approach to hate; Samuel Cameron pioneers this work by using standard neo-classical economics concepts of the utility-maximizing consumer and the entrepreneur. He examines emotions as a form of personal capital and hate as a form of negative social capital , and investigates the idea of a modular matrix of hatred as the appropriate means of examining the subject. The likely form and scope of future effects of hate on government policy are also discussed. Seeking to explore the dimensions of hate as a commodity from a wider economic perspective, this exceptional book will prove a fascinating read for those with an interest in the economic value of hatred in particular, and the economics of the unusual more generally.
Author:
Publisher: iUniverse
ISBN: 0595289215
Category :
Languages : en
Pages : 176
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Book Description
