Author: Publisher:
ISBN:
Category : Education
Languages : en
Pages : 738
Book Description
Moderator-topics
Author: Timely Topics
Author: Henry Romaine PattengillPublisher:
ISBN:
Category : Michigan
Languages : en
Pages : 920
Book Description
Moderator-topics
Author: Michigan School Moderator
Author: Analyzing and Reporting Focus Group Results
Author: David L. MorganPublisher: SAGE
ISBN: 9780761908166
Category : Social Science
Languages : en
Pages : 164
Book Description
This final volume of the Focus Group Kit offers an overview of important principles guiding focus group research, a systematic and verifiable analysis strategy, and multiple approaches and strategies for analysis.
Moderator's Guide to Eighth-grade Mathematics Lessons
Author: Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 186
Book Description
Secrets of a Master Moderator
Author: Naomi HendersonPublisher: eBook Partnership
ISBN: 0983673934
Category : Consumers
Languages : en
Pages : 466
Book Description
This book spans nearly 35 years of Naomi's experiences as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended groups.There are tools, tips, and techniques for moderators who run the gamut from new to the industry, to those with long years of research experience. It grapples with knotty questions and concerns that affect those working in market research environments. Henderson guides readers through an exploration of the reasons behind the importance of knowing that what counts in life cannot be measured on a scale, teaching them to navigate the territory of the heart below rational logic of the mind. Now in its third edition, Secrets of a Master Moderator, includes a glossary, index, and sample documents to aide any qualitative market researcher sharpen their skills.Praise for Secrets of a Master Moderator:"e;What comes through clearest in her work is Naomi's vast experience as a master moderator, consultant, educator, and presenter. This book distills the advice and wisdom from countless hours on the front lines of practice, deep in the trenches among consumers and clients."e;- Hy Mariampolski, PhD. QualiData Research Inc."e;It is jam-packed with tips, a valuable tool that I wish I had been able to access 20 years ago when I was starting to commission and then conduct qualitative research... The book is a 'how to,' a dictionary, a textbook, and a series of relevant anecdotes about the practice of qualitative research."e;- Nancy Kramarich, Anderson DDB Health & Lifestyle"e;This book is a gem and is likely to become a standard reference on the QRC's bookshelf."e;- Kay Corry Aubrey, Usability Resources, Inc."e;The book is inspired in its composition and content; at times profound and insightful, light and funny in others...It is the 'next best thing' to having Naomi on speed dial!"e;- Miguel Martinez-Baco, ORC International
Qualitative Marketing Research
Author: Publisher: SAGE
ISBN: 9780761963660
Category : Business & Economics
Languages : en
Pages : 260
Book Description
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.
Better Than Before
Author: Gretchen RubinPublisher: Crown
ISBN: 0385348622
Category : Self-Help
Languages : en
Pages : 321
Book Description
NEW YORK TIMES BESTSELLER • The author of The Happiness Project and “a force for real change” (Brené Brown) examines how changing our habits can change our lives. “If anyone can help us stop procrastinating, start exercising, or get organized, it’s Gretchen Rubin. The happiness guru takes a sledgehammer to old-fashioned notions about change.”—Parade Most of us have a habit we’d like to change, and there’s no shortage of expert advice. But as we all know from tough experience, no magic, one-size-fits-all solution exists. It takes work to make a habit, but once that habit is set, we can harness the energy of habits to build happier, stronger, more productive lives. In Better Than Before, acclaimed writer Gretchen Rubin identifies every approach that actually works. She presents a practical, concrete framework to allow readers to understand their habits—and to change them for good. Infused with Rubin’s compelling voice, rigorous research, and easy humor, and packed with vivid stories of lives transformed, Better Than Before explains the (sometimes counterintuitive) core principles of habit formation and answers the most perplexing questions about habits: • Why do we find it tough to create a habit for something we love to do? • How can we keep our healthy habits when we’re surrounded by temptations? • How can we help someone else change a habit? Rubin reveals the true secret to habit change: first, we must know ourselves. When we shape our habits to suit ourselves, we can find success—even if we’ve failed before. Whether you want to eat more healthfully, stop checking devices, or finish a project, the invaluable ideas in Better Than Before will start you working on your own habits—even before you’ve finished the book.
Happier at Home
Author: Gretchen RubinPublisher: Doubleday Canada
ISBN: 0385670834
Category : Self-Help
Languages : en
Pages : 258
Book Description
Tolstoy wrote, "Happy families are all alike; every unhappy family is unhappy in its own way." This is the statement that inspired bestselling author Gretchen Rubin to wonder whether she could foster an even greater happiness in her home. During The Happiness Project, the same questions kept tugging at her. How can I raise happy children? How can I maintain a tender, romantic relationship with my spouse--after fifteen years of marriage? How do I keep my Blackberry from taking over my private life? How can I foster a well-ordered, light-hearted atmosphere in my house, when no one else will lift a finger to cooperate? This book is Gretchen's account of her second journey in pursuit of happiness. Prescriptive, easy-to-follow, and anecdotal, Happier at Home offers readers a way of thinking and being that is positive and life-affirming. With specific examples following the calendar year, an intimate voice, and drawing from science and pop culture, this book will resonate with anyone looking to strengthen the bonds of family.
