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Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522526005
Category : Business & Economics
Languages : en
Pages : 1555
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Book Description
In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522526005
Category : Business & Economics
Languages : en
Pages : 1555
Get Book
Book Description
In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Author: Paul May
Publisher: Cambridge University Press
ISBN: 9780521797566
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
This book provides the context, architectures, case studies, and intelligent analysis that will help you grasp this rapidly emerging subject. With keen insight into the needs of both camps, May explains the technological aspects of mobile commerce to business decision makers and the business models to the technologists who design and build these electronic systems. It is the one book all relevant p arties in a company can read to ensure common understanding. Topics include, devices, technologies, applications, standards, security, and more.
Author: Tim Hayden
Publisher: Pearson Education
ISBN: 0789751542
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
Explains how mobile commerce has transformed consumer behavior and the competitive culture, and offers business strategies for profiting in this environment.
Author: Brian Ernest Mennecke
Publisher: IGI Global
ISBN: 9781931777827
Category : Computers
Languages : en
Pages : 368
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Book Description
"M-commerce (mobile commerce) applications for both individuals and organizations are expected to grow considerably over the next few years. This book addresses issues pertaining to the development, deployment, and use of these applications. Provided is a single source of up-to-date information about mobile commerce, including the technology involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned. The role of m-commerce in the automotive industry, advertising, and the wireless classroom is addressed."
Author: Ee-Peng Lim
Publisher: IGI Global
ISBN: 1591400899
Category : Technology & Engineering
Languages : en
Pages : 324
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Book Description
There is substantial interest in research in developing countries, especially in the use, implementation and development of information technology and systems. Many researchers have been moving toward an understanding of indigenous social and cultural structures and how they influence the use and development of information systems. E-Commerce and Cultural Values addresses these issues and brings together scholars to share their expertise on different aspects of the social side of e-Commerce and information systems and how they impact the cultural values of a society.
Author: June Wei
Publisher: CRC Press
ISBN: 1482264242
Category : Computers
Languages : en
Pages : 503
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Book Description
Mobile commerce transactions continue to soar, driven largely by the ever-increasing adoption and use of smartphones and tablets. The use of this technology gives consumers the flexibility to shop whenever and wherever they want. Mobile Electronic Commerce: Foundations, Development, and Applications addresses the role of industry, academia, scientists, engineers, professionals, and students in developing innovative new mobile commerce technologies and systems to further improve the consumer experience. It also discusses the impact of mobile commerce on society, economics, culture, organizations, government, industry, and our daily lives. This book brings together experts from multiple disciplines in industry and academia to stimulate new thinking in the development and application of mobile commerce technology. The book covers important mobile commerce topics, such as critical infrastructure management, mobile security issues, new applications and services, emerging development architectures, mobile business solutions, and future research opportunities. In addition to its multidisciplinary approach, the book also provides a cross-cultural approach intended to overcome cultural barriers and accelerate mobile commerce advancement in the global economy. Authors and researchers from around the world discuss a broad spectrum of methods, tools, and guidelines for designing mobile commerce systems and services in different cultures.
Author: Khosrow-Pour, D.B.A., Mehdi
Publisher: IGI Global
ISBN: 1591408008
Category : Business & Economics
Languages : en
Pages : 1350
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Book Description
[Administration (référence électronique)].
Author: Paul Skeldon
Publisher: Crimson Publishing
ISBN: 1780590954
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Mobile commerce is rapidly changing how businesses interact and sell. This book reveals how to master m-commerce, from global markets and trends to selling and marketing through m-commerce. Plus real life case studies and advice about how to integrate m-commerce into a multichannel business strategy.
Author: P. Candace Deans
Publisher: IGI Global
ISBN: 1591402409
Category : Computers
Languages : en
Pages : 263
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Book Description
E-Commerce and M-Commerce Technologies explores the emerging area of mobile commerce. The chapters in this book look specifically at the development of emerging technologies and their application in Internet commerce. From E-business to mobile database developments, this book offers a compilation of readings that are useful to individuals and organizations in the academic study and research surrounding mobile commerce as well as in the practical application of these technologies.
Author: Nansi Shi
Publisher: IGI Global
ISBN: 9781591402121
Category : Computers
Languages : en
Pages : 298
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Book Description
Mobile commerce is based on the rapidly growing applications of wireless technologies and mobile communications. This study collects holistic perspectives to explore strategic considerations regarding potential opportunities and issues in mobile commerce.
