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Author: Maurizio Gotti
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
ISBN: 9783034340489
Category :
Languages : en
Pages : 382
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Book Description
This book approaches metaphor in specialised discourses, covering various fields. The studies presented in the book adopt different research frameworks, ranging from pragmatics to conceptual metaphor theory, among others. The book is divided into three Sections that analyse major specialised discourses where metaphor is frequently found and the role that metaphor plays in these discourses. The first Section approaches the discourse of Business and Economics from different perspectives. The second Section addresses the use of metaphor in politics, diplomacy and law. Finally, Section three covers the use of metaphors in other specialised discourses such as marine, fashion, gender or health.
Author: Maurizio Gotti
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
ISBN: 9783034340489
Category :
Languages : en
Pages : 382
Get Book
Book Description
This book approaches metaphor in specialised discourses, covering various fields. The studies presented in the book adopt different research frameworks, ranging from pragmatics to conceptual metaphor theory, among others. The book is divided into three Sections that analyse major specialised discourses where metaphor is frequently found and the role that metaphor plays in these discourses. The first Section approaches the discourse of Business and Economics from different perspectives. The second Section addresses the use of metaphor in politics, diplomacy and law. Finally, Section three covers the use of metaphors in other specialised discourses such as marine, fashion, gender or health.
Author: John Flowerdew
Publisher: Peter Lang
ISBN: 9783039111787
Category : Foreign Language Study
Languages : en
Pages : 308
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Book Description
This book analyses the various features of specialized discourse in order to assess its degree of specificity and diversification, as compared to general language. Prior to any analysis of such traits, the notion of specialized discourse and its distinctive properties are clarified, also as compared to other features frequently occurring in specialized texts which cannot be considered distinctive. The presence of such properties are accounted for not only in linguistic but also in pragmatic terms since the approach is interpretative rather tan merely descriptive. The complexity of this discourse calls for a multidimensional analysis, covering both lexis and morpho-syntax as well as textual patterning. Some lexical aspects, morphosyntactic features and textual genres are also examined from a diachronic perspective, thus showing how various conventions concerning specialized discourse have developed over the last few centuries.
Author: Honesto Herrera-Soler
Publisher: Walter de Gruyter
ISBN: 3110274582
Category : Language Arts & Disciplines
Languages : en
Pages : 338
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Book Description
While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese). The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness. The book is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others.
Author: J. Berenike Herrmann
Publisher: John Benjamins Publishing Company
ISBN: 9027267847
Category : Language Arts & Disciplines
Languages : en
Pages : 319
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Book Description
Metaphor in Specialist Discourse presents multiple perspectives on metaphor use in specialist and popularized discourse contexts. Using genre and register as starting parameters for deeper exploration, and pushing the boundaries further to open up new areas and possibilities, ten independent articles investigate metaphor use across a range of specialist domains of discourse, such as biology research articles, psychological counseling, soccer commentaries, workfloor communication, and penal policy documents. Framed by two theoretical chapters, the book is a contribution to the study of metaphor use in distinct discourse settings that will be of value to linguists and metaphor scholars of different persuasions, graduate students of linguistics and related disciplines, and practitioners of specialized areas with an interest in (verbal or gestural) language use in their areas of expertise. It shows that aspects of discourse variation are the beginning of, not an afterthought to, accurate empirical metaphor studies.
Author: Inesa Šeškauskienė
Publisher: Cambridge Scholars Publishing
ISBN: 152757864X
Category : Language Arts & Disciplines
Languages : en
Pages : 260
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Book Description
This book explores different aspects of metaphoricity in legal discourse, from court proceedings and written institutionalised texts to judges’ argumentation and in spoken records, among others. It brings together linguists and law professionals from six different countries to investigate metaphor as a conceptual phenomenon accessible through language and, more specifically, through actual linguistic contexts of use.
Author: Alejandro Curado Fuentes
Publisher: Cambridge Scholars Publishing
ISBN: 144380715X
Category : Education
Languages : en
Pages : 130
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Book Description
Approaches to Specialised Discourse in Higher Education and Professional Contexts brings together a number of studies by various authors in the common field of languages for specific purposes (LSP). This area faces a major challenging need to work with both specialised content and language, a complex combination which can be discouraging to many a language teacher from a traditional philological background. In the introduction to this volume, Dr. Martin Hewings asks how these teachers, as mere onlookers on specialist areas in higher education and the professions, are successfully to teach students communication skills. The answer is most probably contained in no single approach or scope, but rather in a multiple probing of methods aimed at the empirical observation and analysis of language use in the specific contexts in which they are housed. The studies presented herein illustrate such a multi-fold scenario, analysing and sharing significant findings on discourse across academic disciplines and professional areas. The authors not only evince the importance of the various methodologies adopted, but also, in their role as teachers and researchers, demonstrate the significance of working as integrated members in the fields they teach. Clearly reflected in this volume is the natural adaptation of LSP research, pushing beyond theory, to filter into classroom developments and professional interactions. The fact that these papers have been selected from the fourth conference by the European Association of Languages for Specific Purposes (AELFE), held in Spain (October, 2005), indicates that the LSP community tends to look into the blend of practice and research as a key exponent for successful learning integration. Because the linguist is also the LSP practitioner, or vice versa, the enquiries that conduct these chapters are commonly addressed, either implicitly or openly, by students and teachers alike. For readers who would like to learn or know more about communicative strategies and methodological approaches in different specialisms, this book may be a valuable resource.
Author: Ignasi Navarro i Ferrando
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110625970
Category : Language Arts & Disciplines
Languages : en
Pages : 250
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Book Description
This volume takes up the challenge of surveying the present state of a variety of approaches to the identification, analysis and interpretation of metaphor across communication channels, situational contexts, genres and social spheres. It reflects three foremost trends of present metaphor research, namely the communicative approach, the cognitive modelling approach and the multimodality approach. These trends are considered as areas of research emerging on the ground of the Conceptual Metaphor Theory, initiated by Lakoff. The book intends to show their concomitances as well as mark their diversifying paths. The aim is to bring about and make apparent the many connections among assumingly different trends stemming from CMT. Whereas discrepancies between communicative and conceptual perspectives might seem irredeemable, the book emphasizes and claims that the background framework of CMT provides a solid foundation for collaboration and mutual influence. Consequently, the analysis of metaphor usage in context may provide insights for cognitive modelling proposals. The analysis of cognitive configuration of conceptual domains may, in turn, illuminate our understanding of communicative decisions in discourse. The integration of multimodal metaphor analysis puts forward the idea that diverse modal manifestations of metaphor reveal the symbiosis between communicative and cognitive stances. The various subject areas and methodologies illuminate the scene of current research in the field. The poignant contributions open far reaching avenues into the realm of human thought and discourse.
Author: V. Koller
Publisher: Springer
ISBN: 0230511287
Category : Language Arts & Disciplines
Languages : en
Pages : 244
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Book Description
This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.
Author: Maurizio Gotti
Publisher: Peter Lang
ISBN: 9783039117321
Category : Foreign Language Study
Languages : en
Pages : 252
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Book Description
Maurizio Gotti analyses the various features of specialized discourse in order to assess its degree of specificity and diversification, as compared to general language. Prior to any analysis of such traits, the notion of specialized discourse and its distinctive properties are clarified.
Author: Antonella Luporini
Publisher:
ISBN: 9788825524680
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
