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Author: Brian Reich
Publisher: John Wiley & Sons
ISBN: 9780470225820
Category : Business & Economics
Languages : en
Pages : 255
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Book Description
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matter whether you’re in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides.
Author: Brian Reich
Publisher: John Wiley & Sons
ISBN: 9780470225820
Category : Business & Economics
Languages : en
Pages : 255
Get Book
Book Description
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matter whether you’re in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides.
Author: Nicole Matejic
Publisher: John Wiley & Sons
ISBN: 0730322270
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one—and by understanding and influencing your audience with military precision. This original, engaging, and informative text with case studies from the coalface offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and influence in your communications strategies. Social media has established itself as a critical part of any external communications strategy—but the very nature of social media leads to crises that organisations are not always prepared to face. To execute an effective social media strategy, you need to build influence, while leveraging the data that supports a targeted approach. This innovative guide focuses on how to create a holistic social media strategy, and how to defend your organization from social media crisis. Develop a risk management strategy that protects your social media interactions around the clock Avoid common mistakes by reading case studies of business faux pas—and learning exactly what not to do in a crisis Cultivate influence both in the boardroom and on the information battlefield by defining your story and knowing your audience segments Leverage digital interactivity features to enrich the content in the book Social Media Rules of Engagement is an integral resource to guide your social strategy toward success.
Author: Michael Procopio
Publisher: Happy About
ISBN: 1607731134
Category : Business & Economics
Languages : en
Pages : 153
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Book Description
Social media practitioners share their combined 20 years of hands-on social media experience explaining to best leverage social media for a business.
Author: Barry Leonard
Publisher: DIANE Publishing
ISBN: 1437939600
Category : Social Science
Languages : en
Pages : 13
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Book Description
This revised DoD policy establishes procedures with respect to media visits to Naval Station Guantanamo Bay, Cuba, (GTMO) and the media coverage of military commission proceedings. DoD will facilitate media access to the maximum extent possible, in an effort to encourage open reporting and promote transparency, consistent with the Military Commissions Act and accompanying rules and regulations, and the need to protect operational and national security, and comply with international treaty obligations. They are also designed to provide guidance to news media representatives concerning what info. will be deemed to be ¿protected info.¿ for purposes of these ground rules. This is a print on demand publication.
Author:
Publisher: DIANE Publishing
ISBN: 1428914145
Category :
Languages : en
Pages : 49
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Book Description
Author: United States. Congress. Senate. Committee on Governmental Affairs
Publisher:
ISBN:
Category : Government and the press
Languages : en
Pages : 798
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Book Description
Author: Amy Jo Martin
Publisher: John Wiley & Sons
ISBN: 1118442288
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.
Author: Mathieu Deflem
Publisher: Emerald Group Publishing
ISBN: 1800717318
Category : Computers
Languages : en
Pages : 214
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Book Description
For its breadth and depth of research, this is an essential text for researchers and students of, sociology, law, criminology, and criminal justice. Everything from traditional mass media, to increasingly important social networking sites are explored to understand issues around free speech and censorship, in the modern day.
Author: Ilana Redstone
Publisher: Oxford University Press
ISBN: 0190078073
Category : Social Science
Languages : en
Pages : 272
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Book Description
Open inquiry and engagement with a diverse range of views are long-cherished and central tenets of higher education and are pivotal to innovation and knowledge creation. Yet, free inquiry on American campuses is hampered by a climate that constrains teaching, research, and overall discourse. In Unassailable Ideas, Ilana Redstone and John Villasenor examine the dominant belief system on American campuses, its uncompromising enforcement through social media, and the consequences for higher education. They argue that two trends in particular--the emergent role of social media in limiting academic research and knowledge discovery and a campus culture increasingly intolerant to diverse views and open inquiry--are fundamentally reshaping higher education. Redstone and Villasenor further identify and explain how three well-intentioned unwritten rules regarding identity define the current campus climate. They present myriad case studies illustrating the resulting impact on education, knowledge creation-and, increasingly the world beyond campus. They also provide a set of recommendations to build a new campus climate that would be more tolerant toward diverse perspectives and open inquiry. An insightful analysis of the current state of academia, Unassailable Ideas highlights an environment in higher education that forecloses entire lines of research, entire discussions, and entire ways of conducting classroom teaching.
Author:
Publisher:
ISBN:
Category : Broadcasting
Languages : en
Pages : 1848
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Book Description
