Maximizing LinkedIn for Sales and Social Media Marketing: an Unofficial, Practical Guide to Selling and Developing B2B Business on LinkedIn PDF Download
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Author: Neal Schaffer
Publisher: Neal Schaffer
ISBN: 1456604619
Category : Business & Economics
Languages : en
Pages : 259
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Book Description
Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities. After reading this book you'll learn how to master the Linkedin platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, become an industry thought leader by establishing your own community within the lucrative Linkedin demographic, set up your Linkedin Companies Page to improve your reputation--and drive more traffic to your website, and optimize your Linkedin presence as part of your social media optimization efforts. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.
Author: Neal Schaffer
Publisher: Neal Schaffer
ISBN: 1456604619
Category : Business & Economics
Languages : en
Pages : 259
Get Book
Book Description
Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities. After reading this book you'll learn how to master the Linkedin platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, become an industry thought leader by establishing your own community within the lucrative Linkedin demographic, set up your Linkedin Companies Page to improve your reputation--and drive more traffic to your website, and optimize your Linkedin presence as part of your social media optimization efforts. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.
Author: Art Sobczak
Publisher: John Wiley & Sons
ISBN: 1118637518
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
Proven techniques to master the art of the cold call Cold calling is not only one of the fastest and most profitable ways to initiate a new sales contact and build business; it's also one of the most dreaded—for the salesperson and the recipient. Smart Calling has the solution: Art Sobczak's proven, never-experience-rejection-again system. Now in an updated 2nd Edition, it offers even smarter tips and techniques for prospecting new business while minimizing fear and rejection. While other books on cold calling dispense long-perpetuated myths such "prospecting is a numbers game," and salespeople need to "love rejection," this book will empower readers to take action, call prospects, and get a yes every time. Updated information reflects changes and advances in the information gathering that comprises the "smart" part of the calling Further enhances the value and credibility of the book by including more actual examples and success stories from readers and users of the first version Author Art Sobczak's monthly Prospecting and Selling Report newsletter (the longest-running publication of its type) reaches 15,000 readers, and Smart Calling continues to rank in the Top 20 in the Sales books category on amazon.com and has sold over 20,000 copies Conquer your fears and master the art of the cold calling through the genius of Smart Calling, 2nd Edition.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466686154
Category : Social Science
Languages : en
Pages : 2298
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Book Description
In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.
Author: Yeoh, William
Publisher: IGI Global
ISBN: 1466648937
Category : Business & Economics
Languages : en
Pages : 478
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Book Description
Business intelligence initiatives have been dominating the technology priority list of many organizations. However, the lack of effective information quality and governance strategies and policies has been meeting these initiatives with some challenges. Information Quality and Governance for Business Intelligence presents the latest exchange of academic research on all aspects of practicing and managing information using a multidisciplinary approach that examines its quality for organizational growth. This book is an essential reference tool for researchers, practitioners, and university students specializing in business intelligence, information quality, and information systems.
Author: Mupepi, Mambo
Publisher: IGI Global
ISBN: 1522573917
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Organizations today need to continually implement new strategies that increase the sustainability and competitiveness of a business. By sharing experiences in a collaborative environment where the collective experience of its membership can lead to the design and implementation of new technology and product improvement, a company can differentiate itself to successfully compete in the business realm. Strategic Collaborative Innovations in Organizational Systems is a collection of research on the methods and applications of collaborative strategies in advancing the efficiency and effectiveness of a firm. Highlighting a range of topics including organizational design, productivity strategies, and workforce diversity, this book is ideally designed for academicians, business managers, entrepreneurs, human resources managers, researchers, graduate students, and scholars seeking current research on business and competitive strategies within a collaborative and organizational context.
Author: Khosrow-Pour, Mehdi
Publisher: IGI Global
ISBN: 1466658894
Category : Computers
Languages : en
Pages : 10384
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Book Description
"This 10-volume compilation of authoritative, research-based articles contributed by thousands of researchers and experts from all over the world emphasized modern issues and the presentation of potential opportunities, prospective solutions, and future directions in the field of information science and technology"--Provided by publisher.
Author: Daniel Disney
Publisher: John Wiley & Sons
ISBN: 1119787890
Category : Business & Economics
Languages : en
Pages : 381
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Book Description
Become a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to: Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles And so much more! The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.
Author: K.M Shrivastava
Publisher: Sterling Publishers Pvt. Ltd
ISBN: 8120792092
Category : Business & Economics
Languages : en
Pages :
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Book Description
"Social media is everywhere you go and it is here to stay! But are you ready for it? Social media is a powerful means to achieve success in your businesses. But, like all communication mediums, social media has attributes that need to be tapped in specific and relevant situations. It can help you build a reputation and it is useful in crisis communication. But, at the same time, if you don’t know what you are doing it can be a waste of time and can create a crisis situation too. Businesses, news organisations and governments have started developing social-media policies and guidelines for its proper use. This book attempts to put together varied aspects of social media, focusing on its tremendous potential for the growth of a business and its appropriate and legal use. With real-world examples of guiding principles of big companies, and an in-depth coverage of the most-happening social networks, this is a great read for business leaders, policy makers and, of course, students of communication. "
Author:
Publisher: Matteo Romano
ISBN:
Category : Business & Economics
Languages : en
Pages : 142
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Book Description
LinkedIn is the best platform on earth to find targeted business (B2B) customers and to generate sales. As a Marketing Consultant, I hear entrepreneurs saying “LinkedIn doesn’t work”. If you’re one of them, PLEASE get this book. BUT, If you’re looking forward to hearing something NEW and that comes from REAL LIFE EXPERIENCE, then you should get it NOW. Why? Because inside you will learn my personal B2B Lead Generation strategy that has allowed me to convert 15% of the people I contact with LinkedIn into potential customers! LinkedIn for Business - The 15% Conversion Rate Marketing & Lead Generation Strategy for B2B sales will help you: - APPLYING THE 15% CONVERSION RATE LEAD GENERATION STRATEGY: I will explain to you in detail the strategy that I have personally developed to convert 15% of the people contacted into new leads with my LinkedIn marketing strategy to generate sales. I will provide you with the specific funnel that I have used, and a series of message templates that have helped me during these years - MAKING USE OF LINKEDIN ADS AND GROUPS TO GENERATE BUSINESS OPPORTUNITIES: I will guide you in creating successful LinkedIn ads campaigns and make the best use of your professional LinkedIn page and your LinkedIn group - USING THE STRAIGHT LINE METHODOLOGY TO SELL MORE: I will explain how to conclude more business negotiations through the Straight Line methodology invented by Jordan Belfort - POSITIONING YOURSELF AS THE INDUSTRY LEADER: I will guide you in attracting business opportunities passively through concrete LinkedIn marketing skills - IDENTIFYING YOUR IDEAL B2B CUSTOMER: I will help you identify who your ideal B2B customers are, to understand their behaviour and to use LinkedIn marketing to reach them effectively - AUTOMATE YOUR LEAD GENERATION STRATEGY WITH ROBOTIC PROCESS AUTOMATION: I will explain to you how to use Robotic Process Automation to spend even less time in generating new business opportunities and ensure that you can focus on what is most important, that are, sales. If you’re willing to generate thousands of B2B leads and sales through LinkedIn Marketing, this book is for you! Best Matteo Romano
Author: Neal Schaffer
Publisher: Neal Schaffer
ISBN: 1439247056
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
An informative and comprehensive guide to maximize the social networking potential of LinkedIn by utilizing the powers of Windmill Networking and leveraging online social and business connections.
