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Author: Derrick Kinney
Publisher: John Wiley & Sons
ISBN: 9780471482567
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Praise for Master the Media to Attract Your Ideal Clients "This book is a marketing masterpiece. It should be required reading for all financial professionals." -Janine Wertheim, Chief Marketing Officer Securities America, Inc. "Marketing is the lifeblood of any practice. The media is the most effective and cost-efficient way to market. Unfortunately, most practitioners only dream of media attention. No more-Derrick Kinney delivers on his promise to help you 'master the media.'" -Harold Evensky, CFP author, Wealth Management "This fast-moving, practical book gives you a step-by-step process to multiply your results and dramatically increase your exposure and name recognition. A classic!" -Brian Tracy, President, Brian Tracy International author, Create Your Own Future "Kinney offers an easy and effective 'how-to' approach for financial producers to gain recognition and credibility by becoming media sources. If you want to take your business to the next level, this book can help you get there." -Gail S. Waisanen, CLU, Editor, Life Insurance Selling "Derrick Kinney has built an effective marketing system that every advisor can use to help grow their business and attract more profitable clients." -John J. Bowen Jr., CEO, CEG Worldwide, LLC columnist for Financial Planning
Author: Derrick Kinney
Publisher: John Wiley & Sons
ISBN: 9780471482567
Category : Business & Economics
Languages : en
Pages : 264
Get Book
Book Description
Praise for Master the Media to Attract Your Ideal Clients "This book is a marketing masterpiece. It should be required reading for all financial professionals." -Janine Wertheim, Chief Marketing Officer Securities America, Inc. "Marketing is the lifeblood of any practice. The media is the most effective and cost-efficient way to market. Unfortunately, most practitioners only dream of media attention. No more-Derrick Kinney delivers on his promise to help you 'master the media.'" -Harold Evensky, CFP author, Wealth Management "This fast-moving, practical book gives you a step-by-step process to multiply your results and dramatically increase your exposure and name recognition. A classic!" -Brian Tracy, President, Brian Tracy International author, Create Your Own Future "Kinney offers an easy and effective 'how-to' approach for financial producers to gain recognition and credibility by becoming media sources. If you want to take your business to the next level, this book can help you get there." -Gail S. Waisanen, CLU, Editor, Life Insurance Selling "Derrick Kinney has built an effective marketing system that every advisor can use to help grow their business and attract more profitable clients." -John J. Bowen Jr., CEO, CEG Worldwide, LLC columnist for Financial Planning
Author: Carla McNeil
Publisher:
ISBN: 9780994728500
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
THIS BOOK CAN SAVE YOU HUNDREDS OF HOURS AND THOUSANDS OF DOLLARS! This book will change the way you think about your business, from how you approach new clients to how you talk to yourself about you and your business. Carla McNeil and Nilofer invited 13 heart-centered, successful marketers to the Best Client Seminar to present their stories, strategies and best practices. They invited folks whose businesses focus on spirituality and wellness such as Amethyst Wyldfyre, the Empress of Empowerment to Jeff Herring, the King of Article Marketing, an expert at content creation and other marketing strategies. Carla and Nilofer asked each presenter one question: What is the unique transformation you want to offer our audience? Although the answers vary wildly depending on the personalities and expertise of the individual presenters, all agree on three factors. They are each explained in the book. You've seen books like this before and wonder... Will each author really reveal his or her secrets? Will there truly be something I can use to create a more lucrative business? Did Gary Douglas really reveal what I need to ask to have my business grow exponentially? PJ VanHulle has an unusual practice called "zing clunk test," will it work for me? Do I struggle with the question "Can I be a heart-centred person and a successful entrepreneur?" Or is this a contradiction? Does Craig Duswalt really show me how I can write a book myself? Will Tracey Fieber's strategy to "Inspire clients to say yes," really work for me? Many heart-centred entrepreneurs don't charge enough for their products and services to break even. Give too much away. Feel uncomfortable marketing and selling. Believe that being heart-centred is all about loving and giving. And making money is just about "taking." All of these business owners are here to tell you that's just not true! ABOUT THE AUTHORS This book began with the dream of Carla McNeil and Nilofer Safdar to prove that heart-centred marketing isn't a contradiction. And to show both concrete marketing strategies and what they call the "inner game"-those limiting beliefs that keep you stuck. They started talking to each other via social media outside the course. They just had this connection between them and spent almost a year together where they did mastermind calls with each other, supporting each other through their business and that was really fun. There was always this idea to create an event together. Nilofer had been creating tele-summits for about 3 years. She loved doing tele-summits, learned a lot and did a great job. Creating a tele-summit with together with Carla was a natural extension of that experience. Nilofer had been learning marketing, and really wanted to create a tele-summit on sales and marketing. It was challenging to decide what they were going to do together because when they first met; through the online course we had very different areas of expertise and business models. Carla was just starting to build a social media business and Nilofer was developing her business in healing, motivation, self-help and empowerment. In the beginning it appeared to be a real challenge to connect the dots between what they could do together. The tele summit and resulting book brought it all together.
Author: Mary Morrissey
Publisher: Waterside Pub
ISBN: 9781939116741
Category : Self-Help
Languages : en
Pages : 192
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Book Description
BRAVE THINKING is the culmination of more than 40 years of study, and 30 years of teaching this technology of transformation. People struggle with relationships. They struggle with money. They struggle with health. I’ve been coaching first as a minister, then for the last decade as a trainer outside the church world. But teaching, studying, and working in this laboratory called life. I’ve been both a student, and I’ve been a trainer in this laboratory, helping people unlock what it is they would love to have, be, do, give in their life. And helping them understand their capacity to do this. To use brave thinking and tap into the field of infinite possibility, potentiality, and work with a particular dream vision for their lives, so they can begin to see the pattern. Because once you see the pattern of how thoughts become things and how you can take what looks like very little and translate it into something much more – it’s as different as moving from simple addition to squaring in math. When you are working with simple addition, the only way to get to 25 is you must amass 25 ones. When you learn to multiply you find that you only need two 5’s to get to that same result. It takes way less effort and you have way more results. And when you move up the ladder of awareness a little bit further, you see you only need one 5. Brave Thinking will help people recognize that they have everything they need to live a life they love living, and a life that really has meaning and purpose and substance and significance. And I know how to do that. I know how to help them. BRAVE THINKING provides the code to a very different kind of thinking. Either one opens the doors to a potential that is something we are in love with, or something we fear. The purpose of this book is to provide very concrete direct clear simple understandings. Such as the world was flat or other kinds of commonplace thinking and help them recognize how much of that has governed their lives or the lives of people they know. It will show examples of people who dared to think beyond the boundaries of ordinary thinking and who dared to learn a new system of thinking. Rather than being condition based in a way of living life, they began to live a life that is vision-driven. And they came from a vision rather than living from circumstance. Most people think that when the circumstances change, ¡§then I can make a new decision, “then I can have something” “then I can be something,” “then I can do something.” What if it’s just the opposite? When you watch your television, and there are other common examples we’ll use, when you turn on a TV, the picture you are seeing comes from the frequency that your tuner is tuned to. And when you go to a movie theater, the dancing images on the screen are simply reflections of the light passing through the film that’s held before the projector.
Author: Derrick Kinney
Publisher: Simon and Schuster
ISBN: 1510772928
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
WALL STREET JOURNAL and USA TODAY NATIONAL BESTSELLER! Do you feel like you deserve to make more money? In Good Money Revolution, you'll learn to make more money, live the life you deserve, and change the world, too. Derrick Kinney is the fresh financial voice to guide you there. This book gives you a shame-free, simple success plan for your money—without cutting out your favorite latte! You hate debt and worked hard paying it down. Now you wonder, What’s next? As you worry about the future, you can’t afford to get it wrong and need a financial plan that fits your unique goals and dreams. You want to make more money and make the world better, but you don’t have a clue where to start. You should have a bigger paycheck, enjoy real financial freedom, and live the life you’ve always wanted. If you’re not making the money you deserve, and you’re not making the impact on the world you’ve always wanted, there’s a better way for your money today. Money is good and you should have more of it. But not for the reasons you might think. Here’s a secret: lots of money won’t make you happy—until you add meaning to your money. When you connect your cash to a cause, your money to a movement, and your profits to a purpose you love, you will make more money and create a life full of meaning and purpose. In Good Money Revolution, you’ll discover: The secret to making more money—your Generosity Purpose 5 money mindsets keeping you from cash How to teach your money to make you money—and use it for good The 3 Levers of Money: Save More, Crush Your Debt, and Earn More How to transform your business and create a raving customer base Don't just make money. Make Good Money. This book will show you how. Welcome to the Good Money Revolution.
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 854
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Book Description
Author: Jill Celeste
Publisher: Highlander Press
ISBN: 9781734376494
Category :
Languages : en
Pages : 104
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Book Description
You've hung out your shingle "open for business," but hear crickets. Where are your clients?You're an intelligent, confident woman-running a business shouldn't be so difficult! Doubts creep in, and you begin to wonder, "Did I make a mistake?"No! You didn't. You need a practical and easily implemented marketing strategy-and someone to guide you, to cheer you on, to stop you from quitting. That's where That First Client comes in. In this book, Jill Celeste will teach you how to identify your ideal client, contact sales prospects, ask for referrals, create a follow-up process, and use networking, speaking, and social media to attract clients. And all without overwhelm!Filled with practical exercises and tried-and-true marketing methods, That First Client is the answer to your question: How do I get that first client? With this book in hand, you're about to find out.
Author: Cynthia Trevino
Publisher:
ISBN: 9780990825296
Category :
Languages : en
Pages :
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Book Description
Do you avoid marketing your business because it makes you feel salesy? Have you tried a lot of marketing strategies only to find they don't work for you? Are you ready to finally master how to market your business with ease?You're not alone! Many women entrepreneurs would rather have a root canal than market themselves.Marketing successfully and authentically requires a deep understanding of your value and your perfect clients' pains, struggles, and dreams. You want to talk to your clients so they listen.She Markets is your step-by-step guide to attracting clients effectively and naturally.Inside, you'll discover how to:"Reframe your Marketing Mindset so you feel comfortable attracting clients"Tap into your clients' pain points and create content specifically for them"Speak your clients' language so they realize you 'get' them"Craft emotional, compelling headlines that capture their attention"Put the 90-Day Client Connection Plan to work sharing your message, your expertise, and your content"Use our structure, checklists, examples, and exercises to reach and impact more of your perfect clients¿And much, much more!You possess unique, hard-won skills, talents, and expertise. Your clients need your help, training, and leadership. They're waiting for you. She Markets makes it easy for your clients to find you.
Author: Christina Hamlett
Publisher: Outskirts Press
ISBN: 9781432786496
Category :
Languages : en
Pages : 286
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Book Description
Attracting - and maximizing - great PR opportunities for you, your idea and your organization is as much an art as it is a science if you want to sparkle in the spotlight. In this must-have book covering all aspects of todays media relations, over 20 industry experts offer been there/done that tips, resources and guidelines on how to: ?Çó Make influential connections ?Çó Become sound-bite savvy ?Çó Endear yourself to reporters ?Çó Survive awkward moments ?Çó Use social media wisely ?Çó Manage a cost-effective campaign Looking for that portal to media magic? Its right here in your hands.Learn more, enjoy guest blogs and join the conversation at http://www.mediamagnetism.org.
Author:
Publisher: jideon francisco marques
ISBN:
Category : Business & Economics
Languages : en
Pages : 166
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Book Description
INTRODUCTION There comes a time when the elastic snaps. When you push yourself to breaking point, and everything crashes down. My breaking point came on a gloomy Monday morning commute in 2015. Sitting in my car, waiting for the lights to change, I looked at two guys in their cars on either side of me. They looked as miserable as I felt. At that moment, I burst into tears. “What the fuck was I doing with my life?” I was unhappy in my personal life and hated my job. I couldn’t see a way out. I was too invested in my career; too old to start again. Looking back, I didn’t know jack shit about building a fitness business. Corporate marketing is one thing. Doing everything from scratch alone in a different industry is another. I didn’t have a creative agency or a multimillion-pound budget. All I had was a Personal Trainer certificate and the ironparadisefitness.com domain name. Nevertheless, I started building my online empire. Or, as I now refer to it, pissing in the wind for two years. I would write lousy articles, post selfies, and wonder why clients weren’t beating down my virtual door. Desperate to carve a way out of corporate life, I vowed not to quit. My business was my obsession. Going out, meeting friends, and taking a break were a rarity. I thought it was the only way to be successful. I became a hermit. A recluse. Like the creepy guy kids fear in horror movies. “That’s Old Man Mitchell from No. 29. He never leaves the house.” “Some say he only goes outside to dispose of the dead bodies.” I wasn’t that bad, but my social life went on ice. I studied nutrition and learned the intricacies of exercise mechanics. I read books and invested in courses on social media, copywriting, and web design. Iron Paradise Fitness had consumed my entire life, and I loved it. It was the fire in my belly I’d been missing. The passion I needed. Although, it did make for awkward conversations on Tinder dates. “What do you like to do in your spare time?” The innocent question would come. “Well, I’m building my own business right now, so that’s my main focus.” “Ah, cool. But what do you like to do for fun?” “Work on my business.” “Yeah, but what about when you’re not doing that?” “I’m either working on my business, thinking about working on my business, or eating.” “Oh!…”
Author: Gavin Turner
Publisher: Erwin Ronel Cruz
ISBN:
Category : Business & Economics
Languages : en
Pages : 136
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Book Description
If you want to create content like BuzzFeed that turns a simple click into a money making sale for your business, then keep reading... Did you know, in just the first 60 seconds of your day... -87,500 tweets are posted on Twitter -3.8 Million Google searches are typed -1 Million people are logging into Facebook That ́s how big content is being consumed each minute every single day of people ́s lives. As the saying goes: "Content is King." Now the big question is how can you leverage content to make people buy from you? This is where the newest marketing approach known as Content Marketing comes in. Content Marketing uses strategic planning and posting content that sells and engages your audience which spells the difference between customer retention and missed sales. All you need to know is how to shoot your message like an arrow that your audience can ́t take off their chest. Gary Vee breaks it down: "You need to spend all of your time and energy on creating something that actually brings value to the people you're asking for money!" According to Pew Research, 77% of US Adults go online daily. This means you can reach 77% of a whole nation in one day... if you know how. It is time to discover the right roadmap to present your content and get the exposure you need to turn even a farmers shop into a worldwide company like Whole Foods Market. Author Gavin Turner knows what your audience wants and soon you will, too. In this complete step-by-step guide, Content Marketing: Proven Strategies to Attract an Engaged Audience Online with Great Content and Social Media to Win More Customers, Build your Brand and Boost your Business, you will discover: -Successful online content marketing strategies that big AAA companies use everyday -How one simple marketing step can rally your audience behind your mission and vision -Shortcuts to becoming an expert who can write content that sells and persuades -Quick start action steps that will instantly improve your content marketing results -The one concept you have to master to create more shares and likes than any other -Easy-to-implement step by step processes to keep you in control of your online footprint -Roadmaps and guidelines to building winning content marketing plans that no one else will ever tell you ...and much, much more! Added BONUSES: - Bonus 1: Includes a Bonus Chapter on how to create an effective 2-way marketing combination to leave all competitors behind - Bonus 2: Book preview on how to effectively promote your content on online platforms being used by more than 3 billion people Whether your business is small or big, a start-up or an established venture, the strategies contained in this book will make your companies name stick in everyone's head. Content marketing is the only marketing type for everyone. All it requires is your personal DNA, passion and a message to share. Scroll up and click the "Buy Now" button to instantly increase your sales by choosing the right content for your customer.
