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Author: Andrés Aljure
Publisher: Editorial UOC
ISBN: 8490644152
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
Toda organización, sea pública, privada, mixta u ONG, requiere de la interacción con “públicos” de diferente índole para lograr sus objetivos. Esa interacción es en esencia un proceso permanente de comunicación que, como tal, requiere ser gestionado. La forma de estructurar dicha gestión con lógica, coherencia, propósito y efectividad es a través del diseño, la elaboración y la implementación de planes estratégicos de comunicación (PEC). Este libro ofrece una completa contextualización del para qué gestionar la comunicación, así como consideraciones, ejemplos y recomendaciones de orden técnico y gerencial para hacerlo. A través de este, también se accede a un método concreto y estructurado que, descrito paso a paso, de manera práctica y específica, provee herramientas plenamente aplicables y presenta lo que usted debe tener en cuenta para diseñar y elaborar un PEC de forma apropiada.
Author: Andrés Aljure
Publisher: Editorial UOC
ISBN: 8490644152
Category : Business & Economics
Languages : en
Pages : 266
Get Book
Book Description
Toda organización, sea pública, privada, mixta u ONG, requiere de la interacción con “públicos” de diferente índole para lograr sus objetivos. Esa interacción es en esencia un proceso permanente de comunicación que, como tal, requiere ser gestionado. La forma de estructurar dicha gestión con lógica, coherencia, propósito y efectividad es a través del diseño, la elaboración y la implementación de planes estratégicos de comunicación (PEC). Este libro ofrece una completa contextualización del para qué gestionar la comunicación, así como consideraciones, ejemplos y recomendaciones de orden técnico y gerencial para hacerlo. A través de este, también se accede a un método concreto y estructurado que, descrito paso a paso, de manera práctica y específica, provee herramientas plenamente aplicables y presenta lo que usted debe tener en cuenta para diseñar y elaborar un PEC de forma apropiada.
Author: A.Mª Enrique Jiménez / F. Morales Serrano (Coords.)
Publisher: Editorial GEDISA
ISBN: 8497849752
Category :
Languages : en
Pages :
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Book Description
Author: J. A. Leo Lemay
Publisher: University of Pennsylvania Press
ISBN: 0812291417
Category : Biography & Autobiography
Languages : en
Pages : 769
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Book Description
Described as "a harmonious human multitude," Ben Franklin's life and careers were so varied and successful that he remains, even today, the epitome of the self-made man. Born into a humble tradesman's family, this adaptable genius rose to become an architect of the world's first democracy, a leading light in Enlightenment science, and a major creator of what has come to be known as the American character. Journalist, musician, politician, scientist, humorist, inventor, civic leader, printer, writer, publisher, businessman, founding father, philosopher—a genius in all fields and a bit of a magician in some. Volume 3 begins in the year 1748, when Franklin was known in Pennsylvania as clerk of the Pennsylvania Assembly and in the Middle Colonies as the printer and editor of Poor Richard's Almanac and the Pennsylvania Gazette, the best-known colonial publications. By the middle of 1757, where this volume leaves off, he had become famous in Pennsylvania as a public-spirited citizen and soldier in the conflicts of the Seven Years' War; well known throughout America as a writer, politician, and the most important theorist and patriot of the American empire; and renowned in the western world as a natural philosopher. This volume tells the story of that transformation.
Author:
Publisher:
ISBN:
Category : Air bases
Languages : en
Pages : 460
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Book Description
Author: Kathy Matilla
Publisher: Editorial UOC
ISBN: 8490646503
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
Author: Alvaro Rocha
Publisher: Springer Nature
ISBN: 3031048296
Category : Technology & Engineering
Languages : en
Pages : 651
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Book Description
This book covers the following main topics: A) information and knowledge management; B) organizational models and information systems; C) software and systems modeling; D) software systems, architectures, applications and tools; E) multimedia systems and applications; F) computer networks, mobility and pervasive systems; G) intelligent and decision support systems; H) big data analytics and applications; I) human–computer interaction; J) ethics, computers and security; K) health informatics; L) information technologies in education; M) information technologies in radio communications; N) technologies for biomedical applications. This book is composed by a selection of articles from The 2022 World Conference on Information Systems and Technologies (WorldCIST'22), held between April 12 and 14, in Budva, Montenegro. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences, and challenges of modern information systems and technologies research, together with their technological development and applications.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 612
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Book Description
Author: M. A. M. Donzeau
Publisher:
ISBN:
Category :
Languages : en
Pages : 124
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Book Description
Author: Dos Santos, Manuel Alonso
Publisher: IGI Global
ISBN: 1466659955
Category : Business & Economics
Languages : en
Pages : 363
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Book Description
The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.
Author: Rudolf Stier
Publisher:
ISBN:
Category : Bible
Languages : en
Pages : 540
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Book Description
