Author: Doug Newsom
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 468

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Author: James Glen Stovall
Publisher: Pearson
ISBN: 9780133863277
Category : Mass media
Languages : en
Pages : 0

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Book Description
A clear and effective introduction to media writing.Writing for the Mass Media offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers.

Author: M. H. Syed
Publisher:
ISBN: 9788126124251
Category : Journalism
Languages : en
Pages : 322

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Book Description
In Fact, Journalism And Mass Media Deal With A Wider Range Of Information Its Collection, Writing, Editing, And Publication. Again Creative Writing Is A Process. It Is A Hard Work. It Is A Technique And Certain Guidelines Should Be Followed To Improve The Writing Skill.The Vital Information Is Gathered Herein Under Twelve Chapters, Namely Introduction; Creative Writing; Writing Techniques; News Making; Purposeful Writing; Perfection Of Job; Specialised Writing; Writing With Objective; Writing For Periodicals; Feature Writing; Role Of Technology; And Richness Of Material; Etc.

Author: Elise K. Parsigian
Publisher: Routledge
ISBN: 1136690638
Category : Language Arts & Disciplines
Languages : en
Pages : 376

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Book Description
This innovative book is the first to identify and describe the systematic process that drives the day-to-day work of writers in the real world of print and broadcast journalism, public relations and advertising. The key to creative problem solution for both simple and complex assignments in media work is engagingly detailed in this thought-provoking guide. Users of this book will learn how to fulfill assignments and write copy that meets an editor's or client's expectations, speaks to the intended audience, stands up to question, and remains in memory. The author skillfully blends tested processes from science and art to equip the student with the tools of self-management and the techniques of disciplined creativity that defend against erroneous judgment. Recognizing the role of problem solving in media and the primacy of critical thinking at all stages of the writing process -- from preparatory measures to final writing -- the author challenges the assumption that discipline and creativity are incompatible partners. That partnership is described in detail, then dramatized with absorbing examples and illustrations drawn from interviews with experienced practitioners in print and broadcast journalism, public relations and advertising. Each chapter is a discovery of how this reliable partnership for solving writing problems in media applies to both anticipated and unexpected communication situations. Making known what media professionals have learned through trial and error on the job, here is a thinking and writing dynamic that students, new hires, and aspiring free-lancers can now acquire before entering the world of print or broadcast journalism, public relations or advertising.

Author: James G. Stovall
Publisher: Pearson
ISBN: 0134010523
Category : Language Arts & Disciplines
Languages : en
Pages : 278

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Book Description
REVEL™ for Writing for the Mass Media offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, REVEL for Writing for the Mass Media offers a combination of classic and ahead-of-the-curve content to best prepare students for their future careers. REVEL is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, REVEL offers an immersive learning experience designed for the way today's students read, think, and learn. Enlivening course content with media interactives and assessments, REVEL empowers educators to increase engagement with the course, and to better connect with students. NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL.

Author: Scott A. Kuehn
Publisher: CQ Press
ISBN: 1506308112
Category : Language Arts & Disciplines
Languages : en
Pages : 505

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Book Description
The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.

Author: Rivers William L.
Publisher:
ISBN:
Category :
Languages : en
Pages : 644

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Book Description

Author: Doug Newsom
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 476

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Book Description

Author: Ian Pickering
Publisher: Routledge
ISBN: 1317222482
Category : Social Science
Languages : en
Pages : 311

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Book Description
Writing for News Media is a down-to-earth guide on how to write news stories for online, print and broadcast audiences. It celebrates the craft of storytelling, arguing for its continued importance in a modern newsroom. With dynamism and humour, Ian Pickering, a journalist with 30 years’ experience, offers readers practical advice on being a news journalist, with step-by-step guidance on creating a great story and writing the perfect news copy. Chapters include: extracts from published news articles to help illustrate the dos and don’ts of storytelling; the ten golden rules for structuring and putting together a successful news article, including ‘Nail the intro’, ‘Let it flow’ and ‘Keep it simple’; instruction on writing stories for different specialist subjects, including politics, court cases, economics, funnies and celebrity; help for readers on how to write for broadcast news; tips on how to write headlines, how to use pictures, how to make the most of quotations and how to avoid common style and grammar mistakes; glossaries covering a range of different aspects of news journalism, including types of news story, online and data journalism, typesetting and broadcasting. This is an instructive and insightful manual which champions brilliant storytelling and writing with flair. It introduces a set of key creative and analytical techniques that will help students of journalism and young professionals hone and refi ne their story-writing skills.

Author: Rick Wilber
Publisher: Cengage Learning
ISBN: 9780534520472
Category : Feature writing
Languages : en
Pages : 0

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Book Description
This new text provides all the basics of media writing for beginning journalism students, from grammar and basic research and writing techniques, to writing for print, broadcast, advertising and public relations. This practical, skills-based book not only instructs, but also provides ample information, professional and student examples, and exercises to better prepare students as they consider a career as a professional media writer.