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Author: Ralph E. Hanson
Publisher: SAGE Publications
ISBN: 150635856X
Category : Language Arts & Disciplines
Languages : en
Pages : 1221
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Book Description
Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Author: Ralph E. Hanson
Publisher: SAGE Publications
ISBN: 150635856X
Category : Language Arts & Disciplines
Languages : en
Pages : 1221
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Book Description
Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Author: John Vivian
Publisher: Pearson Educacion
ISBN: 9780205876457
Category : Communication
Languages : en
Pages : 504
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Book Description
Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.
Author: Irving Fang
Publisher: Taylor & Francis
ISBN: 113604681X
Category : Performing Arts
Languages : en
Pages : 348
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Book Description
This exciting new text traces the common themes in the long and complex history of mass communication. It shows how the means of communicating grew out of their eras, how they developed, how they influenced the societies of those eras, and how they have continued to exert their influence upon subsequent generations. The book is divided into six periods which are identified as 'Information Revolutions' writing, printing, mass media, entertainment, the 'toolshed' (which we call 'home' now), and the Information Highway. In looking at the ways in which the tools of communication have influenced and been influenced by social change, A History of Mass Communication provides students of media and journalism with a strong sense of the way their chosen field affects how society functions. Providing a broad-based approach to media history, Dr. Fang encourages the reader to take a careful look at where our culture is headed through the tools we use to communicate with one another. A History of Mass Communication is not only the most current text on communication history, but also an invaluable resource for anyone interested in how methods of communication affect society.
Author: Sharon Machlis
Publisher: CRC Press
ISBN: 0429681755
Category : Mathematics
Languages : en
Pages : 379
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Book Description
Do you want to use R to tell stories? This book was written for you—whether you already know some R or have never coded before. Most R texts focus only on programming or statistical theory. Practical R for Mass Communication and Journalism gives you ideas, tools, and techniques for incorporating data and visualizations into your narratives. You’ll see step by step how to: Analyze airport flight delays, restaurant inspections, and election results Map bank locations, median incomes, and new voting districts Compare campaign contributions to final election results Extract data from PDFs Whip messy data into shape for analysis Scrape data from a website Create graphics ranging from simple, static charts to interactive visualizations for the Web If you work or plan to work in a newsroom, government office, non-profit policy organization, or PR office, Practical R for Mass Communication and Journalism will help you use R in your world. This book has a companion website with code, links to additional resources, and searchable tables by function and task. Sharon Machlis is the author of Computerworld’s Beginner’s Guide to R, host of InfoWorld’s Do More With R video screencast series, admin for the R for Journalists Google Group, and is well known among Twitter users who follow the #rstats hashtag. She is Director of Editorial Data and Analytics at IDG Communications (parent company of Computerworld, InfoWorld, PC World and Macworld, among others) and a frequent speaker at data journalism and R conferences.
Author: Stanley J. Baran
Publisher: Cengage Learning
ISBN: 9780534561635
Category : Mass media
Languages : en
Pages : 0
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Book Description
This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition (now streamlined to increase accessibility) traces the emergence of two main bodies of mass communication theory: social, behavioral and critical, cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues.
Author: Peter Simonson
Publisher: University of Illinois Press
ISBN: 0252077059
Category : Language Arts & Disciplines
Languages : en
Pages : 282
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Book Description
This book is a unique inquiry into the history and the ongoing moral significance of mass communication as an idea and social form.
Author: Joseph R. Dominick
Publisher:
ISBN:
Category : Social Science
Languages : en
Pages : 628
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Book Description
An introduction to the field of mass communication, covering all the major media, from books, magazines and newspapers, to radio, film, TV, cable and the new technologies. Illustrated with examples and anecdotes, the book explores international communication and career opportunities in the media.
Author: Richard Campbell
Publisher: Bedford Books
ISBN: 9780312390709
Category : Mass media and culture
Languages : en
Pages : 613
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Book Description
Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.
Author: Joseph T. Klapper
Publisher:
ISBN:
Category :
Languages : en
Pages : 302
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Book Description
Author: Melvin Lawrence DeFleur
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 208
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Book Description
