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Author: Myrna Greenfield
Publisher: Savvy Press
ISBN: 1939113628
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
A step-by-step guide for choosing the best marketing tactics for your farm How much marketing do you need to run a successful farm? How much time and money will it take? Do you really need a website or Facebook page? How can you get your farm to stand out? How do you know if your marketing is working? Successful farmers can describe the ideal customers for their farm, attract their attention, and satisfy their needs. The best marketing tactics for your farm depend on your goals, scale, and market conditions. If you’re a microfarm, your needs will be different than if you’re running a 200-acre, multigeneration family farm. Marketing Your Farm provides frank advice for farmers who sell some or all of their offerings directly to consumers. It will help you choose, implement, and measure the right marketing tactics for your farm. Learn what to do, how to do it, and how to measure if it’s working.
Author: Myrna Greenfield
Publisher: Savvy Press
ISBN: 1939113628
Category : Business & Economics
Languages : en
Pages : 305
Get Book
Book Description
A step-by-step guide for choosing the best marketing tactics for your farm How much marketing do you need to run a successful farm? How much time and money will it take? Do you really need a website or Facebook page? How can you get your farm to stand out? How do you know if your marketing is working? Successful farmers can describe the ideal customers for their farm, attract their attention, and satisfy their needs. The best marketing tactics for your farm depend on your goals, scale, and market conditions. If you’re a microfarm, your needs will be different than if you’re running a 200-acre, multigeneration family farm. Marketing Your Farm provides frank advice for farmers who sell some or all of their offerings directly to consumers. It will help you choose, implement, and measure the right marketing tactics for your farm. Learn what to do, how to do it, and how to measure if it’s working.
Author: Julie Murphree
Publisher: Lulu.com
ISBN: 1105761711
Category : Business & Economics
Languages : en
Pages : 70
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Book Description
A Farmer's Guide to Marketing the Direct-Market Farm is a straight-forward guide to helping farmers market their farm products using quick, simple and low-cost marketing strategies.
Author: Louis Dwight Harvell Weld
Publisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 516
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Book Description
Author: Jeff Ishee
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
Author: Janet Hurst
Publisher: Voyageur Press (MN)
ISBN: 0760346607
Category : Business & Economics
Languages : en
Pages : 179
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Book Description
In The Farm to Market Handbook, veteran dairy-goat farmer Janet Hurst teaches you how to create a marketing plan for your farm products and earn money from your farm.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 458
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Book Description
Author: Laurie A. Cerny
Publisher: iUniverse
ISBN: 1491794194
Category : Business & Economics
Languages : en
Pages : 62
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Book Description
AgriMarketing Your AgriBusiness covers all aspects of marketing and promoting farm businesses and agritourism venues. Get invaluable advice on making your basic business tools do the marketing for you. Decide which promotional items will get the most mileage for your ag business. Learn why its important to develop a relationship with the media and how to write an effective press release for your ag business, product, or event. In addition, this book gives you the skinny on advertising, attending trade shows and expos, and developing and using social media. There is also an extensive resources chapter that includes everything from ag industry associations and media to promotional product suppliers.
Author: Jason McClure
Publisher:
ISBN: 9781661166939
Category :
Languages : en
Pages : 300
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Book Description
Farm business literature is full of memoirs offering entertaining stories with some basic cattle or produce advice but no real substance for the reader. Big Ideas, Small Farm is not another feel good farm memoir devoid of authentic advice, hope, or insights. This book is different; it is about results. Big Ideas, Small Farm is about growing small farm profitability. This book is part self-help and part marketing strategies because marketing tips and theories are effective when the people implementing them believe in them. Small farm marketing is a mindset as much as it is a practice. This mindset requires believing big ideas create big results. Effective marketing turns small farms into sustainable businesses. Small farms are declining. This is not new; there are several reasons for this decline with plenty of blame to go around. Reciting those reasons will not reverse the trend; placing blame on other people, groups, or organizations is not going to grow your farm. The good news is there are successful small farms, and your farm can one, too. The key is developing an effective marketing strategy that builds on quality products that enhance the customer's experience while creating value. Big Ideas, Small Farm is for the people who want to grow small farms into highly profitable businesses. This book includes 39 broad strategies broken down into 376 best practices that will turn any farm dream into a business reality. Too many farm business books are written by farming aristocrats who inherited their success and whose greatest claim is to be a fourth or fifth generation farmer. While there is nothing wrong with inheriting a farm, building a farm business requires different skills, expertise, and ways of thinking. The author, Jason McClure, was forced off the family farm due to economic, social, and family pressures. He spent 20 years trying to get back to rural America. He knows firsthand the pain of loss, being disconnected from the land, and what it takes to build a successful business. To get back to rural America Jason earned a business degree, Masters in Communication, MBA, and a graduate certificate in Applied Statistics. He has broad interests and has earned certificates in various fields such as culinary arts, real estate, and HVAC. He has had successful and unsuccessful entrepreneurial adventures and worked in leadership positions in corporate America. Jason believes in the economic power of rural America, homesteads, and urban gardens. He left the corporate world to build a legacy in the Ozarks. He and his wife and children are doing their part to make rural America more economically viable by owning, operating, and building Ozark Family Farm. The ideas, techniques, and strategies included in this book are the foundation of his farm business.
Author:
Publisher:
ISBN:
Category : Agricultural credit
Languages : en
Pages : 572
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Book Description
Author: Louis Dwight Hawell Weld
Publisher:
ISBN:
Category : Farm produce
Languages : en
Pages :
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Book Description
