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Author:
Publisher:
ISBN: 9781885070395
Category : Business & Economics
Languages : en
Pages : 456
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Book Description
Author:
Publisher:
ISBN: 9781885070395
Category : Business & Economics
Languages : en
Pages : 456
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Book Description
Author: Jan-Benedict Steenkamp
Publisher: Springer
ISBN: 1349949949
Category : Business & Economics
Languages : en
Pages : 319
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Book Description
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm’s market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses. The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what’s their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed? World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamp’s book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
Author: Oswaal Editorial Board
Publisher: Oswaal Books
ISBN: 9359585718
Category : Study Aids
Languages : en
Pages : 225
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Book Description
Description of the Product: • 100% Updated with Latest Syllabus Questions Typologies: We have got you covered with the latest and 100% updated curriculum • Crisp Revision with Topic-wise Revision Notes & Smart Mind Maps: Study smart, not hard! • Extensive Practice with 700+ Questions & Self Assessment Papers: To give you 700+ chances to become a champ! • Concept Clarity with 500+ Concepts & Concept Videos: For you to learn the cool way—with videos and mind-blowing concepts • 100% Exam Readiness with Expert Answering Tips & Suggestions for Students: For you to be on the cutting edge of the coolest educational trends
Author: Oswaal Editorial Board
Publisher: Oswaal Books
ISBN: 9362394596
Category : Study Aids
Languages : en
Pages : 233
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Book Description
DESCRIPTION OF THE PRODUCT: •100% Updated As per latest textbook issued by Karnataka Board Textbook Society. •Crisp Revision with Revision Notes and Mind Maps •Valuable Exam Insights with latest Typologies of Questions •Concept Clarity with 1500+ Questions. •100% Exam Readiness with Fully Solved Latest & Exercise Questions
Author: Sunny T. H. Goh
Publisher:
ISBN: 9789832639336
Category : Business enterprises
Languages : en
Pages : 210
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Book Description
Author: Allan Dib
Publisher: Page Two
ISBN: 1989603688
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Author: Ryan Deiss
Publisher: John Wiley & Sons
ISBN: 1119660491
Category : Business & Economics
Languages : en
Pages : 375
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Book Description
Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!
Author: Kipp Bodnar
Publisher: John Wiley & Sons
ISBN: 1118214307
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Author: Dheeraj Kumar Singh
Publisher: Innovative Institute
ISBN: 9359064335
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
1. DSSSB PGT Commerce – 2014 Tier I: 4-10 2. DSSSB PGT Commerce – 2015 Tier II: 11-23 3. DSSSB PGT Commerce – 2018 Male: 24-38 4. DSSSB PGT Commerce – 2018 Female: 39-53 5. DSSSB PGT Commerce – 2021Male: 54-72 6. DSSSB PGT Commerce – 2021 Female First Shift: 73-88 7. DSSSB PGT Commerce – 2021 Female Second Shift: 89-105 8. KVS PGT Commerce – 2016:106-114 9. KVS PGT Commerce – 2018: 115-121 10. KVS PGT Commerce – 2022: 122-128 11. NVS PGT Commerce – 2014:129-134 12. NVS PGT Commerce – 2016:135-140 13. NVS PGT Commerce – 2019: 141-148 14. HTET PGT Commerce – 2016: 149-153 15. HTET PGT Commerce – 2018: 154-158 16. HTET PGT Commerce – 2019: 159-164 17. HTET PGT Commerce – 2020:165-169 18. HTET PGT Commerce – 2021: 170-175 19. HTET PGT Commerce – 2022: 176-180 20. UP PGT Commerce – 2015: 181-189 21. UP PGT Commerce – 2016: 190-197 22. UP PGT Commerce – 2019: 198-210 23. UP PGT Commerce - 2021: 211-219 24. UP TGT Commerce – 2015: 220-227 25. UP TGT Commerce – 2016: 228-235 26. UP TGT Commerce – 2019: 236-243 27. UP TGT Commerce - 2021: 244-252 28. Army School PGT Commerce – 2012: 253-260 29. Rajasthan School Lecturer Commerce - 2015: 261-271 30. Rajasthan School Lecturer Commerce - 2018: 272-282 31.Tripura PGT Commerce - 2017 : 283-293 32.Tripura PGT Commerce - 2018 : 294-302 33. Jharkhand PGT Commerce - 2017: 303-318 34. Bihar STET commerce – 2023 Shift-II: 319-326 35. BPSC School Teacher Written Examination 2023 : 327-336
Author: George Duncan
Publisher: Adams Media
ISBN: 9781580624398
Category : Business & Economics
Languages : en
Pages : 408
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Book Description
Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.
