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Author: Pamela Danziger
Publisher: Createspace Independent Publishing Platform
ISBN: 9781543286007
Category :
Languages : en
Pages : 164
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Book Description
The traditional business of interior design has been disrupted in the face of growing competition, arising from retailers moving upscale with more sophisticated design resources (RH, Crate & Barrel), offering complimentary design services (Ethan Allen, Pottery Barn, West Elm), and emerging new-age internet etailers and services (Wayfair.com, Havenly.com). Complicating matters further, consumers are increasingly taking a do-it-yourself approach to home design and decorating challenges, encouraged by HGTV and other sources of information that portray a oversimplified and unrealistic picture of home improvement projects. Designers dedicated to providing customized, professional interior design services need new marketing strategies to succeed in today's competitive and complex market. To win in this new marketplace, designers must be exceptional marketers as well as exceptional designers. This book is a designer's guide to marketing success. Based upon research that author Pam Danziger, president of Unity Marketing, is known for, this book identifies the best clients for interior designer services and reveals how to reach the target customer with branding and marketing that connects. With a foreword by Cary Kravet, President and CEO of Kravet Inc., a leader in to-the-trade design resources, this book helps prepare interior designers to be more proficient and effective marketers as they confront today's changing market for professional interior design services.
Author: Pamela Danziger
Publisher: Createspace Independent Publishing Platform
ISBN: 9781543286007
Category :
Languages : en
Pages : 164
Get Book
Book Description
The traditional business of interior design has been disrupted in the face of growing competition, arising from retailers moving upscale with more sophisticated design resources (RH, Crate & Barrel), offering complimentary design services (Ethan Allen, Pottery Barn, West Elm), and emerging new-age internet etailers and services (Wayfair.com, Havenly.com). Complicating matters further, consumers are increasingly taking a do-it-yourself approach to home design and decorating challenges, encouraged by HGTV and other sources of information that portray a oversimplified and unrealistic picture of home improvement projects. Designers dedicated to providing customized, professional interior design services need new marketing strategies to succeed in today's competitive and complex market. To win in this new marketplace, designers must be exceptional marketers as well as exceptional designers. This book is a designer's guide to marketing success. Based upon research that author Pam Danziger, president of Unity Marketing, is known for, this book identifies the best clients for interior designer services and reveals how to reach the target customer with branding and marketing that connects. With a foreword by Cary Kravet, President and CEO of Kravet Inc., a leader in to-the-trade design resources, this book helps prepare interior designers to be more proficient and effective marketers as they confront today's changing market for professional interior design services.
Author: Mary V. Knackstedt
Publisher: John Wiley & Sons
ISBN: 0470260483
Category : Architecture
Languages : en
Pages : 288
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Book Description
Discover the latest insights in marketing and client relations for interior designers To be a successful interior designer, it's essential to market yourself and your firm effectively. A must-read for interior designers establishing a client base, as well as for seasoned interior designers aiming to grow their businesses, Marketing and Client Relations for Interior Designers offers valuable tips on enhancing client relations and building lasting relationships for a growing practice. This step-by-step manual helps you design the marketing program that best fits your unique practice and provides helpful business forms to help keep you on target, including staff questionnaires, planning guides, and design services outlines. With insight, simplicity, and uncommon sense, industry expert and authorMary Knackstedt guides design professionals through all aspects of promoting a design business, including how to: * Design specialized promotional resources, market research, and personal interactions * Establish a company profile that attracts clients * Find clients who are most likely to want your services * Budget marketing efforts accurately to avoid unnecessary expenses * Handle complaints diplomatically and with minimum problems * Build a better relationship with clients * Create proper contracts and letters of agreement * Set prices that are appropriate for your services Brimming with examples and proven strategies from successful, highly profitable firms that make it easy to apply the book's marketing techniques to your own business, Marketing and Client Relations for Interior Designers is your design firm's guide for business development, successfully marketing its services and maintaining long-term customer relationships.
Author: Melissa Galt
Publisher:
ISBN: 9781647864767
Category :
Languages : en
Pages :
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Book Description
Marketing Luxury Design: Attracting Affluent Clients ? is your one-of-a-kind guide to identify, attract, and capture affluent clients for luxury interior design. Whether you're an interior designer, an architect, or a builder, you'll learn smart strategies for connecting and building relationships with affluent clients that deliver profitable results and lifetime clients.
Author: Lloyd Princeton
Publisher: Simon and Schuster
ISBN: 1581157282
Category : Architecture
Languages : en
Pages : 224
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Book Description
Why struggle to market interior design when you can get specialized advice from a top-notch consultant? In Marketing Interior Design, Lloyd Princeton offers you the same high-quality insights that he gives to his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed guidance to help you learn to: • figure out what to charge and have the confidence to demand that price • write your business statement • brand your business, including designing promotional materials • find leads and take advantage of them through networking • land jobs and learn how to handle the interview process • protect yourself with contracts • take advantage of the burgeoning market for green products and services. This insider guide is packed with examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need Marketing Interior Design! Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Terri L. Maurer
Publisher: John Wiley & Sons
ISBN: 0470190531
Category : Architecture
Languages : en
Pages : 247
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Book Description
Through real-world case studies, master the business of interior design practice Whether you hope to own your own company, grow your company, or rise high in the managerial ranks of a larger practice, you must have a tight grasp of business basics in order to succeed as an interior designer. Interior Design in Practice provides the vital business education an interior designer needs. It describes in detail how to plan and launch an interior design business, and how to grow that business towards success. Through real-world case studies, you'll learn the essentials of building a design practice, including: Deciding how and when to use business planning, strategic planning, and financial planning to your benefit Techniques to build teams and motivate team members Ways to avoid costly mistakes Advice on branding and marketing your firm and yourself Methods to integrate new technology into your day-to-day practice, marketing, and networking Coauthored by a former ASID national president and an experienced design writer and editor, Interior Design in Practice assists interior designers with practical, from-the-field advice, along with enlightening case studies throughout the book. Both budding entrepreneurs and seasoned design practitioners will find this comprehensive, real-world guide a welcome stepping-stone to success.
Author: Mary V. Knackstedt
Publisher: Van Nostrand Reinhold Company
ISBN:
Category : Architecture
Languages : en
Pages : 328
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Book Description
Competition in the design world is ferocious. It's not designer against designer or designer against architect. The competition comes from office supply stores, factory-direct phone numbers, and a multitude of other sources. It is imperative for designers to use marketing and selling strategies effectively. The key to this is the designer/client relationship. This step-by-step manual helps you design the marketing program that best fits your unique practice. Because it is written by a practicing interior designer and business consultant, it is a vocabulary you are familiar with. Mary Knackstedt guides you through all aspects of promoting a design business, including design specialization, promotional resources, market research, and personal interactions. Examples from successful, highly profitable firms make it easy to apply the book's marketing techniques to your own business. Proven strategies help you target the right clients, present yourself and your company in the best possible light during interviews, and build and maintain strong relationships with clients. Business forms such as a design staff questionnaire, meeting planning guides, and the design services outline help keep you on target and can be easily adapted to the specific needs of your practice. Business growth techniques include how to: establish a company profile that attracts clients and accurately conveys the image you want; find clients who are most likely to want your services; "pre-sell" clients so they're more receptive to future sales pitches; budget marketing efforts accurately to avoid unnecessary expenses; set up a reliable customer service operation; handle complaints diplomatically and with minimumproblems; build a better relationship with clients; create proper contracts and letters of agreement; and set prices that are appropriate for your services. Marketing and Selling Design Services is an essential survival guide for interior designers in the 1990s.
Author: Thomas L. Williams
Publisher: Simon and Schuster
ISBN: 158115741X
Category : Architecture
Languages : en
Pages : 256
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Book Description
Clients are the lifeblood of any interior design firm and a sound understanding of how to manage those clients is essential. Interior Design Clients is an informative yet fun read for entrepreneurial designers interested in gaining a better understanding of how to build and manage their clientele. Tom Williams, designer, author, and blogger, deconstructs the pitfalls and challenges that can waylay even seasoned designers. As many professional designers learn, clients can be intimidated by interior designers and sometimes can even be fearful of the process. This unreasonable intimidation can often hinder the designer-client relationship and can even stop clients from asking for what they want. This leads to clients being unsatisfied and then walking away with a negative impression of their designer. Learning why clients fear their interior designer and developing strategies to allay those fears is essential for gaining and keeping a satisfied clientele. Everything from good client, project, and time management to interview techniques and staff and paperwork organization can all lead to making client interaction as rewarding as possible and are important aspects of the business rarely addressed by the interior design community as a whole. Interior Design Clients covers the subjects rarely taught in design schools such as specific presentation and interview skills and how to sell to market. Through frank discussion and practical examples, Williams weaves the art of selling into his lessons on interviewing, presenting, and pleasing the client as a natural part of the design process. Becoming a residential or commercial interior designer is not an easy undertaking, but Thomas Williams’ Interior Design Clients: The Designer’s Guide to Building and Keeping a Great Clientele provides the fundamental lessons and innovative solutions to help designers succeed in the ultra-competitive world of modern interior design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Vitalia Vygovska
Publisher:
ISBN: 9780615390802
Category : Architecture
Languages : en
Pages : 282
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Book Description
A successful decorator and a productivity expert, Vita Vygovska brought together 10 design industry experts to share their knowledge and expertise on how to market your design business. Fast and easy to read, this book is an in-depth and comprehensive marketing tutorial, teaching all the strategies that designers need to know (and none that they don't) to propel their businesses forward. It is perfect for interior designers, decorators, window treatment professionals, workrooms, stagers, re-designers, organizers and vendors servicing the trade. In the book, you'll learn: [ Why giving away your "secrets' gets you clients [ 3 tested time-saver shortcuts to harness the power of social media [ How to capture your competition's leads without them even knowing it [ The biggest mistakes designers are making online, and how to avoid them [ How to create simple but powerful programs by thinking "outside of the box" [ Time-test and proven appointment generators [ How to create winning relationships with magazine and newspaper writers so that you become their main resource [ The main secret of effective marketing - and it's not what you think! Featuring (in alphabetical order): Steven Bursten ? Margo DeGange ? Kelly Galea ? Melissa Galt Anna Jacoby ? Margi Kyle ? Mary Larsen ? Terri Maurer David Sheperd ? Nika Stewart ? Terri Taylor ? Vita Vygovska
Author: Kim Kuhteubl
Publisher: Schiffer Publishing
ISBN: 9780764351297
Category : Branding (Marketing)
Languages : en
Pages : 239
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Book Description
The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view--who you want to serve and why you do business, and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, Clodagh, Martyn Lawrence Bullard, and others.
Author: Mary V. Knackstedt
Publisher: John Wiley & Sons
ISBN: 1118328205
Category : Architecture
Languages : en
Pages : 561
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Book Description
Thousands of interior design professionals have come to rely on The Interior Design Business Handbook for comprehensive, accessible coverage of the essential procedures, tools, and techniques necessary to manage a successful interior design business. The Fifth Edition of this essential resource has been revised to address the latest trends and changes in the field, with new and updated material on business size and structure, building a brand, client development, social networking and Internet marketing, finances, purchasing, technology and software programs, and other key areas. Complete with more than 75 sample forms and letters, this Fifth Edition is a one-stop resource for all aspects of establishing and running an interior design business from choosing a location and managing day-to-day operations to growing a business and putting it up for sale. All of the techniques and procedures in the book are rooted in real-world experience and are used daily in successful design firms throughout the United States. Filled with valuable information for solo practices and small firms as well as larger businesses, this book is an indispensable resource for seasoned professionals as well as interior designers who are at the start of their career.
