Marketing Outrageously Redux

Marketing Outrageously Redux PDF Author: Jon Spoelstra
Publisher: Bard Press
ISBN: 188516775X
Category : Business & Economics
Languages : en
Pages : 364

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Book Description
Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules—tested and proven—in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line—without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks —this book is for anyone who influences the course and attitude of your company.

Marketing Outrageously Redux

Marketing Outrageously Redux PDF Author: Jon Spoelstra
Publisher: Bard Press
ISBN: 188516775X
Category : Business & Economics
Languages : en
Pages : 364

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Book Description
Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules—tested and proven—in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line—without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks —this book is for anyone who influences the course and attitude of your company.

Marketing Outrageously

Marketing Outrageously PDF Author: Jon Spoelstra
Publisher: Wildcat Publishing Company
ISBN: 9781885167507
Category : Marketing
Languages : en
Pages : 0

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Book Description
One of the country's best sports marketers contends that using bland marketing is not the way to crank up sales. Spoelstra, the president of the Professional Sports Division of Mandalay Entertainment, offers powerful principles to turbocharge revenue by creating outrageous marketing.

Summary: Marketing Outrageously

Summary: Marketing Outrageously PDF Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511017997
Category : Business & Economics
Languages : en
Pages : 50

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Book Description
The must-read summary of Jon Spoelstra's book: "Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts". This complete summary of the ideas from Jon Spoelstra's book "Marketing Outrageously" shows how the most fun and refreshing marketing campaigns - which therefore make the most money - are those that are outrageous. In his book, the author presents his research into outrageous marketing campaigns and reveals the key traits that they all have in common. This summary explains each of these key traits so that you can implement them into your own campaigns and get real results. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Marketing Outrageously" and discover why outrageous marketing leads to outrageous profits.

Ice to the Eskimos

Ice to the Eskimos PDF Author: Jon Spoelstra
Publisher: Harper Collins
ISBN: 0061745839
Category : Business & Economics
Languages : en
Pages : 298

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Book Description
You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results. Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability. Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell. Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

J.R.

J.R. PDF Author: Jeremy Roenick
Publisher: Triumph Books
ISBN: 1623680026
Category : Art
Languages : en
Pages : 365

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Book Description
Jeremy Roenick, one of the premier hockey players of his generation and one of the greatest American stars the NHL has ever known, shares his life story in this frank and unflinching autobiography. After making his debut as an 18-year-old with the Chicago Blackhawks, Roenick thrilled fans with his flashy style, take-no-prisoners approach, and jaw-dropping skills. A native of Boston, Roenickwent on to play for four more franchises including the Philadelphia Flyers and Los Angeles Kings during his incredible 18-season career. By the time he was through, Roenick had racked up 513 goals the second most of any American-born player and 703 assists. Now a tells-it-like-it-is commentator for NBC and the NHL, Roenick takes readers on a behind-the-scenes, warts-and-all tour through his illustrious career, both on and off the ice."

Making Economic Sense

Making Economic Sense PDF Author: Murray Newton Rothbard
Publisher: Ludwig von Mises Institute
ISBN: 1610164016
Category : Economics
Languages : en
Pages : 536

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Book Description


Good Economics for Hard Times

Good Economics for Hard Times PDF Author: Abhijit V. Banerjee
Publisher: PublicAffairs
ISBN: 1541762878
Category : Business & Economics
Languages : en
Pages : 398

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Book Description
The winners of the Nobel Prize show how economics, when done right, can help us solve the thorniest social and political problems of our day. Figuring out how to deal with today's critical economic problems is perhaps the great challenge of our time. Much greater than space travel or perhaps even the next revolutionary medical breakthrough, what is at stake is the whole idea of the good life as we have known it. Immigration and inequality, globalization and technological disruption, slowing growth and accelerating climate change--these are sources of great anxiety across the world, from New Delhi and Dakar to Paris and Washington, DC. The resources to address these challenges are there--what we lack are ideas that will help us jump the wall of disagreement and distrust that divides us. If we succeed, history will remember our era with gratitude; if we fail, the potential losses are incalculable. In this revolutionary book, renowned MIT economists Abhijit V. Banerjee and Esther Duflo take on this challenge, building on cutting-edge research in economics explained with lucidity and grace. Original, provocative, and urgent, Good Economics for Hard Times makes a persuasive case for an intelligent interventionism and a society built on compassion and respect. It is an extraordinary achievement, one that shines a light to help us appreciate and understand our precariously balanced world.

The Sport Business Handbook

The Sport Business Handbook PDF Author: Rick Horrow
Publisher: Human Kinetics
ISBN: 1718214006
Category : Sports
Languages : en
Pages : 481

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Book Description
The Sport Business Handbook provides perspectives from more than 100 of the most prominent figures in the sport industry. Plentiful examples and stories, including insiders' views of major sport deals, make this book a bible of information for those looking to advance their careers in this field.

User Interface Design for Programmers

User Interface Design for Programmers PDF Author: Avram Joel Spolsky
Publisher: Apress
ISBN: 1430208570
Category : Computers
Languages : en
Pages : 152

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Book Description
Most programmers' fear of user interface (UI) programming comes from their fear of doing UI design. They think that UI design is like graphic design—the mysterious process by which creative, latte-drinking, all-black-wearing people produce cool-looking, artistic pieces. Most programmers see themselves as analytic, logical thinkers instead—strong at reasoning, weak on artistic judgment, and incapable of doing UI design. In this brilliantly readable book, author Joel Spolsky proposes simple, logical rules that can be applied without any artistic talent to improve any user interface, from traditional GUI applications to websites to consumer electronics. Spolsky's primary axiom, the importance of bringing the program model in line with the user model, is both rational and simple. In a fun and entertaining way, Spolky makes user interface design easy for programmers to grasp. After reading User Interface Design for Programmers, you'll know how to design interfaces with the user in mind. You'll learn the important principles that underlie all good UI design, and you'll learn how to perform usability testing that works.

Bone Silence

Bone Silence PDF Author: Alastair Reynolds
Publisher: Orbit
ISBN: 031646273X
Category : Fiction
Languages : en
Pages : 640

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Book Description
The thrilling finale to the Revenger Trilogy tells a desperate tale of greed, piracy, shadow governments, and ancient secrets that could unravel all of civilization The Ness sisters ran away from home to become the most fearsome pirates in the twenty thousand worlds of the Congregation. They've plundered treasures untold, taken command of their own ship, and made plenty of enemies. But now they're being hunted for crimes they didn't commit by a fleet whose crimes are worse than their own. To stay one step ahead of their pursuers and answer the questions that have plagued them, they'll have to employ every dirty, piratical trick in the book.... Read more by Alastair Reynolds! The Revenger Trilogy:RevengerShadow CaptainBone Silence