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Author: Sarah Santacroce
Publisher: Sarah Santacroce
ISBN:
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
--> This book was previously published under the title 'The Gentle Marketing Revolution'. This new edition contains a preface that explains the title change. Finally! - A refreshing marketing book for heart-centered entrepreneurs & Corporate Marketing Impact Pioneers! Are you ready to build a purposeful and profitable business, by marketing with integrity and kindness? Are you done with being pushy? Are you fed up with the manipulation, the hype and the hustle? You’re not alone. It is a revolution pushing up through the cracks of the conventional business world. A humane revolution. MARKETING LIKE WE'RE HUMAN is for quietly rebellious business owners like you who want to be gentle, authentic AND successful in your marketing and business. This radical business approach is offering you a roadmap to discover how to connect with clients authentically, implement heart-centered selling, and use the power of vulnerability to bring more of you to your marketing. Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions, powerful self-reflections and compelling stories to guide the way, Santacroce lays out the necessary steps to: grow a thriving business using ethical marketing, help others and make an impact in this world show up as your true self in your marketing, not some prescribed version of who you should be partner with your kind of people, instead of pressuring them to buy take the ‘less is more’ approach and stop feeling overwhelmed use ‘proven’ marketing and sales strategies, but tweaking them to fit your gentle approach enjoy a business that is inspiring and uplifting and aligned with your truth You don't have to sell your soul to market your business online!Marketing Like We're Human is the compass you need on your journey! "Sarah's book is the inspirational lift we need in an increasingly harsh and desperate marketing world." -- Mark Schaefer, author of Marketing Rebellion: The Most Human Company Wins "You don't have to be pushy to be successful! Marketing Like We're Human is a blueprint for a world where those who use authentic marketing not only make the biggest impact—they also make the most money." --Dorie Clark,Entrepreneurial You and executive education faculty, Duke University Fuqua School of Business
Author: Sarah Santacroce
Publisher: Sarah Santacroce
ISBN:
Category : Business & Economics
Languages : en
Pages : 230
Get Book
Book Description
--> This book was previously published under the title 'The Gentle Marketing Revolution'. This new edition contains a preface that explains the title change. Finally! - A refreshing marketing book for heart-centered entrepreneurs & Corporate Marketing Impact Pioneers! Are you ready to build a purposeful and profitable business, by marketing with integrity and kindness? Are you done with being pushy? Are you fed up with the manipulation, the hype and the hustle? You’re not alone. It is a revolution pushing up through the cracks of the conventional business world. A humane revolution. MARKETING LIKE WE'RE HUMAN is for quietly rebellious business owners like you who want to be gentle, authentic AND successful in your marketing and business. This radical business approach is offering you a roadmap to discover how to connect with clients authentically, implement heart-centered selling, and use the power of vulnerability to bring more of you to your marketing. Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions, powerful self-reflections and compelling stories to guide the way, Santacroce lays out the necessary steps to: grow a thriving business using ethical marketing, help others and make an impact in this world show up as your true self in your marketing, not some prescribed version of who you should be partner with your kind of people, instead of pressuring them to buy take the ‘less is more’ approach and stop feeling overwhelmed use ‘proven’ marketing and sales strategies, but tweaking them to fit your gentle approach enjoy a business that is inspiring and uplifting and aligned with your truth You don't have to sell your soul to market your business online!Marketing Like We're Human is the compass you need on your journey! "Sarah's book is the inspirational lift we need in an increasingly harsh and desperate marketing world." -- Mark Schaefer, author of Marketing Rebellion: The Most Human Company Wins "You don't have to be pushy to be successful! Marketing Like We're Human is a blueprint for a world where those who use authentic marketing not only make the biggest impact—they also make the most money." --Dorie Clark,Entrepreneurial You and executive education faculty, Duke University Fuqua School of Business
Author: D. Forbes
Publisher: Springer
ISBN: 1137502045
Category : Performing Arts
Languages : en
Pages : 254
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Book Description
In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.
Author: Daniel H. Pink
Publisher: Penguin
ISBN: 1101597070
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing #1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now. To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.
Author: Dr. Arbab Akanda
Publisher: AuthorHouse
ISBN: 1524628492
Category : Business & Economics
Languages : en
Pages : 467
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Book Description
Human resource management as an applied support business discipline is responsible for the people management to contribute to the effectiveness of an enterprise and is also responsible for social change through organizations that act upon society, and this is the core theme of the book. HR must be seen as a partner to the social change, from a perspective that is wider than oneself and the organization. From the conventional wisdom, HR exists to serve the best interest of the organization, which cannot be argued. But the time has come where the HR professionals have matured with the passage of time, recognized as a key player, and acknowledged justly. The practitioner of this discipline has a responsibility toward the society, and as core socio-organizational function it is about time, to look at the big picture: society.
Author: Andrew Kimbrell
Publisher: HarperCollins Publishers
ISBN: 9780062506191
Category : Medical
Languages : en
Pages : 366
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Book Description
Now in paperback: "The most disturbing and damning report to date on the biotechnology revolution and its ethical and social consequences and risks".--Publishers Weekly. ". . . Mr. Kimbrell tells the story effectively and fully".--The New York Times Book Review.
Author:
Publisher: ببلومانيا للنشر والتوزيع
ISBN:
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.
Author: Philip Kotler
Publisher: Springer Nature
ISBN: 3031223934
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
Author: Malene Bendtsen
Publisher:
ISBN: 9781097551057
Category :
Languages : en
Pages : 256
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Book Description
MARKETING MADE HUMAN is mindset shifting personal branding book and a practical guide for marketing in the 2020s. It breaks down cemented perceptions and beliefs around marketing and empowers entrepreneurs to fall in love with marketing, so they can have a bigger impact in the world and unlimited business success. NOW is the best time ever to connect with your true tribe and build a lovable personal brand that customers will happily and voluntarily promote. This book will change your view of marketing forever. It breaks down cemented perceptions and beliefs around marketing and brand building and empowers entrepreneurs to fall in love with marketing, so they can have a bigger impact in the world and unlimited business success. Understanding fundamental human desires and their role in purchasing decisions opens up new ways of approaching your marketing role in the 2020s. The mission is to put human connection and fundamental human desires at the center of marketing, and thereby release entrepreneurs from the discomfort and fear often associated with marketing. The book provides a framework to design novel marketing strategies that will, in fact, be helpful to and supported by your customers. Hopefully, you will feel inspired to tap into this new marketing paradigm to create a lovable brand and grow into a successful personal brand, and a confident marketer and leader of your tribe. This book will: 📚Demystify why you (with good reason) may have felt reluctant to marketing and sales, and outline a new paradigm to help you feel inspired and capable instead 📚Show you how fundamental human desires are driving customer happiness like never before and how you can leverage that in your marketing 📚Shed light on the forces driving immunity to traditional marketing and explain how social media platforms are responding to consumer demand to be 'unreachable' by traditional marketing, while increasingly empowering consumers to act as voluntary marketers 📚Teach you how you, as a personal brand entrepreneur, can leverage factors commonly ignored by bigger brands making authentic personal branding a cornerstone in your business success 📚Help you find the courage to fully step into your role and take full ownership of the empowering force you truly are to your most desired audience 📚Show you where to focus your efforts with generous human interaction and solid guidance to turn customers into engaged brand ambassadors 📚Outline how to build sales funnels in this new marketing paradigm and which metrics to use to measure your business success MARKETING MADE HUMAN is a new addition to the tradition of marketing for small business and branding textbooks by authors such as Mark Schaefer, Mari Smith, Guy Kawasaki, and Pat Flynn. The book also offers a complimentary personal branding workbook with templates to complete the exercises and a complimentary 3-day mini-course to help you immediately connect in a stronger way with your audience.
Author: Teena Mishra
Publisher: Taylor & Francis
ISBN: 1000826929
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success. This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline, as internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented.
Author: Malene Bendtsen
Publisher: Publishing Rebel
ISBN: 879720952X
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
MARKETING MADE HUMAN is mindset shifting personal branding book and a practical guide for marketing in the 2020s. It breaks down cemented perceptions and beliefs around marketing and empowers entrepreneurs to fall in love with marketing, so they can have a bigger impact in the world and unlimited business success. NOW is the best time ever to connect with your true tribe and build a lovable personal brand that customers will happily and voluntarily promote. This book will change your view of marketing forever. It breaks down cemented perceptions and beliefs around marketing and brand building and empowers entrepreneurs to fall in love with marketing, so they can have a bigger impact in the world and unlimited business success. Understanding fundamental human desires and their role in purchasing decisions opens up new ways of approaching your marketing role in the 2020s. The mission is to put human connection and fundamental human desires at the center of marketing, and thereby release entrepreneurs from the discomfort and fear often associated with marketing. The book provides a framework to design novel marketing strategies that will, in fact, be helpful to and supported by your customers. Hopefully, you will feel inspired to tap into this new marketing paradigm to create a lovable brand and grow into a successful personal brand, and a confident marketer and leader of your tribe. This book will: - Demystify why you (with good reason) may have felt reluctant to marketing and sales, and outline a new paradigm to help you feel inspired and capable instead - Show you how fundamental human desires are driving customer happiness like never before and how you can leverage that in your marketing - Shed light on the forces driving immunity to traditional marketing and explain how social media platforms are responding to consumer demand to be ‘unreachable’ by traditional marketing, while increasingly empowering consumers to act as voluntary marketers - Teach you how you, as a personal brand entrepreneur, can leverage factors commonly ignored by bigger brands making authentic personal branding a cornerstone in your business success - Help you find the courage to fully step into your role and take full ownership of the empowering force you truly are to your most desired audience - Show you where to focus your efforts with generous human interaction and solid guidance to turn customers into engaged brand ambassadors - Outline how to build sales funnels in this new marketing paradigm and which metrics to use to measure your business success The book also offers a complimentary personal branding workbook with templates to complete the exercises and a complimentary 3-day mini-course to help you immediately connect more strongly with your audience.
