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Author: Peter Horst
Publisher: Advantage Media Group
ISBN: 9781599329260
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
Managing and protecting a company's brand is one of the most important jobs of the chief marketing officer, the chief executive officer, and the board. It used to be that marketers' greatest challenge was convincing a consumer to try their product and stick with it--beer, apps, cars, what have you. But the challenges facing brands have gotten far more complex, and the stakes have grown higher when marketing in the #FakeNews Era. Leaders must now address a highly polarized marketplace, in which consumers are energized by their tribal affiliations to take action for or against brands based on their perceived values, beliefs, and biases. They also face grim potential consequences--ranging from share loss to job loss--when things go wrong. Should your brand take social and political stands or keep quiet? What are the benefits and risks of weighing in versus sitting on the sidelines? Is embracing brand purpose good for business or wasteful self-indulgence? Can a CEO's misbehavior in a taxi cab one day bring a PR crisis the next? What happens when the public calls you out on a political position you didn't even mean to take? This book tackles questions like these, outlining how a company must carefully navigate the waters of the #FakeNews Era, where moral scrutiny and consumer outrage abound. Here you'll find strategic and tactical guidance on how to prepare yourself for what may lie ahead, because you won't have time to puzzle it out when you get that dreaded late-night call from PR.
Author: Peter Horst
Publisher: Advantage Media Group
ISBN: 9781599329260
Category : Business & Economics
Languages : en
Pages : 200
Get Book
Book Description
Managing and protecting a company's brand is one of the most important jobs of the chief marketing officer, the chief executive officer, and the board. It used to be that marketers' greatest challenge was convincing a consumer to try their product and stick with it--beer, apps, cars, what have you. But the challenges facing brands have gotten far more complex, and the stakes have grown higher when marketing in the #FakeNews Era. Leaders must now address a highly polarized marketplace, in which consumers are energized by their tribal affiliations to take action for or against brands based on their perceived values, beliefs, and biases. They also face grim potential consequences--ranging from share loss to job loss--when things go wrong. Should your brand take social and political stands or keep quiet? What are the benefits and risks of weighing in versus sitting on the sidelines? Is embracing brand purpose good for business or wasteful self-indulgence? Can a CEO's misbehavior in a taxi cab one day bring a PR crisis the next? What happens when the public calls you out on a political position you didn't even mean to take? This book tackles questions like these, outlining how a company must carefully navigate the waters of the #FakeNews Era, where moral scrutiny and consumer outrage abound. Here you'll find strategic and tactical guidance on how to prepare yourself for what may lie ahead, because you won't have time to puzzle it out when you get that dreaded late-night call from PR.
Author: Yasmin Ibrahim
Publisher: Rowman & Littlefield
ISBN: 1786614227
Category : Social Science
Languages : en
Pages : 197
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Book Description
Over the last few years, social media has expanded to become a key platform for news dissemination and circulation, and a key orginator and propogator of 'fake news'.. Nations, governments, organisations and societies are now coming to terms with the unpredictable and debilitating consequences of fake news. The propagation of news containing falsehoods has been linked to an increase in measles cases, surges in youth crimes, the spread of pseudo-science, compromised national security, and more. Some even perceive it as a global threat to democratic systems around the world. In this book, the authors examine factors influencing the spread of fake news, and suggest ways to combat it by exploring the key elements which enable and facilitate this phenomenon.
Author: Nicole A. Cooke
Publisher: American Library Association
ISBN: 0838916368
Category : Language Arts & Disciplines
Languages : en
Pages : 56
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Book Description
Talk of so-called fake news, what it is and what it isn’t, is front and center across the media landscape, with new calls for the public to acquire appropriate research and evaluation skills and become more information savvy. But none of this is new for librarians and information professionals, particularly for those who teach information literacy. Cooke, a Library Journal Mover & Shaker, believes that the current situation represents a golden opportunity for librarians to impart these important skills to patrons, regardless of their age or experience. In this Special Report, she demonstrates how. Readers will learn more about the rise of fake news, particularly those information behaviors that have perpetuated its spread;discover techniques to identify fake news, especially online; andexplore methods to help library patrons of all ages think critically about information, teaching them ways to separate fact from fiction. Information literacy is a key skill for all news consumers, and this Special Report shows how librarians can make a difference by helping patrons identify misinformation.
Author: Androniki Kavoura
Publisher: Springer Nature
ISBN: 3030661547
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry.
Author: Michael Miller
Publisher: Twenty-First Century Books ™
ISBN: 1541552482
Category : Young Adult Nonfiction
Languages : en
Pages : 112
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Book Description
While popularized by President Donald Trump, the term "fake news" actually originated toward the end of the 19th century, in an era of rampant yellow journalism. Since then, it has come to encompass a broad universe of news stories and marketing strategies ranging from outright lies, propaganda, and conspiracy theories to hoaxes, opinion pieces, and satire—all facilitated and manipulated by social media platforms. This title explores journalistic and fact-checking standards, Constitutional protections, and real-world case studies, helping readers identify the mechanics, perpetrators, motives, and psychology of fake news. A final chapter explores methods for assessing and avoiding the spread of fake news.
Author: Shiv Singh
Publisher: IdeaPress Publishing
ISBN: 9781940858722
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
We face a crisis of trust because people feel there is no longer any truth. Singh and Luthra have written a highly-readable analysis of how it happened and how we might return truth to it's necessary prominence in a social media-infused society. An urgently needed book. - David Kirkpatrick, author of The Facebook Effect and founder of Techonomy Media The new world of information is overwhelming, but it is not insurmountable. In Savvy, Shiv and Rohini offer hope - and important practical advice - for professionals trying to navigate amidst the chaos. This is a smart and useful book for anyone trying to gain a firmer footing in the Information Age. - Tom Nichols, author of The Death of Expertise andProfessor of National Security Affairs at the US Naval War College Fake news is nothing new. Technology has turbo-charged its spread leaving us inundated with misrepresentations, exaggerations, and outright lies. Finding the truth is like searching for a needle in a haystack. We are in a crisis of trust--no longer knowing who or what to believe. In the post-trust era, so much is out of our control, and yet there are ways in which we can inoculate ourselves. Savvy is a book about the human glitches that cause us to fall for alternative facts and what we can do to override them. In Savvy, we meet the social scientists who questioned the behavior of Nazi war criminals, Ivy League football fans, John F. Kennedy and more to better understand why human beings often suspend critical judgement and readily fall for fakeness. We also meet current CEOs, politicians, media moguls and artificial intelligence engines to examine why we put our trust in people, organizations and information that is biased (or blatantly deceptive) while doubting credible sources. Through examples from today's political and business headlines, Savvy guides you out of the post-trust era and includes science and analysis that makes you more informed and savvy in the business world and your personal life.
Author: Ireton, Cherilyn
Publisher: UNESCO Publishing
ISBN: 9231002813
Category : Fake news
Languages : en
Pages : 128
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Book Description
Author: Marcus Gilroy-Ware
Publisher: Watkins Media Limited
ISBN: 1912248743
Category : Political Science
Languages : en
Pages : 330
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Book Description
Why do we no longer trust facts, experts and statistics? In this essential guide to the turbulent times in which we live, Marcus Gilroy-Ware investigates our era of post-truths and fake news and answers the question of where we can go from here. We are supposed to have more information at our disposal now than at any time in history. So why, in a world of rising sea levels, populist leaders, resurgent fascism and a global pandemic, do so many people believe bizarre and untrue things about the world we live in? In After the Fact?, Marcus Gilroy-Ware shows us what really created the conditions for mis- and disinformation, from fake news and conspiracy theories, to bullshit journalism and the resurgence of the far-right, and why liberal newspaper columnists and centrist politicians are unable to turn back this tide. Spanning politics, culture, psychology, journalism, and much more, After the Fact? is a timely wake-up call for those who believe we can simply go "back to normal", and instead argues that, if we are to put an end to "fake news" we must deal with the broader social crises that are responsible for it.
Author: James O'Keefe
Publisher: Macmillan + ORM
ISBN: 1250154650
Category : Political Science
Languages : en
Pages : 313
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Book Description
The one real difference between the American press and the Soviet state newspaper Pravda was that the Russian people knew they were being lied to. To expose the lies our media tell us today, controversial journalist James O’Keefe created Project Veritas, an independent news organization whose reporters go where traditional journalists dare not. Their investigative work–equal parts James Bond, Mike Wallace, and Saul Alinsky—has had a consistent and powerful impact on its targets. In American Pravda, the reader is invited to go undercover with these intrepid journalists as they infiltrate political campaigns, unmask dishonest officials and expose voter fraud. A rollicking adventure story on one level, the book also serves as a treatise on modern media, arguing that establishment journalists have a vested interest in keeping the powerful comfortable and the people misinformed. The book not only contests the false narratives frequently put forth by corporate media, it documents the consequences of telling the truth in a world that does not necessarily want to hear it. O’Keefe’s enemies attack with lawsuits, smear campaigns, political prosecutions, and false charges in an effort to shut down Project Veritas. For O’Keefe, every one of these attacks is a sign of success. American Pravda puts the myths and misconceptions surrounding O’Keefe’s activities to rest and will make you rethink every word you hear and read in the so-called mainstream press.
Author: Jennifer LaGarde
Publisher: International Society for Technology in Education
ISBN: 1564849023
Category : Education
Languages : en
Pages : 250
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Book Description
From the authors of the bestselling Fact vs. Fiction, this book offers easy-to-implement lessons to engage students in becoming media literacy “digital detectives,” looking for clues, questioning motives, uncovering patterns, developing theories and, ultimately, delivering a verdict. The current news landscape is driven by clicks, with every social media influencer, trained and citizen journalists chasing the same goal: a viral story. In this environment, where the race to be first on the scene with the most sensational story often overshadows the need for accuracy, traditional strategies for determining information credibility are no longer enough. Rather than simply helping students become savvy information consumers, today’s educators must provide learners with the skills to be digital detectives – information interrogators who are armed with a variety of tools for dissecting news stories and determining what’s real and what isn’t in our “post-truth world.” This book: • Shares meaningful lessons that move beyond traditional “fake news” protocols to help learners navigate a world in which information can be both a force for good and a tool used to influence and manipulate. • Includes resources and examples to support educators in the work of facilitating engaging, relevant (and fun!) instructional opportunities for K-12 learners, in both face-to-face and digital learning environments. • Unpacks the connection between social-emotional learning and information literacy. • Includes access to the Digital Detective’s Evidence Locker, an online collection of over 100 downloadable and remixable resources to support the lessons in the book. As the authors state: “Remember, the detective’s job is NOT to prove themselves correct. Their job is to detect the truth!” This statement reflects the way they approach the lessons in this book, providing clear and practical guidance to help educators address and overcome this ever-expanding issue.
