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Author: Sheri Bridges
Publisher:
ISBN: 9780983415725
Category : Business & Economics
Languages : en
Pages : 102
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Book Description
Second edition
Author: Sheri Bridges
Publisher:
ISBN: 9780983415725
Category : Business & Economics
Languages : en
Pages : 102
Get Book
Book Description
Second edition
Author: Sheri Bridges
Publisher:
ISBN: 9780983415718
Category : Business & Economics
Languages : en
Pages : 100
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Book Description
Many introductory marketing textbooks provide too much coverage of non-critical material. Others provide too little coverage of subjects that are at the very heart of the discipline. Marketing in a Nutshell is designed to give readers the bare essentials of a marketing education. "Bare" because the manual excludes incidental information not necessary to a basic understanding; "essentials" because it covers concepts that are fundamental to marketing theory and practice.
Author: Chris Ritchie
Publisher: Pearson UK
ISBN: 0273741969
Category : Education
Languages : en
Pages : 229
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Book Description
GET THE RESULTS YOU WANT IN MARKETING. FAST. Marketing is all about relationships - relationships with your customers, with your brand, with the media and with your colleagues. Of all these relationships your relationship with your customers is still king. True marketing successes go beyond your product and create customer relationships with the company itself. The key to acheiving this is to align your people, your processes and your company promises. Fast Track to Success: Marketing will teach you the key skills you need to excel in marketing and accelerate your career development. It includes: Marketing in a nutshell - a series of FAQs to give you a concise overview of the subject The top 10 tools and techniques you can use to help you develop your approach to marketing Advice on leading your team – how to decide your leadership style and build your team Simple checklists to help you identify the strengths and weaknesses of your capabilities and those of your team Tips on how to progress your career, whether it’s your first 10 weeks in the job or whether you’re looking to get right to the top Don’t get left behind, set out on the Fast Track today. For more resources, log on to the series website at www.Fast-Track-Me.com. EVERYTHING YOU NEED TO ACCELERATE YOUR CAREER
Author: E.K. Valentin
Publisher: SAGE Publications
ISBN: 1483323838
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today’s highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote “thinking inside the box,” author E.K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for. The book’s unique applied perspective, sets Business Planning & Market Strategy apart from conventional “how to” planning guides.
Author: Mike Meldrum
Publisher: Elsevier
ISBN: 0080468551
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors’ marketing know-how and expert insights accessible to all. Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice Concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques Credible and expert marketing insights from leading marketing consultants especially for non-specialists
Author: Frauke Henning-Bodewig
Publisher: Kluwer Law International B.V.
ISBN: 9041123296
Category : Law
Languages : en
Pages : 274
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Book Description
The book delineates, with extraordinary clarity and precision, the working of unfair competition law throughout the European Union. Its four comprehensive chapters encompass: basic considerations of definition, subject matter, enforcement, and applicable law: international provisions under the Paris convention, TRIPS, and WIPO model law; analysis of relevant EC directives and regulations and ECJ jurisprudence; and extensive discussions of the national unfair competition laws of all 25 Member States. For each Member State, specific topics covered include such considerations as the following: sources of law; competition law in a nutshell; regulation of advertising; direct marketing; sales promotion; risk of confusion; disparagement, defamation; misappropriation, imitation; impediment of competitors; and breach of the law. The author also provides a selected bibliography of sources for each country. It would be difficult to find a more useful analysis of European Unfair Competition Law than this systematic study. It is practical, thorough, clarifying, and readable, all at the same time. The author untangles the most complex of apparent contradictions with impressive skill. Copies of this book will quickly take their places on the working shelves of interested practitioners, academics, and officials throughout Europe.
Author: Sheri Bridges
Publisher: Phandango
ISBN: 9780983415732
Category : Business & Economics
Languages : en
Pages : 102
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Book Description
Author: Robert W. Katz
Publisher: Jones & Bartlett Learning
ISBN: 9780834211520
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
This guidebook addresses the three major financial centers in every ph ysician's life--the medical practice, the pension plan, and personal f inances. Listing cases and examples, the author addresses these three interrelated financial centers in a two-phase process: how to conduct practice management review and then how to use this process to establi sh an ongoing system for successful total financial management. Plus, the second edition has new material on capitation, integrated delivery systems, mergers & acquisitions and practice valuation, pensions, and dealing with managed care companies.
Author: SRUTHI. S, Dr Ravi Kumar Gupta
Publisher: Archers & Elevators Publishing House
ISBN: 9390996031
Category : Antiques & Collectibles
Languages : en
Pages :
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Book Description
Author: Sarah White
Publisher: Penguin
ISBN: 0028614909
Category : Business & Economics
Languages : en
Pages : 448
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Book Description
Describes the basics of marketing products or services, including organizing a promotional plan, designing ads, selecting media, handling publicity, managing a sales force, and conducting market research.
