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Author: Theodore Levitt
Publisher: Simon and Schuster
ISBN: 0029190908
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industrialization of service, and other facets of effective marketing strategies.
Author: Theodore Levitt
Publisher: Simon and Schuster
ISBN: 0029190908
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industrialization of service, and other facets of effective marketing strategies.
Author: Theodore Levitt
Publisher:
ISBN:
Category :
Languages : it
Pages : 241
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Book Description
Author: Martin Reeves
Publisher: Harvard Business Press
ISBN: 1647820871
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
A guide for mining the imagination to find powerful new ways to succeed. We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: The Seduction: How to open yourself up to surprises The Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedback The Epidemic: How to spread an evolving idea to others The New Ordinary: How to turn your novel idea into an accepted reality The Encore: How to repeat the process—again and again. Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.
Author: Theodore Levitt
Publisher:
ISBN: 9788820010188
Category : Business & Economics
Languages : it
Pages : 287
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Book Description
Author: Lionel Trilling
Publisher: New York Review of Books
ISBN: 1590175514
Category : Literary Criticism
Languages : en
Pages : 320
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Book Description
The Liberal Imagination is one of the most admired and influential works of criticism of the last century, a work that is not only a masterpiece of literary criticism but an important statement about politics and society. Published in 1950, one of the chillier moments of the Cold War, Trilling’s essays examine the promise —and limits—of liberalism, challenging the complacency of a naïve liberal belief in rationality, progress, and the panaceas of economics and other social sciences, and asserting in their stead the irreducible complexity of human motivation and the tragic inevitability of tragedy. Only the imagination, Trilling argues, can give us access and insight into these realms and only the imagination can ground a reflective and considered, rather than programmatic and dogmatic, liberalism. Writing with acute intelligence about classics like Huckleberry Finn and the novels of Henry James and F. Scott Fitzgerald, but also on such varied matters as the Kinsey Report and money in the American imagination, Trilling presents a model of the critic as both part of and apart from his society, a defender of the reflective life that, in our ever more rationalized world, seems ever more necessary—and ever more remote.
Author: Theodore Levitt
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 238
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Book Description
Author: Ed Catmull
Publisher: Random House
ISBN: 0593594657
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
Author: Jim Bandrowski
Publisher: Simon and Schuster
ISBN: 1439119597
Category : Business & Economics
Languages : en
Pages : 334
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Book Description
Superior companies are innovators, but it is not creativity alone that leads to increased market share, higher return on investment, or greater profit. Rather, success in business is ideas PLUS action. Bandrowski shows that the business objective of developing new ideas is not to find solutions for their own sake, but to seek new ways of viewing a business and therefore compete more effectively. Using hundreds of examples, the author develops a five-step plan that will help a senior manager create and implement a company-wide vision, or assist a division or department manager in setting a strategic direction for his or her unit.
Author: David Copperfield
Publisher: HarperCollins Publishers
ISBN: 9780061054938
Category : Fantasy fiction, American
Languages : en
Pages : 0
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Book Description
Like its triumphant predecessor, the first volume in David Copperfield's ongoing collection of tales by his favorite writers, this is far more than just a book. It is a dazzling miracle show in which some of today's most celebrated authors have been summoned onstage and asked to perform their own special wizardry for a legendary performer's millions of dedicated fans. This second "invitation-only" volume includes such masters as Neil Gaiman, Peter S. Beagle, Anne McCaffrey, Tad Williams, Greg Bear, Katherine Dunn, and the Grand Illusionist himself.
Author: Liberty Chidziwa
Publisher:
ISBN: 2765901252
Category : Business & Economics
Languages : en
Pages : 40
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Book Description
Entrepreneurship imagination is a classical book that explains the secrets of wealth creation of many prominent entrepreneurs. Imagination is creativity that most academic books and it unveils the day to day mind programming activities which are practical for the building of multi-billionaire fortunes.
