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Author: Jeri Davis
Publisher: Jossey-Bass
ISBN:
Category : Psychology
Languages : en
Pages : 212
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Book Description
Marketing for Therapists is the first book of its kind to offer step-by-step guidance for creating effective and ethical marketing strategies that meet the challenges of today's rapidly changing behavioral healthcare environment. The expert contributors apply proven marketing concepts and techniques to the field of clinical practice and present nuts-and-bolts information in easy-to-understand language.
Author: Jeri Davis
Publisher: Jossey-Bass
ISBN:
Category : Psychology
Languages : en
Pages : 212
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Book Description
Marketing for Therapists is the first book of its kind to offer step-by-step guidance for creating effective and ethical marketing strategies that meet the challenges of today's rapidly changing behavioral healthcare environment. The expert contributors apply proven marketing concepts and techniques to the field of clinical practice and present nuts-and-bolts information in easy-to-understand language.
Author: David P. Diana
Publisher: John Wiley & Sons
ISBN: 0470609133
Category : Psychology
Languages : en
Pages : 260
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Book Description
Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners "This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places." —Dr. Thomas Phelan, Psychologist and bestselling author of 1-2-3 Magic "David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision." —Melinda Edwards, MD, Psychiatrist A hands-on guide to building a successful mental health practice There is real opportunity for growth, advancement, and overall success within the mental health profession. Marketing for the Mental Health Professional helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice. Filled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on: Using customer-based selling to create a thriving practice Developing effective strategies for engaging clients, building credibility, and earning loyalty Identifying true prospects that will lead to long-term success Using power, influence, and persuasion to help grow your practice Creating an impression and being remembered Using Internet technology to start a conversation and build relevance A practical guide for professionals looking to achieve long-term success in the field, Marketing for the Mental Health Professional proposes a different way of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that "best in class" organizations and sales/marketing professionals use to generate an increase in market share, financial wealth, and overall achievement.
Author: Daniel Wendler
Publisher: Createspace Independent Publishing Platform
ISBN: 9781532844553
Category :
Languages : en
Pages : 116
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Book Description
Online marketing made easy Online marketing doesn't have to be difficult.In fact, online marketing can be one of the easiest ways to build your private practice. With the right strategy and a bit of effort, you can create a sustainable flow of online referrals.Clicking with Clients can show you how. It's written by Daniel Wendler, a doctoral student in clinical psychology and an online marketing expert. Before starting his graduate studies in psychology, Daniel worked for some of the top digital marketing agencies, and started his own successful internet businesses as well. He wrote Clicking with Clients to help therapists feel confident marketing their practice online. If you want a practical guide to launching your website, attracting new clients and growing your practice through the web, this is your book. Inside, you'll learn step-by-step instructions on how to: * Build and design a website* Attract new clients through SEO, social media, and online advertising* Protect your privacy online* Self-publish a book to share your expertise* And more!Plus, you'll learn common marketing pitfalls to avoid, as well as clever strategies for making the most of your investment in online marketing. You'll also get recommendations for further readings, trusted experts, and helpful websites - everything you need to excel at online marketing. Ready to build your private practice online? Start Clicking with Clients today!
Author: James Rye
Publisher: Routledge
ISBN: 0429918909
Category : Psychology
Languages : en
Pages : 122
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Book Description
This book answers the questions that therapists frequently ask about setting up and running a business. It allows readers to successfully make the journey from being trained in how to conduct professional therapy sessions to running a growing private practice. The material covers a range of issues including: registration with HMRC, money issues, marketing, insurance, and whether to work from home or other premises. The book addresses a number of practical questions, such as: Do I have to register with the information commission? What can I count as legitimate business expenses? What mistakes should I avoid when marketing my practice? How can I easily and cheaply accept card payments from my clients? What help can I get to manage my phone calls? How can I get a website? and, What can I do to increase my personal safety?As counselling in the twenty-first century changes, an increasing number of therapists are using technology to write and store notes, and to communicate with clients - either to arrange appointments, or to conduct them.
Author: Jane Travis
Publisher:
ISBN: 9781692305529
Category :
Languages : en
Pages : 277
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Book Description
You're a counsellor or psychotherapist, and you're qualified, insured and have a room. Now, how do you attract clients? Starting your own private practice is exciting and challenging, and this book will motivate and inspire and to take the necessary actions to attract clients and build a successful practice that you can be proud of. Inside you'll learn: How to get started quickly and on a budget, no website necessary How to manage those nagging fears or worries that might hold you back How to be visible and attract clients in a way that feels right for you, no cheesy sales techniques required In this easy to read book, we look at niches*websites*social media*content creation and blogs*mindset*money*Imposter Syndrome*time management*networking*offline*advertising and much more. Written by a counsellor, this book offers down to earth practical advice to grow your confidence, so you can grow your private practice into whatever you want it to be. By the end of this book, you'll be ready to love and grow your business like never before. I am on a mission to change the face of therapy. Together we're going to change the way people view our work and shift the public perception of what we do, which will benefit clients, ourselves and the communities around us. WHAT IF PRIVATE PRACTICE FOCUSED ON PREVENTION? People associate counselling with mental health issues, but can you imagine how much better it would be for them to invest in some therapy BEFORE it got to the point of doctors visits and time off? To get help when they first notice that they have a low mood or are struggling with an aspect of their life or relationship rather than wait till they reach rock bottom? This isn't a new concept, I think all counsellors and psychotherapists want this. So how can we make this happen?
Author: Louis J. Cozolino
Publisher: W. W. Norton & Company
ISBN: 0393704246
Category : Psychology
Languages : en
Pages : 238
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Book Description
Lessons from the personal experience and reflections of a therapist. The difficulty and cost of training psychotherapists properly is well known. It is far easier to provide a series of classes while ignoring the more challenging personal components of training. Despite the fact that the therapist's self-insight, emotional maturity, and calm centeredness are critical for successful psychotherapy, rote knowledge and technical skills are the focus of most training programs. As a result, the therapist's personal growth is either marginalized or ignored. The Making of a Therapist counters this trend by offering graduate students and beginning therapists a personal account of this important inner journey. Cozolino provides a unique look inside the mind and heart of an experienced therapist. Readers will find an exciting and privileged window into the experience of the therapist who, like themselves, is just starting out. In addition, The Making of a Therapist contains the practical advice, common-sense wisdom, and self-disclosure that practicing professionals have found to be the most helpful during their own training.The first part of the book, 'Getting Through Your First Sessions,' takes readers through the often-perilous days and weeks of conducting initial sessions with real clients. Cozolino addresses such basic concerns as: Do I need to be completely healthy myself before I can help others? What do I do if someone comes to me with an issue or problem I can't handle? What should I do if I have trouble listening to my clients? What if a client scares me?The second section of the book, 'Getting to Know Your Clients,' delves into the routine of therapy and the subsequent stages in which you continue to work with clients and help them. In this context, Cozolino presents the notion of the 'good enough' therapist, one who can surrender to his or her own imperfections while still guiding the therapeutic relationship to a positive outcome. The final section, 'Getting to Know Yourself,' goes to the core of the therapist's relation to him- or herself, addressing such issues as: How to turn your weaknesses into strengths, and how to deal with the complicated issues of pathological caretaking, countertransference, and self-care.Both an excellent introduction to the field as well as a valuable refresher for the experienced clinician, The Making of a Therapist offers readers the tools and insight that make the journey of becoming a therapist a rich and rewarding experience.
Author: Beth Hayden
Publisher: John Wiley & Sons
ISBN: 1118414713
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
How to effectively use Pinterest to market your business, product, or service Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers. You will learn: How to create a powerful Pinterest profile, your Pinterest brand strategy, set up boards, pin and repin images, and get into conversations in the Pinterest user interface. Pinterest marketing techniques, including great content creation, how to optimize websites and blogs for pinning, and how to start growing your followers. How to integrate Pinterest with other social media tools (including Facebook, Twitter, and blogs) and how to track trends and monitor conversation on Pinterest. Advanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, advice for special types of businesses (B2B companies and nonprofits), and how to make your pins and boards “sticky” so they capture public attention and influence people to change their behavior. Pinterest copyright issues Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.
Author: Lynn Grodzki
Publisher: W. W. Norton & Company
ISBN: 0393703312
Category : Medical
Languages : en
Pages : 281
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Book Description
Would you like to: Make more money in your private practice? Attract more ideal clients? Generate a flow of quality referrals? Revitalize your existing practice? Have increased confidence as a business owner? In this book, psychotherapist and business coach Lynn Grodzki acts as your personal business coach and shows you how to build an ideal private practice—one that is both highly profitable and personally satisfying. Today, being a talented professional is not enough to ensure the success of your private practice; you also need to be an enthusiastic, talented businessperson. Grodzki's business strategies are effective and immediately useful for a wide range of private practitioners, including social workers, psychologists, psychiatrists, massage therapists, energy healers, life coaches, and chiropractors. Whether you are just starting out as an independent practitioner or looking to revitalize an existing practice, Building Your Ideal Private Practice provides a foundation for business and personal growth that will lead you to a new level of personal and financial enrichment. Presenting innovative business concepts in a format specifically adapted for the therapeutic profession, this book guides professionals at all stages of their careers. Bringing together years of experience and the key elements from her Private Practice Success Program with an easy and accessible writing style, Grodzki's book will help you not only build a successful practice outside managed care, but also ensure that your business reflects your true values and talents.
Author: Christian Hughes
Publisher:
ISBN:
Category :
Languages : en
Pages : 73
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Book Description
This is a guide for all the talented therapists and counsellors like you who are struggling to create a successful business. Experts in helping others to build happier and more successful lives but yet struggling to find enough well-paying clients to give you the income, stability and business you want. Those of you who were told that "if you build it, they will come" only to find they most definitely did not! Those of you who look at other therapists making an effortless success and are left wondering "what I am missing?" Those of you who want to learn straightforward strategies for succeeding in private practice without paying for advertisements.Written by a therapist who has struggled with the best of them to build a private practice and learned what works and, just as importantly, what doesn't. Marketing For Therapists will give you tools to create a marketing strategy with minimal resources. Build a full client list from scratch. Create a regular stream of clients. Exponentially grow your income. In the simple steps offered in this book you will...Learn the common marketing mistakes of struggling therapists. Learn how to be gain clarity on what you do and how to market it. Learn how to identify your ideal clients and how to find them. Learn how to focus on your clients real problems, in their words, and how to offer solutions they want. Learn how to refine your messaging to speak directly to your ideal clients. Learn how to engage your potential clients to build relationships that lead to real clients in your practice. Learn how to use you existing skills to create multiple offerings that earn more for your time, expanding your income potential and creating more freedom for you. Learn to set prices effectively. If are new to private practice and want to learn how to market yourself, or if your current strategy is not bringing you the results you want, then Marketing For Therapists might just be what you are looking for.
Author: THOMAS. SKOVHOLT
Publisher: Oxford University Press
ISBN: 0190496584
Category :
Languages : en
Pages : 229
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Book Description
In this 10th Anniversary text, Thomas M. Skovholt and Len Jennings paint an elaborate portrait of expert or "master" therapists. The book contains extensive qualitative research from three doctoral dissertations and an additional research study conducted over a seven-year period on the sameten master therapists. This intensive research project on master therapists, those considered the "best of the best" by their colleagues, is the most extensive research on high-level functioning of mental health professionals ever done. Therapists and counselors can use the insights gained from thisbook as potential guidelines for use in their own professional development. Furthermore, training programs may adopt it in an effort to develop desirable characteristics in their trainees.Featuring a brand new Preface and Epilogue, this 10th Anniversary Edition of Master Therapists revisits a landmark text in the field of counseling and therapy.
