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Author: Sarah Hündgen
Publisher: GRIN Verlag
ISBN: 3640997794
Category : Business & Economics
Languages : en
Pages : 85
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Book Description
Bachelor Thesis from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Otto Beisheim School of Management Vallendar, language: English, abstract: The aim of this thesis is to come up with a typology of marketing flop areas. Therefore I will present 90 marketing failures and analyze them in regard to the obvious and less obvious reasons for the failure.1 Furthermore, the case studies will be categorized according to the marketing function in which the mistake occurred. I will then present characteristics common to the cases in each category. To ease the accessibility of the text, references will only appear in the tables integrated into the section. In the second part of this thesis, three cases will be analyzed in-depth concerning how the decisions causing the marketing mistake were made. Therefore I will provide a summary of the decision in question as well as of its objectives and consequences, to then retrace the different steps that lead to the wrong decision. For each of these cases, I will also outline how the failure could have been prevented. Finally, I will shortly summarize the most important results of my research. I will also mention which limitations I encountered while preparing this thesis, and suggest further questions that, in my mind, are relevant to research in the field of marketing flops.
Author: Sarah Hündgen
Publisher: GRIN Verlag
ISBN: 3640997794
Category : Business & Economics
Languages : en
Pages : 85
Get Book
Book Description
Bachelor Thesis from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Otto Beisheim School of Management Vallendar, language: English, abstract: The aim of this thesis is to come up with a typology of marketing flop areas. Therefore I will present 90 marketing failures and analyze them in regard to the obvious and less obvious reasons for the failure.1 Furthermore, the case studies will be categorized according to the marketing function in which the mistake occurred. I will then present characteristics common to the cases in each category. To ease the accessibility of the text, references will only appear in the tables integrated into the section. In the second part of this thesis, three cases will be analyzed in-depth concerning how the decisions causing the marketing mistake were made. Therefore I will provide a summary of the decision in question as well as of its objectives and consequences, to then retrace the different steps that lead to the wrong decision. For each of these cases, I will also outline how the failure could have been prevented. Finally, I will shortly summarize the most important results of my research. I will also mention which limitations I encountered while preparing this thesis, and suggest further questions that, in my mind, are relevant to research in the field of marketing flops.
Author: Zalfa Laili Hamzah
Publisher: Partridge Publishing Singapore
ISBN: 1543761801
Category : Business & Economics
Languages : en
Pages : 98
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Book Description
Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.
Author: Donald W. Hendon
Publisher: Contemporary Books
ISBN: 9780844234588
Category : Business failures
Languages : en
Pages : 220
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Book Description
How many of these soft drinks are still around? Hagar-the-Horrible Cola, Nutrimato, Panda Punch, Sudden Soda, and Yabba Dabba Dew? None. That's because they all failed. And everyone remembers such mammoth marketing mistakes as Coca-Cola's replacement of its market leader with the "New Coke," or Chevrolet's introduction of its Nova automobile into Latin American markets, where in Spanish "no va" means "doesn't go." This book documents numerous examples of marketing disasters like these, focusing on common error patterns and explaining how to avoid them. Highlighting both top brands and lesser known products and services, this book pulls examples from large and small companies, local, national, and international campaigns, consumer and industrial marketers, and profit-making and not-for-profit organizations. From mistakes in new product launches, pricing, and packaging to unlucky choices in advertising and sales strategies, this book helps marketers learn from the bad experiences of others--and avoid costly, damaging decisions of their own.
Author: Robert F. Hartley
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
Aimed at business and economics students, this marketing textbook incorporates case studies of notable marketing mistakes, and discusses the reasons for their failures. Most of the examples presented are recent and failures are compared to successes in a variety of industries.
Author: Robert F. Hartley
Publisher: Wiley
ISBN: 9780471159056
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
This collection of short, real-company cases explores notable blunders in marketing. It helpfully outlines several contrasting good marketing decisions, their ramifications and the lessons they teach. This book emphasizes how we can learn from mistakes and successes—how we can learn by comparing the unsuccessful with the successful.
Author: Philippe Davidson
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110684039
Category : Business & Economics
Languages : en
Pages : 207
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Book Description
Managers often isolate their innovation teams, but wouldn’t it be better to engage all the workers in innovation? This book describes a framework that makes innovation a daily consideration for all. It involves allowing a knowledge network to develop naturally which complements the existing organizational structure making it more organic. It fosters more extensive collaboration amongst workers to produce more imaginative solutions that maximize value. The workers are encouraged to consult one another spontaneously across their organization and beyond its traditional boundaries. Insightful and constructive exchanges stimulate their thinking making them creative partners. Unsuspected capabilities, ideas and value are revealed. Philippe Davidson describes creative deliberation techniques designed to maximize stakeholder value. The framework also makes organizations nimbler and more resilient to market changes. They become more sustainable in ever-changing conditions because learning and change become the norm. Innovation champions will find powerful arguments for introducing democratized innovation in their organizations. A wealth of practical techniques and handy tips for participative work-based training will help organizational trainers and facilitators to democratize innovation. Management consultants will find invaluable insights to advise their clients on innovation. Your workers are your organization’s best agents of change - unleash their natural creativity!
Author: Sarah Hündgen
Publisher: GRIN Verlag
ISBN: 3640997611
Category : Business & Economics
Languages : en
Pages : 78
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Book Description
Bachelor Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Otto Beisheim School of Management Vallendar, language: English, abstract: The aim of this thesis is to come up with a typology of marketing flop areas. Therefore I will present 90 marketing failures and analyze them in regard to the obvious and less obvious reasons for the failure.1 Furthermore, the case studies will be categorized according to the marketing function in which the mistake occurred. I will then present characteristics common to the cases in each category. To ease the accessibility of the text, references will only appear in the tables integrated into the section. In the second part of this thesis, three cases will be analyzed in-depth concerning how the decisions causing the marketing mistake were made. Therefore I will provide a summary of the decision in question as well as of its objectives and consequences, to then retrace the different steps that lead to the wrong decision. For each of these cases, I will also outline how the failure could have been prevented. Finally, I will shortly summarize the most important results of my research. I will also mention which limitations I encountered while preparing this thesis, and suggest further questions that, in my mind, are relevant to research in the field of marketing flops.
Author: Federico Rotini
Publisher: Springer Science & Business Media
ISBN: 1447140176
Category : Technology & Engineering
Languages : en
Pages : 166
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Book Description
Whilst previous methods for business process reengineering have focused on time and cost reduction policies to preserve competitive services and products, Re-engineering of Products and Processes: How to Achieve Global Success in the Changing Marketplace presents a new approach which aims to include aspects that impact the customer perceived value. This method supports business reengineering initiatives by identifying process bottlenecks as well as new products and services viable to overcome market competition. This original approach is described step-by-step, explaining the theory through examples of performable tasks and the selection of relevant tools according to the nature of the problem. Supported by illustrations, tables and diagrams, Re-engineering of Products and Processes: How to Achieve Global Success in the Changing Marketplace clearly explains a method which is then applied to several case studies across different industrial sectors. Re-engineering of Products and Processes: How to Achieve Global Success in the Changing Marketplace provides a scientific reference for researchers and PhD students working in several fields of the Industrial Engineering: mechanical, electric, electronic sectors and, more in general, all the industrial areas where there are needs to design innovative products. The step-by-step description on how to employ the proposed method and its application to practical examples, make the book a key resource for industry consultants and managers who look to increase the value of their products and services for new and existing customers.
Author: Rosanna Masiola
Publisher: Cambridge Scholars Publishing
ISBN: 1443874868
Category : Social Science
Languages : en
Pages : 223
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Book Description
This book is the first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a result of decades of research and teaching in university courses. A cross-cultural approach to translational issues and the translatability of advertising cohesively is adopted here, exploring the dynamics of the conflict between the ‘centre’ and the ‘periphery’. It introduces the concept of advertising English as lingua franca (AELF), marking new trends in the domain of varieties of English around the world (VEAW). The data examined here show the ambivalent polarity conditioning advertising and translation: both have been mutually exclusive, and both have been subject to bans, censorship and ideological control, racism, propaganda, and stereotyping. In their fundamental principles and concepts of theories and applications, however, neither discipline cannot exist outside a free market and total freedom of expression and trust.
Author: Chris Hackley
Publisher: Springer
ISBN: 1137297115
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
