Market Research Methods in the Sports Industry PDF Download
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Author: Neven Šerić
Publisher: Emerald Group Publishing
ISBN: 1787541932
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.
Author: Neven Šerić
Publisher: Emerald Group Publishing
ISBN: 1787541932
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.
Author: Brenda G. Pitts
Publisher:
ISBN: 9781940067315
Category : Sports administration
Languages : en
Pages : 0
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Book Description
Research -- the systematic investigation of materials and sources to establish facts and reach new conclusions -- is carried out for a variety of purposes and to achieve a variety of goals. For sport business industry, research is critical for developing strategies to effectively understand and manage the franchise, property, or facility. This second edition provides a detailed introduction into the research itself, and applies those methods directly to the field of sport business management. With established reputations as expert researchers in the field, the authors have reorganised foundational concepts and updated methods and industry examples to provide students, instructors and professionals with a knowledge base and resources to prepare, collect, analyse and present targeted research for scholarly publication or to better interpret and respond to the needs of an array of areas in the sport management industry.
Author: Jacquelyn Cuneen
Publisher: Routledge
ISBN: 1351817116
Category : Sports & Recreation
Languages : en
Pages : 263
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Book Description
Sport Industry Research & Analysis offers a no-nonsense, straightforward approach to the study of research design and statistical analysis in the sport enterprise. Each chapter outlines real-world instances in which research and statistics contribute to bottom-line decisions. The book includes clear, progressive instructions, using spreadsheets for statistical computations and analyses. The explanations for the calculations and analyses are presented in the context of sport industry scenarios with sample data. Additional scenarios with sample data provide hands-on practice with each statistical test. "In Practice" contributions from sport industry professionals demonstrate how these practitioners use research and statistical analysis in their everyday tasks. This book's succinct, applied approach to research design and statistical analyses provides readers with essential skills to help them understand the importance of an information-based approach to decision making in the sport enterprise.
Author: Damon P. S. Andrew
Publisher: Human Kinetics
ISBN: 073607385X
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
This text explains research design, implementation, analysis and assessment criteria with a focus on specific procedures unique to sport managament.
Author: Damon P. S. Andrew
Publisher: Human Kinetics Publishers
ISBN: 1492574910
Category : Sports administration
Languages : en
Pages : 377
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Book Description
Research Methods and Design in Sport Management, Second Edition, explains research design, implementation, and assessment criteria with a focus on procedures unique to the discipline of sport management.
Author: Neven Šerić
Publisher: Emerald Group Publishing
ISBN: 1787541916
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.
Author: Chris Gratton
Publisher: Taylor & Francis
ISBN: 0415493927
Category : Education
Languages : en
Pages : 321
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Book Description
This comprehensive, accessible and practical textbook provides a complete grounding in both qualitative and quantitative research methods for the sports studies student. The book offers the reader a step-by-step guide to the research process, from designing a research project, to collecting and analyzing data, to reporting the research, and is richly illustrated throughout with sport-related case-studies and examples from around the world. Now in a fully revised and updated new edition, the book covers key topics such as: choosing an appropriate research design undertaking a literature review key research techniques, including questionnaires, interviews, content analysis and ethnographic studies data analysis, including an introduction to SPSS, as well as guides to descriptive and inferential statistics writing a research report ethical issues in sports research. Research Methods in Sports Studies is designed to be a complete and self-contained companion to any research methods course and contains a wealth of useful features, such as highlighted definitions of key terms, revision questions, practical research exercises, and a companion website with web links, multiple choice questions, powerpoint slides, and other learning resources. The book is also an invaluable reference for any student undertaking a dissertation or research project as part of their studies. Visit the companion website at: www.routledge.com/textbooks/9780415493932
Author: C. Keith Harrison
Publisher: CRC Press
ISBN: 1315350629
Category : Computers
Languages : en
Pages : 236
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Book Description
Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.
Author:
Publisher:
ISBN: 9781792420306
Category :
Languages : en
Pages :
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Book Description
Author: Jacquelyn Cuneen
Publisher: Routledge
ISBN: 1000029743
Category : Social Science
Languages : en
Pages : 306
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Book Description
Sport Industry Research and Analysis offers a straightforward, no nonsense approach to research design and statistical analyses in sport organizations. This fully revised and updated new edition describes the research process, from identifying a research question to analyzing data, and uses real world scenarios to help students and industry professionals understand how to conduct research and apply the results in their wider work. The book includes clear, step-by-step instructions for the analysis and interpretation of data. It explains how to use Excel and SPSS for every key statistic and statistical technique, with screenshots illustrating every step and additional scenarios providing further context. "In Practice" contributions from sport industry professionals demonstrate how these practitioners use statistical analyses in their everyday tasks, and this new edition includes expanded sections on conducting a literature review and research ethics, as well as ancillary materials for instructors including slides, test questions, data files, answer sheets, and videos. This is the clearest and most easy-to-use guide to research and analysis techniques in sport, helping the reader to build essential skills and confidence in using statistics, vital to support decision-making in any sport enterprise. It is an essential text for any sport business research methods course, and an invaluable reference for all sport industry professionals.
