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Author: Thomas Peterson
Publisher: iUniverse
ISBN: 1475962630
Category : Exchange traded funds
Languages : en
Pages : 139
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Book Description
Author and licensed financial advisor Thomas Peterson reveals Wall Street's hidden secret -- how to make money safely and lucratively using the covered call option with exchanged traded funds and protective puts. He presents a basic overview on options, exchange traded funds, and protective puts. Includes end-of-chapter quizzes.
Author: Thomas Peterson
Publisher: iUniverse
ISBN: 1475962630
Category : Exchange traded funds
Languages : en
Pages : 139
Get Book
Book Description
Author and licensed financial advisor Thomas Peterson reveals Wall Street's hidden secret -- how to make money safely and lucratively using the covered call option with exchanged traded funds and protective puts. He presents a basic overview on options, exchange traded funds, and protective puts. Includes end-of-chapter quizzes.
Author:
Publisher:
ISBN:
Category : Science
Languages : en
Pages : 494
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Book Description
Author: Al Lieberman
Publisher: FT Press
ISBN: 0133092305
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You’ll master innovative new ways to grab consumers’ attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.
Author: Mike Mueller
Publisher: MotorBooks International
ISBN: 0760339449
Category : Transportation
Languages : en
Pages : 194
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Book Description
Muscle cars all but disappeared by 1974, but by the 1990s, thanks to improved engine technology, they were back with a vengeance. This book traces the full history right up to today's new Mustang, Camaro, and Challenger.
Author: Helen Powell
Publisher: Routledge
ISBN: 1134718926
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
Author: Oren Harari
Publisher: Pearson Education
ISBN: 0132703823
Category :
Languages : en
Pages : 446
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Book Description
Everywhere, products are being commoditized, services are being imitated, and traditional barriers to market entry are collapsing. To sustain competitive advantage in today's Copycat Economy, companies must break from the pack. This book will show how. Oren Harari starts by touring "Commodity Hell," and identifying 10 common mistakes that keep companies trapped in the pack. Next, Harari introduces six strategies for propelling your organization where competitors can't follow. Learn how to dominate markets (and when to leave them); how to create a "higher cause" that will mobilize stakeholders; and how to build a pipeline of cool, compelling products, in any industry. Harari reveals new ways to take customers far beyond mere "satisfaction," and shows how to innovate in even the most prosaic areas of a business. Learn how to avoid destructive mergers, and buy what really matters: talent, imagination, foresight, speed, rebelliousness, and inspiration. Finally, Harari offers a candid "12 Step" program for transforming leadership behavior to lead the charge -- and leave competitors in the dust.
Author: Des Dearlove
Publisher: John Wiley & Sons
ISBN: 9780857080899
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
Mega-mogul Bill Gates is quite simply the richest and most successful businessman of all time. His remarkable vision and obsessive desire to win have created a leadership style radically different to anything the business world has seen before. The Unauthorized Guide to Doing Business the Bill Gates Way draws out the universal lessons from Bill Gates' phenomenal success and identifies 10 secret leadership strategies that can be applied to any business or career: Be in the right place at the right time Fall in love with technology Take no prisoners Hire very smart people Learn to survive Don't expect any thanks Assume the visionary position Cover all the bases Build a byte-sized business Never ever take your eye off the ball Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson; Jamie Oliver; Duncan Bannatyne; Alan Sugar; and Philip Green.
Author: Joe Waters
Publisher: John Wiley & Sons
ISBN: 1118011309
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaign techniques Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.
Author: Michael Veltri
Publisher: John Wiley & Sons
ISBN: 1119285275
Category : Business & Economics
Languages : en
Pages : 259
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Book Description
Follow your own nature to achieve clarity, power, and success The Mushin Way teaches tools and techniques to help you reach peak performance and transform your business and personal life. Regardless of what we want to achieve in business or in life, transformation can be difficult and we tend to be our own worst enemies. We hold ourselves back without even realizing what we are capable of. In this book, you'll learn how to break through the cycle of stress and setbacks to act with clarity, purpose, and direction—achieving peak performance and transformation along the way. You'll look deep inside to discover the natural leadership abilities lying dormant within you; you'll wake them up, make them stronger, and learn to draw on the strengths of those around you instead of muscling through with brute force. You'll discover how making the right choice is an empowering act, and develop the strength and confidence to stop hesitating at every crossroad. With pragmatic advice and wisdom drawn from the guiding principles of the Japanese martial art of Aikido, you'll find your inner warrior and learn that even the most challenging battles can be won—or may not even need to be fought. When you set your sights high, peak performance can feel like a constant uphill battle fraught with failures and disappointments. What if success was more like a transformational river current that carries you along to your goal? This book shows you how to come down off the hill into the refreshing waters of mindfulness to begin your journey to the top. Develop laser-like focus, even in high-stress environments Identify and develop your own innate leadership qualities Turn setbacks into opportunities and defeat into victory Achieve much more than ever before, with far less effort Eastern philosophy teaches us to work in harmony with our own nature instead of fighting ourselves every step of the way. The Mushin Way shows you just where your inner strengths lie, and how to leverage them for success.
Author: Bill Aulet
Publisher: John Wiley & Sons
ISBN: 1118839722
Category : Business & Economics
Languages : en
Pages : 1144
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Book Description
