Manual for the Study of the Psychology of Advertising and Selling PDF Download
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Author: Harry Dexter Kitson
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 126
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Book Description
Author: Harry Dexter Kitson
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 126
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Book Description
Author: Harry Dexter Kitson
Publisher: Andesite Press
ISBN: 9781298845719
Category :
Languages : en
Pages : 122
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Henry Charles Link
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 326
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Book Description
Above all, the methods given are such as will stand analysis not only by experienced sales managers and advertisers, but by the competent psychologist of the modern school. Instead of following the traditional titles or classifications in the field of selling and marketing, represented by methods of selling that differ mechanically, the logic of this book is based entirely on the theme, discovering and measuring consumer demand. Its material is presented, therefore, in terms of the five major channels through which contacts with consumers are established, namely: Salesmen, Retailers and Dealers, Sales Compilations, Market Surveys, and Advertising. All of the chapters fall under one of these headings and the methods described deal with the use of these contacts as a means of increasing sales, planning sales, and predicting the sales of new products.
Author: Newark Public Library. Business Branch
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 612
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Book Description
Author: Newark Public Library. Business Branch
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 612
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Book Description
Author:
Publisher:
ISBN:
Category : Best books
Languages : en
Pages : 1586
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1586
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Book Description
Author:
Publisher:
ISBN:
Category : Best books
Languages : en
Pages : 992
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Book Description
Author: Gary M. Grikscheit
Publisher: John Wiley & Sons
ISBN: 9780471600855
Category : Business & Economics
Languages : en
Pages : 474
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Book Description
Updated and revised to present a clear yet basic understanding of the objectives, ideas and tools needed to sell effectively. Focuses on developing managerial skills, analyzing customers' requirements and personalities to create dynamic strategies. Discusses ways of handling objections; breaks down closing techniques; explores group dynamics involved in selling to a committee rather than individuals. New features include application of computer, video-recording and playback technology to develop and measure key behaviors in the sales process.
Author: Massimo Parravicini
Publisher: Business Expert Press
ISBN: 1631572598
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
In many FMCG companies, the challenges for the sales function are to develop effective sales strategies and to deliver excellent sales operations in order to support the achievement of business targets. The purpose of this book is to provide a practical guide to sales management through the analysis of its key components: route to market, sales strategy, key performance indicators, organizational models, sales force management, customer business planning, order to cash, and sales and operations planning. For each of these topics, the content of this book is a balance of theory, practical tips, and useful tools, keeping in mind not only the “what,” but also the “how” of the implementation. The reader will learn how to map sales channels, assess a customer base, design a sales strategy, build a sales scorecard, and organize a sales team’s frontline and back ofi ce. The book also covers how to structure trade category plans, customer business plans, and customer negotiation plans and how to optimize the sales team’s contribution to the company’s key fundamental processes. It concludes with an overview of the future challenges of sales management.
