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Author: S Ramesh Kumar
Publisher: Vikas Publishing House
ISBN: 8125913084
Category : Brand name products
Languages : en
Pages : 487
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Book Description
The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies.
Author: S Ramesh Kumar
Publisher: Vikas Publishing House
ISBN: 8125913084
Category : Brand name products
Languages : en
Pages : 487
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Book Description
The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies.
Author: S. Ramesh Kumar
Publisher:
ISBN:
Category : Brand name products
Languages : en
Pages : 512
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Book Description
Author: S Ramesh Kumar
Publisher: Vikas Publishing House
ISBN: 9788125913085
Category : Brand name products
Languages : en
Pages : 372
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Book Description
The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies.
Author: Ylr Moorthi
Publisher: Vikas Publishing House
ISBN: 9788125914273
Category : Brand name products
Languages : en
Pages : 188
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Book Description
The Present Study Fulfils The Task Of Bridging The Gap Between Theoretical Aspects Of Brand Management And The Reality Of The Indian Market. This Compact Book Covers Five Essential Topics Including Brand Success, Brand Equity, Brand Extension, Brand Personality And Brand Repositioning.
Author: Saurabh Aggarwal
Publisher: Global India Publications
ISBN: 9788190721134
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Brand euity and strategic brand management combine a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions and thus improving the long-term profitability of specific brand strategies. This book is prepared for specific tactical guidelines for planning, building, measuring and managing brand euity.It includes numerous examples virtually on every topic.Representing the brain trust in brand management, the book of Brand Management presents the highly sophisticated branding techniques used by some of the world's leading companies.Strategies such as brand stretching and brand architecture are described,especially as tools for managing the total brand experience and value.the book also includes a brand management toolkit,which provides checklists and exercise, as well as global and asian case studies.
Author: Harsh V. Verma
Publisher: Excel Books India
ISBN: 9788174464804
Category : Brand equity
Languages : en
Pages : 500
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Book Description
Brands are wealth generators of the 21st century. With this in mind 'Brand Management' focuses on the key decision areas of competition and brand, concept of brand, brand equity, brand over time and branding strategies. The theoretical constructs are illustrated using case studies.
Author: U.C. Mathur
Publisher: Excel Books India
ISBN: 9788174465498
Category : Brand name products
Languages : en
Pages : 556
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Book Description
Author: Mahim Sagar
Publisher: Ane Books Pvt Ltd
ISBN: 9788180522833
Category : Brand choice
Languages : en
Pages : 226
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Book Description
In Indian context.
Author: Tilde Heding
Publisher: Routledge
ISBN: 1134068298
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive. This comprehensive textbook presents the reader with an exhaustive analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the last twenty years. Taking a multi-disciplinary approach and offering an exhaustive analysis of brand research literature, it delivers a thorough understanding of the managerial implications of these different approaches to the management of the brand. Brand Mangement: Research, Theory and Practice fills a gap in the market, providing an understanding of how the nature of brand and the idea of the consumer differ in these approaches and offers in-depth insight into the opening question of almost every brand management course: "What is a brand?"
Author: Dr.J.Clement Sudhahar
Publisher: Archers & Elevators Publishing House
ISBN: 9390996694
Category : Antiques & Collectibles
Languages : en
Pages : 120
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Book Description
